JANU KUMAR
Summary
Experienced Performance Marketing Professional with a proven track record of over 10 years in managing clients and executing successful paid campaigns. Skilled in setting up and optimizing processes to drive optimal results. Proficient in data analysis and tracking implementation to continuously improve campaign performance. Results-oriented individual thriving in fast-paced environments and dedicated to delivering exceptional marketing strategies that drive business growth.
Overview
11
11
years of professional experience
Work History
Associate Director - Performance
PHD Media
09.2023 - Current
- Lead Paid Social, Display, Search, and PMax campaigns for Scoot Airlines, Changi Airport & SAP, overseeing always-on & tactical initiatives.
- Manage a team of managers & executives, fostering collaboration while streamlining reporting, reducing manual errors, and optimizing planning processes for Travel & B2B clients.
- Develop relationships with key stakeholders and work with vendors to test and roll out new channels, formats, and automation tools, driving innovation.
- Oversee budgeting, forecasting, and performance measurement, using data-driven decisions to optimize costs, maximize ROI, and improve conversion rates (CRO).
- Establish a test-and-learn framework to enhance campaign performance, ensuring best-in-class execution through regular platform audits and campaign optimization.
- Lead annual performance media planning, aligning KPIs with client expectations and setting benchmarks for success.
- Spearheaded multi-media measurement (MMM) initiatives, Brand + Performance Impact projects, and award submissions, contributing to strategic growth.
- Support new business pitches by developing performance marketing strategies and media plans, helping teams drive growth and win new accounts.
Senior Activation Manager
Essence Global
05.2022 - 09.2023
- Led a team of five, managing $100M in annual performance marketing billings across APAC.
- Streamlined reporting processes and implemented daily workflows to enhance consistency.
- Oversaw end-to-end campaign execution, ensuring accuracy in billing and optimal use of client funds.
- Signed off on external deliverables, including RFP responses, pitches, and campaign evaluation reports.
- Mentored team members, fostering continuous learning and professional growth.
- Collaborated with retail and e-commerce brands on planning, forecasting, and strategizing to meet monthly/quarterly performance targets.
- Coordinated with vendors to drive campaign performance and ensure seamless execution.
- Leveraged Tableau, Excel, and PowerPoint to build reports and analyze campaign performance.
- Conducted website data analysis to uncover insights, optimize user journeys, and enhance marketing effectiveness.
- Explored innovative paid media solutions beyond standard practices to achieve advertising goals.
- Used data-driven insights to identify seasonal trends, forecast budgets, and refine advertising strategies.
Group Head - Performance Marketing
Interactive Avenues
09.2021 - 04.2022
Manager - Performance Marketing
Havas Media
08.2019 - 08.2021
Consultant, Digital Marketing
10.2018 - 08.2019
Team Lead
RankUno Interactive Technologies
05.2015 - 09.2017
Online Marketing Associate
Alacrity E-commerce Solutions Pvt Ltd
09.2013 - 05.2015
Education
PG Diploma - Data Science
IIIT-Bangalore & Up Grad
Bengaluru01.2019
Bachelor's In Engineering - Electronics And Communications Engineering
Nagpur University
Nagpur, India01.2013
Skills
- Key relationship management
- Cross Channel Media Planning
- Search Ads - Google, Microsoft, Naver & Yahoo
- Social - Meta, TikTok & LinkedIn
- ABM
- Display - DV360
- Google Analytics
- Adobe Analytics
- Google Tag Manager
- Data Analysis & Interpretation
Accomplishments
- Increased revenue by 4X for an e-comm start up in a year
- Effectively Reduced cost per acquisition for a home interior client by integrating salesforce with Google & Facebook Ads
- Helped a FMCG company to set up lead generation using paid campaigns during pandemic times for BAU campaigns
- Helped a jewelry brand to implement offline tracking to understand impact of paid campaigns on store walkins
Certifications And Skills
Google Ads, Bing, Social, Native, Affiliate, Programmatic, Google, Bing, Social, Native, Affiliate, Programmatic, Google Analytics, Adobe, Google Tag Manager, Tableau, R (Introductory), Excel (Expert), Hypothesis Testing, Statistics, Exploratory Data Analysis
Timeline
Associate Director - Performance
PHD Media
09.2023 - Current
Senior Activation Manager
Essence Global
05.2022 - 09.2023
Group Head - Performance Marketing
Interactive Avenues
09.2021 - 04.2022
Manager - Performance Marketing
Havas Media
08.2019 - 08.2021
Consultant, Digital Marketing
10.2018 - 08.2019
Team Lead
RankUno Interactive Technologies
05.2015 - 09.2017
Online Marketing Associate
Alacrity E-commerce Solutions Pvt Ltd
09.2013 - 05.2015
PG Diploma - Data Science
IIIT-Bangalore & Up Grad
Bachelor's In Engineering - Electronics And Communications Engineering
Nagpur University
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