Jasmine Lim

Key Accounts, Commercial Excellence

Portfolio: Travel, Global Investment Managers, Insurance, Banks, Fintech

ACHIEVEMENTS:

• Consistently achieved between 80% - 125% of sales target every quarter since 2018
• Exceeded sales targets by 20% between September 2020 and July 2021
• Grew overall revenue during the pandemic (Up 4% in 2020 vs overall achieved in 2019)
• Pushed and actualise new monetizing channels to sell within SPH
• Active in growing and defending SPH’s market share from competition

• Researched and identified opportunities for account growth, account penetration and market expansion
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets
• Worked with existing customers to increase purchases of products and services

• Manage and sell content collaboration across different/multiple publishers for local and regional campaigns
• Manage programmatic advertising or managed services by selling across Innity’s ad networks and ad tech solutions
• Find innovative ways to leverage Innity’s ad-tech as part of the total digital solutions offer

Key Accounts, Integrated Media Division

Portfolio: Banking, Insurance, Telco, Media

• Account and Project Management
• Achieved 98% -120% of the sales targets for 3 consecutive years

• Account management for Fashion and FMCG clients
• Experience in working with creative/art directors, traffic managers, designers, photographers, printers, media planners and copywriters to produce creative work across TV, print, magazines and radio