Viral Marketing and Technology
Jane Li
Sales, Marketing, And Communication Manager
Summary
A dynamic Sales and Marketing Manager celebrated for propelling revenue growth, enhancing brand management, fostering strategic partnerships, and nurturing customer engagement. Demonstrates exceptional leadership, strategic acumen, and collaborative prowess, consistently aligning initiatives with organizational objectives to drive success.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Sales, Marketing and Communication Manager
Market_Singapore Pte Ltd
03.2023 - Current
- Advanced as Head of Sales to provide leadership and strategic direction to drive overall sales performance.
- Maximized revenues across all company sectors, including business conferences, training programs, events, and product sales.
- Developed and implemented 360-degree marketing strategies that increased brand awareness by 10% and followers by 20% in 2023.
- Led and managed all events with a scale of close to 1000 attendees, ensuring seamless operations and exceptional attendees' experiences, resulting in sold-out ticket sales for the consecutive year.
- Managed the global training seminar system, overseeing process flow, budgets, and evaluations to align with business objectives.
Affiliate Program Manager
Market_Singapore Ptd
04.2016 - Current
- Promoted to Manager in Jul 2018
- Managed and led the affiliate program department in 2016 to expand the partner store portfolio by recruiting close to 2000 partners and generating more than 4000 leads.
- Successfully strengthened synergies between existing partner stores and customers, resulting in exponential revenue growth of 69% in 2017.
- Maintained continued growth in the affiliate program, achieving an average 20% increase in annual turnover in 2018 and 2019, demonstrating sustained success and customer loyalty.
- Initiated and implemented a new royalty program, the “ShopLocal Program,” in 2017, leveraging collaboration with a Fintech company to scale an additional 20% in revenue and capture a new % customer base of 10% with minimal investment costs.
Product Manager
Market_Singapore Ptd Ltd
01.2014 - Current
- Promoted to manager in Jan 2016
- Directed the complete oversight of the company's exclusive product life cycle for over ten years.
- Spearheaded the successful launch of over 1000 SKUs across diverse categories including health and nutritional, weight management, personal care, cosmetics, pet care, and home care products, driving product portfolio expansion in revenue growth.
- Managed and oversaw the annual product symposium, with attendance reaching close to 1000 participants annually and tickets selling out consecutively.
- Empower and cultivate a group of distributors to become product specialists, delivering compelling product training monthly, resulting in a 20% increase in brand awareness and customer engagement.
- Enhanced brand visibility through strategic partnerships media partners, leading to a 10% to 20% increase in preferred customers on top of the predicted organic growth rate.
Product Development and Purchasing Assistant Manag
Amega Global Pte Ltd
01.2007 - 03.2014
- Promoted within 20 months to assistant manager in 2010 to lead a team of 2, fostering a culture of cost-consciousness and strategic sourcing that significantly reduced procurement costs by at least 50% in 2009.
- Tracked product timelines and critical milestones throughout the project's development and successfully developed over 50 new products.
- Led, planned, implemented, and trained junior staff to run more than 100 product road shows, conferences, and product exhibitions in various countries.
- Consistently attracted $50,000 in sponsorship from various suppliers annually for significant company events.
Management Trainee
Market_Singapore Pte Ltd
07.2006 - 12.2007
- Modernized website content to enhance customer engagement by 20%.
- Compiled and edited training materials to meet client needs.
- Contributed to mock-ups and email campaigns.
- Planned and executed various roadshows.
- Assisted in developing event strategies to achieve marketing goals.
- Provided friendly product explanations to customers, fostering positive interactions and satisfaction.
Education
Master of Arts - Creative Industries
Queensland University of Technology
Australia 02.2004 - 09.2005
Bachelor of Science - Computing
Portsmouth University
Malaysia 01.2000 - 12.2002
Skills
Team Leadership
Contract Negotiation
Lead Generation
Team Collaboration
Business Analysis and Reporting
Problem-Solving
Strategic Planning
Project Management
Budget Management
Marketing
Product Management
Brand Management
Certification
Digital Marketing
Interests
Health and Beauty Trend
Networking
Travelling
Timeline
Digital Marketing
10-2024
Sales, Marketing and Communication Manager
Market_Singapore Pte Ltd
03.2023 - Current
Affiliate Program Manager
Market_Singapore Ptd
04.2016 - Current
Product Manager
Market_Singapore Ptd Ltd
01.2014 - Current
Product Development and Purchasing Assistant Manag
Amega Global Pte Ltd
01.2007 - 03.2014
Management Trainee
Market_Singapore Pte Ltd
07.2006 - 12.2007
Master of Arts - Creative Industries
Queensland University of Technology
02.2004 - 09.2005
Bachelor of Science - Computing
Portsmouth University
01.2000 - 12.2002