With a decade of experience in events, marketing, and project management. As a dynamic Event Specialist and excel in event planning, strategy development, and driving organizational performance. Collaborated with sales teams to boost revenue and advance sales cycles. Expertise spans marketing principles, media management, and budget adherence, ensuring timely and cost-effective project delivery.
Overview
12
12
years of professional experience
Work History
Event Specialist
Prudential Assurance Company Singapore
07.2023 - Current
Spearheaded the planning and execution of incentive trips, sales conventions, and luncheons for financial consultants, ensuring seamless logistics and exceptional guest experiences.
Collaborate closely with internal stakeholders to understand event objectives, budgets, and expectations, and tailor event concepts accordingly.
Manage end-to-end event logistics, including venue selection, vendor coordination, travel arrangements, and onsite management.
Oversee event marketing and communications efforts to drive engagement and participation among target audiences.
Oversee contract negotiations with venues and suppliers, securing favorable terms that met project requirements while staying within budget constraints.
Conducted post-event evaluations to identify areas of improvement for future initiatives, continuously enhancing the quality of services provided.
Provide consultation to management associates for organizing staff events, offering guidance on best practices and creative event ideas, while also assisting in developing event concepts, themes, and activities to enhance team building, employee engagement, and workplace culture.
Sales & Lead conversion
Farmz Asia
09.2022 - 07.2023
Manage both inbound and outbound leads, converting prospects through calls and emails while identifying decision makers.
Educate prospects on Farmz products and services, leveraging cross-selling and up-selling techniques to existing customers.
Trained, coached, and mentored new sales associates for maximum performance.
Coordinate workshops and classes, collaborating with Sales and Business Managers to develop strategic approaches and maintain activity calendars.
Organize events such as road shows, exhibits, seminars, and team building exercises, catering to both B2B and internal needs.
Ensure timely and courteous customer service, aligning sales targets with business objectives.
Act as a pivotal team player, supporting the sales team as necessary for overall success, and fulfill additional responsibilities as required.
Customer Service Representative
Avon Services
05.2022 - 09.2022
Avon Services is a sub-contractor under Singapore Airlines Terminal Services (SATS) and we provide a wide range of services to the aviation servicing industry
To attend to customer request and queries
Resolve service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution
Recommend potential services to management by collecting customer information and analysing customer needs
Contribute to team effort by accomplishing results as needed
Identify and assess customers' needs to achieve satisfaction
Build sustainable relationships of trust through open and interactive communication
Handle complaints, provide appropriate solutions and alternatives within the time limits, and follow up to ensure resolution.
Marketing Communication Manager
Tetap Tiara Sdn Bhd
10.2017 - 10.2021
Oversee the operational management of the Marketing Department, reporting directly to the CEO.
Drive the Tenant Partnerships Program and promotional initiatives.
Develop comprehensive marketing strategies for Jaya One, encompassing The School and The Square.
Manage office resources and talent within the marketing team.
Spearhead the creation of digital and creative content.
Develop communication strategies and oversee visual marketing and design efforts both online and offline.
Conduct research and analysis on market trends, demographics, competitors, and other relevant marketing resources.
Provide people management for the content team, including graphic design, video production, and copywriting.
Develop cost-effective marketing plans within allocated budgets.
Manage marketing, content creation, social media, and events for 'POP The Arcade', a retail outlet affiliated with the company's sister company.
Worked effectively in fast-paced environments.
Marketing Executive for special events
Tetap Tiara Sdn Bhd
07.2015 - 09.2017
Conceptualize, plan, negotiate, coordinate, and execute in-house bazaars and events at The School and Jaya One.
Identify and showcase new local entrepreneurs and talents from Malaysia.
Manage various social media platforms including Facebook, Instagram, and the website.
Oversee all aspects of event operations, including proposal development, budgeting, concept creation, design, supplier sourcing, agenda generation, and event management.
Notable achievements include securing the highest sponsorship amount of RM55,000 per event, reducing expenditure from RM30,000 to RM20,000 per event, and increasing income from RM3,000 to RM20,000 on the last event.
Also, achieved growth in Facebook likes from 11k to 15k within a year, increased event traffic from 3k to 4k per event, and expanded event size from 90 vendors to 120 vendors per event.
Possess strong team player and multitasking skills, with a commitment to understanding and capitalizing on current market trends.
Account Manager - Sales and Marketing
Jalakx Sdn Bhd
07.2014 - 06.2015
Prospect and source new clients through cold calling and proactive outreach efforts.
Generate innovative promotional ideas to enhance company visibility and attract clients.
Develop comprehensive event proposals, concepts, designs, and agendas, and manage the entire event from inception to execution, including supplier sourcing.
Create and manage quotations, survey forms, thank-you letters, and other formal correspondence.
Collaborate closely with clients and suppliers to ensure seamless and successful event outcomes.
Thrive in high-pressure work environments and adapt quickly to short notice requirements.
Demonstrate strong teamwork and multitasking abilities.
Work autonomously with minimal supervision, showcasing excellent communication and interpersonal skills.
Education Executive
York St. John University
02.2012 - 06.2014
Recruit students primarily from South East Asia, focusing on Malaysia, Singapore, Vietnam, and Indonesia, to pursue studies in the UK.
Provide guidance and advice to students regarding suitable courses and educational opportunities.
Engage with new education agents and nurture relationships with existing ones to facilitate student recruitment.
Collaborate closely with UK admissions processes and support students throughout the application process.
Conduct presentations and seminars to promote UK education in schools and colleges.
Demonstrate marketing expertise in recruiting students for UK education.
Develop and maintain business relationships with agents and organizations to facilitate student placement.
Innovate by proposing new marketing strategies to tap into emerging markets.
Life & Health Underwriting Specialist at Prudential Assurance Company SingaporeLife & Health Underwriting Specialist at Prudential Assurance Company Singapore
Financial Advisor/ Cooperated Benefits Manager at Prudential Assurance Company SingaporeFinancial Advisor/ Cooperated Benefits Manager at Prudential Assurance Company Singapore