Jason Law
Summary
Accomplished Data Analyst with a passion for delivering valuable data through proficient pipe-lining and interpretation
Overview
3
3
years of professional experience
Work History
Global Data Analyst (E-commerce)
Razer
01.2022 - Current
- Implemented RFM (Recency, Frequency, Monetary) models to identify audience segments and target high-end customers with high probability of conversion, increasing CLTV by 4.6%
- Leveraged on Google Analytics 360 to derive quantitative hypothesis for A/B testing, reducing customer fatigue and drop-offs
- Constructed Live Revenue Dashboard, unifying all platform sales with optimized materialized SQL views. Ranked 3/199 top utilized dashboard for 2022 despite being pushed out in August
- Ensured data integrity during the migration of Google Analytics 360 to Google Analytics 4 (Events, Tag, Funneling)
- Migrated Hybris data to Amazon Redshift by creating cleaned materialized tables, thereby reducing cost from company wide queries
Data Engineer
PSA International
07.2019 - 12.2021
- Improved fleetwide quay crane computer vision container number recognition system by 2%, leveraging on machine learning, data analytics and computer vision methodologies
- Executed automated data extractions with robotic process automation to perform weekly machine learning forecasting and maintenance, thereby reducing 6hrs of manual work for the team weekly
- Revised the Yaskawa Programmable Logic Controller ladder diagrams installed on quay cranes for the sill beam slow down protection, resulting in zero accidents since implementation
- Constructed PowerBI workflows via SQL and Python to provide visualization relationship tables to narrow prominent trends of equipment failure
- Orchestrated the preoperative checks, liaising with operational related departments thereby achieving a Gross Berth Productivity of 457 in Pasir Panjang Terminal 4 (Highest ever achieved)
Education
Engineering - Electrical And Computer Engineering (Honors)
National University of Singapore
SingaporeSkills
- SQL
- Python
- C
- Google Analytics
- Google Tag Manager
- Microsoft PowerBI
- Looker Studio
- Tableu
Timeline
Global Data Analyst (E-commerce)
Razer
01.2022 - Current
Data Engineer
PSA International
07.2019 - 12.2021
Engineering - Electrical And Computer Engineering (Honors)
National University of Singapore
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