Jasmine Chua

• Develop and maintain strong relationships with clients, resulting in increased business opportunities.
• Manage projects efficiently, ensuring timely delivery and high-quality results.
• Optimize financial performance through effective budget management and cost control measures.
• Collaborate with cross-functional teams to develop new products and services, leading to a competitive advantage in the market.

· Marketing

a) Identifying and working with Interior Designers on developing and enhancing the visitor experience to Showflat

b) Identifying and working with Creative agency on marketing collaterals like brochure, advertisement, showflat design,etc

c) Work with sales team on strategy planning, implementation and execution of events to generate more leads.

d) Work with agencies on social media, digital marketing, perspectives, virtual tours and animation

e) Handle and manage advertising space (18R, 896,etc)

f) Conceptualizing and developing advertisement designs, layouts,etc

· Leasing support

a) Support leasing team in terms of preparation of marketing kit

b) Executing online and offline campaigns to gather new leads

c) Supporting the team on design planning, trademix, lease negotiations, if required

d) Tenant relations

e) Provide tenants on marketing support, ads space requirement

f) Planning and execution of adhoc events for Landlord-Tenant relationship

· Corporate Branding

(a) Working with digital team on conceptualizing, developing and execution for Tuan Sing loyalty programs

(b) Working with digital team on setting up various marketing channels for corporate branding (i.e wechat, apps, etc)

· Sales support

a) Preparing handover kit for TOP projects and coordinating on handover procedure

b) Liaising with solicitors in the preparation of Option to Purchase, Sales & Purchasing Agreement and sales related documentations

• Marketing of retail and office units in Robinson Point, 18 Robinson and Link@896
• Marketing of industrial space (Century Warehouse & L&Y Building)
• Increased leasing rates by implementing innovative marketing strategies and conducting thorough market research.
• Online and offline marketing campaigns
• To evaluate and conceptualise marketing strategies including planning of trademix, reconfiguration of space,etc
• Conducting viewings in relation to the marketing of space
• Liaising with agents in the leasing of space
• Handling tenants relations and feedback
• New lease and renewal negotiations
• Handing over and taking over of premises
• Reinstatement & renovation coordination and inspections
• Budget planning and control

Major accomplishments: Managed to fill up all 70% of the office space that was vacated by Capitaland at Robinson Point within 4 months of marketing.

• Acting as the property manager for Suntec REITs
• To work closely with the asset managers with regard to the retail leasing issues
• To evaluate and conceptualise marketing strategies
• Plan and implement trade & tenant mix
• To liaise with tenants to bridge the gap between the Landlord and them
• To handle renewal / lease extension negotiations
• To work on short term leases for the area/zone which is slated for decantment due to AEI works
• To liaise with agents in the leasing of space
• To perform cold calling to suitable prospects for area after AEI works
• To evaluate and provide recommendations to asset managers on new leases, lease renewals, tenants’ requests, etc
• To assist on credit control, budgeting and tenancy schedule reporting

Major accomplishments: Maintaining the occupancy rate for “area before upgrading works” at above 90% while only 2/3 of the mall is operating. Securing new leases with Body Shop, Wink Optics, Bossini, Harvey Norman, Iora, etc

Senior Manager, Marketing

• Marketing of retail and office units in Shaw Tower
• Conducting viewings in relation to the marketing of space
• Liaising with agents in the leasing of space
• Attending to tenant’s needs and feedback
• New lease and renewal negotiations
• Preparing marketing reports and lease documentations
• Preparing ad placements of vacant listing blast
• Evaluating and conceptualise marketing strategies
• Credit control and budgeting
• Handing over and taking over of premises
• Reinstatement & renovation inspections
• To plan and execute A&P programs and mall decor

Major accomplishments: Maintaining the building’s occupancy rate at an average of 95% (office & retail). Securing Rock Productions as the anchor tenant for the auditorium space, formerly occupied by Shaw Theaters. Assisting with the expansion plans for established companies like BHG, Ku De Da, Simmons, Infinity Wealth, Infocus Asia,etc.

• Marketing of retail and residential properties under Cathay
• Conducting viewings in relation to the marketing of space
• Liasing with agents in the leasing of space
• Tenant relations
• Preparation of marketing reports and lease agreements
• Ad placements, vacant listing blast and coldcalling
• Credit control and budgeting

Major accomplishments : Securing new leases like Black Alice, Substance. Working on renewals with World of Sports, Sol Mart,etc. Assisting corporate firms like Bayes, Unilever, with their expats’ accommodation plans in Singapore at The Cathay Residences.

• Marketing of vacant units / locate replacement tenants for KeyPoint
• Conducting viewings in relation to the marketing of space
• Liaising with agents in the leasing of space
• Tenant relations
• Preparing all marketing reports and lease agreements
• Ensuring that the occupancy rates are well-maintained and make recommendations to improve it better (e.g implementing website)
• General administrative work
• Preparation of monthly tenancy schedule
• To handle all property tax issues
• Handing over and taking over of units

Major accomplishments : Maintaining the occupancy rate at an average of 95%. Securing retail leases with POSB, Mong Hing Restaurant, Chuen Chuen Restaurant. Assisting with the expansion/relocation plans for established companies like Bintan Resort Ferries, Micros Fidelios, Panpac Media, Arup Singapore,etc