JANE LIU
Sembawang
Summary
A passionate Sales and Marketing Manager with extensive experience in B2B & B2C sales channels. Skilled in collaborating with leading brands to achieve strategic business goals and enhance customer engagement. Known for exceptional communication, strong multitasking capabilities, and a proven ability to manage and grow key accounts. Demonstrates a consistent track record of exceeding targets, driving business growth, and ensuring long-term sustainability.
Overview
11
11
years of professional experience
Work History
Sales & Marketing Assistant Manager
CORELLE BRANDS (ASIA PACIFIC) PTE LTD
06.2024 - Current
- Planning and executing retailer campaigns by identifying market opportunities, propose new product launches tailored to demand.
- Working closely with distributors to gather insights, understand market needs, and align strategies for maximum impact.
- Overseeing market research to identify consumer trends, competitor activities, and emerging opportunities.
- Preparing detailed proposals, pricing strategies, and compelling presentations for distributor engagement and product pitching.
- Bridging cross-functional teams to ensure smooth implementation of marketing initiatives and sales strategies.
Assistant Digital Marketing Manager
CORELLE BRANDS (ASIA PACIFIC) PTE LTD
06.2023 - 05.2024
- Collaborate closely with the sales team to plan and execute go-to-market strategies for new product launches, aligning marketing activations with sales goals.
- Manage third-party vendors and creative agencies for the production and design of marketing materials, including Point-of-Sale Materials (POSM) and visual merchandising assets.
- Develop and maintain a consistent social media content calendar, scheduling and publishing engaging content across Facebook, Instagram, and TikTok to enhance brand awareness and drive audience interaction.
- Monitor campaign performance and engagement metrics, optimizing digital strategies for better reach and conversion.
Part Leader, Senior Ecommerce Manager
QOO10 SINGAPORE PTE LTD
11.2021 - 05.2023
- Plan, execute and review ecommerce activities with key sellers, by ensuring adequate marketing channels are adopted.
- Liaise with internal functions like marketing/campaign team to run special deals and promotions with sellers.
- Execute sales, promotions, brand partnership, marketing and social media programs and activities over offline and online platforms.
- Track and monitor data analysis on system to initiate new strategies, review monthly report to drive sales growth.
- To bridge domestic sellers with overseas opportunities e.g. Korea, Japan, China to gain market share and branding presence.
Assistant Event Sales Manager
CONFERENCE & EXHIBITION MANAGEMENT SERVICES PTE LTD
04.2018 - 10.2021
- Conducted in-depth market research and led the sourcing of prospective clients, maintaining a strong and continuous sales pipeline to meet and exceed event revenue targets.
- Cultivated and maintained strong relationships with key industry stakeholders, including associations, government agencies, and trade partners, to explore collaborative opportunities to boost event visibility.
- Coordinated with internal and external stakeholders to ensure seamless execution of events, maintaining high operational standards and client satisfaction.
- Represented the organization on overseas marketing trips to promote shows and establish regional partnerships.
- Successfully achieved over $1 million in revenue per event, demonstrating strong negotiation skills and strategic sales execution.
- Assisted in preparing and monitoring detailed sales progress reports and budget tracking to support data-driven decision-making.
Senior Sales & Licensing Executive
MEDIALINK BRAND MANAGEMENT PTE LTD
05.2017 - 03.2018
- Implemented licensed category strategies to ensure long term goals and growth are achieved.
- Managed both hardline and softline categories and evaluate licensing proposals to fit market feasibility.
- Coordinated in communications between licensees and licensors to ensure smooth running business activities.
- Maintained an active sales pipeline, and consistently looked into business opportunities.
- Managed an overall of 20-30 active and local business accounts, and to offer category expansion ideas.
Assistant Service Manager
DBS SINGAPORE
12.2014 - 04.2017
- Demonstrated excellent written and verbal communication skills in B2C context.
- Oversee daily operations throughout the bank branch network, including providing customer service support.
- Maintained general knowledge of banking retail products like General Insurance and conduct cross-selling.
- Proven track record with certifications of achieving Top Performer Award for sale of General Insurance.
- Provided knowledgeable, efficient and accurate service banking support for customers.
Education
Bachelor - Business (Marketing)
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY
01.2014
Diploma - Integrated Events Management
REPUBLIC POLYTECHNIC
01.2013
GCE O LEVEL, GCE N LEVEL - undefined
WOODGROVE SEC SCHOOL
01.2009
Skills
- Results-oriented
- Revenue generation
- Key account management
- Business development
- Effective marketing
- Strong organizational skills
- Campaign planning
- Market activation
- Budget and sales tracking
- Excellent communication
- Responsible and reliable
- Resilient under pressure
- Optimistic mindset
- MS office
- Social media marketing
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Sales & Marketing Assistant Manager
CORELLE BRANDS (ASIA PACIFIC) PTE LTD
06.2024 - Current
Assistant Digital Marketing Manager
CORELLE BRANDS (ASIA PACIFIC) PTE LTD
06.2023 - 05.2024
Part Leader, Senior Ecommerce Manager
QOO10 SINGAPORE PTE LTD
11.2021 - 05.2023
Assistant Event Sales Manager
CONFERENCE & EXHIBITION MANAGEMENT SERVICES PTE LTD
04.2018 - 10.2021
Senior Sales & Licensing Executive
MEDIALINK BRAND MANAGEMENT PTE LTD
05.2017 - 03.2018
Assistant Service Manager
DBS SINGAPORE
12.2014 - 04.2017
Diploma - Integrated Events Management
REPUBLIC POLYTECHNIC
GCE O LEVEL, GCE N LEVEL - undefined
WOODGROVE SEC SCHOOL
Bachelor - Business (Marketing)
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY
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