Janice Aw
Singapore
Summary
Experienced Senior Campaign Executive with a proven track record in successfully managing diverse campaigns, surpassing targets, and leading teams in fast-paced environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Campaign Executive
Amc Asia!
10.2023 - Current
- Developed comprehensive marketing campaigns that align with overall business objectives and target audience.
- Ensured projects are on track by supervising team members with regular check-ins.
- Collaborated with cross-functional teams to define campaign goals, KPIs, and success metrics.
- Oversaw end-to-end execution of marketing campaigns across various channels, including digital, social media, email, events, and traditional media.
- Managed campaign budgets effectively, ensuring optimal resource allocation and maximum ROI.
- Collaborated with external agencies and partners to enhance campaign reach and effectiveness.
- Project Lead for clients such as CapitaLand, Wealth Management Institute, META.
Digital Planner
Havas Media
07.2023 - 09.2023
- Collaborated with clients or internal stakeholders to understand campaign objectives, target audience, and overall marketing goals.
- Developed comprehensive digital marketing strategies aligned with overall brand strategy.
- Monitoring, optimizing and reporting on campaign performance.
- Worked on various industries and brands such as Shiseido, Cle de Peau Beaute and Suzuki.
- Developed and manage budgets for digital advertising campaigns, ensuring efficient allocation of resources.
Digital Marketing Executive
AnyMind
10.2022 - 06.2023
- Successfully increased client acquisition through customized strategies and impactful campaigns.
- Secured recurring budget and received stellar client feedback.
- Researched, proposed, and executed innovative advertising/influencer campaigns for brands such as ASUS, Volvo, Nestle, Unilever and Blackmores.
- Experiences with media buying on Ad spaces (Rich Media Ads, Rewarded Video).
- Managed external clients and internal stakeholders to exceed target KPIs, achieving internal financial targets.
- Experiences with Influencer marketing.
Digital Account Executive
Kingdom Digital
06.2021 - 04.2022
- Consistently exceeded client KPIs within budget and timelines to secure recurring campaigns.
- Briefed heads of departments on project scopes to secure resources.
- Leveraged key learnings from different teams to optimize campaigns.
- Supervised and performed quality assurance on campaigns created by junior team members.
- Experiences with OOH Advertising for Prudential.
Website Designer
PlayMoolah
09.2021 - 12.2021
- Consulted, designed, and launched PlayMoolah website.
- Developed marketing strategies for young adults looking to improve financial literacy in Singapore.
- Developed and ran content on PlayMoolah's social media platforms.
- Developed succinct yet engaging content for a range of target demographics.
Skills
- Client management
- Full Spectrum Marketing Strategy Development
- Proficiency in Digital platforms (Ads Manager, Google Ads, CRM, Wix, Canva, Adobe, Asana, Jira, Microsoft Software)
- Effective communication
- Reliability and dependability
- Attention to detail
Certification
The Trade Desk : Executive Certification
Education - Tunku Abdul Rahman University College
Malaysia, Bachelor's Degree, Mass Communication (Media Studies), 2020
Timeline
Senior Campaign Executive
Amc Asia!
10.2023 - Current
Digital Planner
Havas Media
07.2023 - 09.2023
Digital Marketing Executive
AnyMind
10.2022 - 06.2023
Website Designer
PlayMoolah
09.2021 - 12.2021
Digital Account Executive
Kingdom Digital
06.2021 - 04.2022
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