Summary

Overview

Work History

Education

Skills

Accomplishments

Hobbies

Languages

Timeline

Hi, I’m

Jayanthi Murugan

ANZ Senior Digital Marketing Manager

Summary

Experienced senior marketing specialist with strong emotional intelligence, strategic acumen, and dynamic approaches. Thrives in B2B and B2C realms, nurturing connections, solving challenges, and guiding decisions for business growth.

Proven in effective B2B product promotions tailored to the right audience. Expertise in crafting comprehensive marketing strategies aligned with business goals. Excels in multi-channel campaigns, content marketing, captivating customers, and boosting brand visibility.

Collaborates seamlessly with cross-functional teams. Leverages 8+ years of innovative marketing for exceptional campaigns, blending established and imaginative strategies. Committed to resounding success in every endeavor. Key strengths: critical thinking, digital marketing, engaging blog posts.

Drives pioneering customer engagement and masterful campaigns. Skilled in content development, marketing automation, and successful new product launches. Manages product lifecycle and client relationships, targeting audiences strategically, driving demand, and providing trend analysis. Proficient in project management and skillful promotion.

Overview

8

years of professional experience

Work History

Public Sector Network

ANZ Senior Digital Marketing Manager

06.2021 - Current

Job overview

Visionary creator of comprehensive marketing strategies, tailoring them for community virtual events, roadshows, large-scale gatherings, and tailored offerings.
Expertise extends to crafting compelling newsletters tailored to government sectors, packed with vital insights and event highlights.
Through persuasive copy and captivating content, boosted community engagement.
Seamlessly executed campaigns using HubSpot, leveraging data segmentation, email marketing, and social media promotion.
Ensured event websites are user-friendly through WordPress, while tracking campaign performance via internal tools to drive future strategies.
Role involves close collaboration with production, sales, and operations teams, complemented by ongoing A/B testing to optimise effectiveness.
By harnessing automation tools, streamlined campaigns and expanded reach through partnerships.
Provide comprehensive reports on campaign outcomes, pinpointing growth areas and opportunities.
Dedicated to mentoring team members, fostering their growth, and collaborating with cross-functional departments to achieve mutual objectives.
Moreover, maintain customer relationships to ensure business retention.

Horangi Cyber Security, SG United

Marketing Executive

02.2021 - 05.2021

Job overview

Government funded Internship that was taken on while studying part-time for Masters.
Conducted in-depth research and data analysis to pinpoint and characterise target audiences.
Crafting innovative strategies, present ideas and orchestrate promotional activities.
Adeptly gather and distribute statistical insights, while ensuring polished creative copy through writing and proofreading.
Expertise extends to Inbound Optimisation, driving impactful results.

Prudential

Digital Proposition Associate

11.2019 - 12.2020

Job overview

Immersed in dynamic domain of Marketing Lifecycle Management Projects, contributed by spearheading strategy development and cross-channel engagement campaigns.
Primary focus lies in propelling growth and bolstering customer retention.
Collaborating closely with Analytics, Distribution, Marketing, and Product teams, bring adept segmentation and personalisation skills. Together, we curate optimal customer journeys, craft compelling content, and tailor messaging for impeccable experience at every juncture.
With campaign execution under my wing, I command implementation, testing, tracking, and measurement within Salesforce Marketing Cloud.
Refined copy through editing and proofreading, offering creative insights for program materials while maintaining brand consistency across communication channels.
Timely reports, including web analysis and KPI evaluations, are part of my regular contributions, with unwavering commitment to gauging program ROI.
Leveraging data, shaped new campaigns and assess existing ones. Instrumental in formulating rewards and engagement strategies for wellness mobile application.
Guiding ideation, collaborating with vendors, and meticulously monitoring campaign progress in Marketing Cloud.
Contributions extend to E-commerce Marketing, where key role was to elevate brand awareness.

Aventedge

Senior Marketing Specialist

08.2015 - 06.2018

Job overview

Contributed by supporting creation of effective marketing strategies, while also refining content through copywriting, proofreading, and paraphrasing for various platforms such as websites, brochures, booklets, newsletters, social media, and banner ads.
Ensuring quality checks and compliance with legal and brand standards, utilise Salesforce and Pardot reporting to offer insights into prospect lifecycle, providing management with holistic view of sales cycle health.
By delving into target audience analysis, examine demographics and other metrics to comprehend their customer journey stage.
My proficiency in marketing data analysis involves interpreting consumer patterns, leading research initiatives, and forecasting future trends to optimize marketing outreach.
With meticulous budget planning, allocate resources efficiently, and I bring adeptness in project management from planning to execution and monitoring.
Building and maintaining strong relationships within marketing team and among stakeholders is hallmark of my approach.
Took on role in assisting marketing director in setting up marketing function process and hiring in Syndey when business relocated.
Mentoring – fostered growth, identifying untapped potential, and coaching staff to excel.

Education

Rome Business School
Italy

Masters from Marketing and Sales

06.2021

University Overview

Kaplan Higher Education
Singapore

Diploma from Communications and Media Studies

01.2015

University Overview

IBMEC
Singapore

Diploma from Mass Communications

01.2001

University Overview

Skills

Proficient in various system applications:

MS Office suite, including Word, Excel, PowerPoint, and Outlook
AS 400 systems, Content Management, and hold certification in Microsoft Excel Expert

Salesforce, Prive, NetSuite, RMS, Xero, Act-On, Pardot Marketing, and Wrike
Skilled in tools like SharePoint, Salesforce Marketing Cloud, Salesforce CRM, Adobe Photoshop, HubSpot, Canva, Wordpress, Gutenberg, and Asana

Accomplishments

Accomplishments

Spearheaded the Women and Leadership Project, boosting LinkedIn group followers from 32 to 230 within September to November 2017. Forged 13 valuable media partnerships from scratch.
Streamlined collaboration among Marketing, Product, and Sales, enhancing website and brochure content for a sharper value proposition before market launch.
Enhanced the existing marketing strategy for increased delegate team lead generation through collaborative efforts.
Transformed email lead generation model through meticulous analysis of prospect interactions, Delegate Sales insights, and Product feedback, resulting in an effective engagement-focused email model.

Hobbies

Hobbies

A city dweller with an insatiable craving for outdoor exploration and a relentless thirst for adventure. Travel's allure has me captivated and infused with vigor. But my passions don't stop there; I hold a deep fondness for animals, photography, and the culinary arts. From venturing into uncharted territories to crafting delectable dishes, I'm a fusion of vibrant energy and an unyielding love for nature. Reading satiates my thirst for knowledge, while movies offer the perfect escape for relaxation and renewal.

Languages

English

Bilingual or Proficient (C2)

Chinese (Mandarin)

Beginner (A1)

Tamil

Beginner (A1)

Timeline

ANZ Senior Digital Marketing Manager

Public Sector Network

06.2021 - Current

Marketing Executive

Horangi Cyber Security, SG United

02.2021 - 05.2021

Digital Proposition Associate

Prudential

11.2019 - 12.2020

Senior Marketing Specialist

Aventedge

08.2015 - 06.2018

Rome Business School

Masters from Marketing and Sales

Kaplan Higher Education

Diploma from Communications and Media Studies

IBMEC

Diploma from Mass Communications