Jal Chen

During my tenure at OLIVER, I was primarily responsible for managing the H&M account, with a strong emphasis on adaptation specifically for the GCN market, and a few work with NEA region (Japan & Korea).

My role involved close collaboration with the Global hub (located in London and Sweden) to ensure that global marketing materials were effectively tailored to meet the unique cultural and client preferences of Chinese audiences.

I engaged daily with cross-functional teams to adapt campaigns, ensuring that messaging, visuals, 3D motions, videos, and promotional content resonated with local clients while adhering to brand guidelines.

Additionally, I facilitated seamless communication between the global hub and our local teams, streamlining processes to enhance the efficiency and effectiveness of campaign execution. My contributions were vital in maintaining H&M's brand integrity while ensuring that our marketing efforts were both globally aligned and locally relevant for the GCN market.

• Developed and maintained relationships with key account (H&M) to ensure client satisfaction.
• Acted as main point of contact in matters relating to client concerns and needs, delivered as they expected.
• Served as a vital link between the global hub and the GCN hub, ensuring seamless operations and effective support for our local clients.
• Analyzed client data. Collaborated with marketing team to develop promotional materials for clients.
• Provided technical support to clients when needed (i.e. OLIVER designed system for clients.)
• Led cross-functional teams to address complex client needs, ensuring cohesive effort and solutions.
• Managed multiple accounts, other than H&M , I was also involved in Manulife marketing campaigns, simultaneously while consistently meeting deadlines.

• Worked exclusively in English with international clients, building and maintaining productive relationships with both clients and internal partners.
• Utilized excellent verbal communication skills to engage clients in discussions, effectively identifying their needs and requirements.
• Acted as the primary point of contact for client concerns and inquiries, ensuring prompt and effective resolution of issues.
• Managed a client portfolio that included prestigious names such as Shangri-La and Mondrian Hotel (Dexton Hills, Singapore).
• Developed comprehensive briefs and pitches for client projects by leveraging business acumen and marketing expertise.
• Negotiated contracts and fees with media professionals to secure favorable terms for projects.
• Actively involved in several major creative campaign pitches for notable clients, including Shangri-La, Mondrian Hotel (Dexton, Singapore), Xiaomi, Vivo, McCafe, Alibaba, and BMW, contributing to the development of innovative strategies aligned with their brand objectives.

• Collaborated with a diverse range of clients, including Reebok APAC (covering Greater China, Hong Kong, Taiwan, Macau, Japan, and Korea), adidas Neo, adidas Terrex, adidas Originals, H&M (Greater China, Hong Kong, and Macau), and Unilever.
• Managed yearly social retainer services and adaptation services for Reebok APAC, overseeing their WeChat, Weibo, and Douyin accounts:Generated corresponding content and posts.
  Evaluated performance based on data collected monthly and annually.
• Led the H&M Greater China team (including Taiwan, Hong Kong, and Macau), ensuring the accurate delivery of: Digital Out-of-Home (DOOH) and Out-of-Home (OOH) advertising.
  Tmall Key Visuals (KV), media buys/requests, and offline ads, including prints and banners for shop windows/events, utilizing the online system MPC.
• Developed briefs tailored to clients' needs and distributed them to the appropriate artworkers, creative designers, and video editors for content production.
• Served as the liaison between vendors and clients, receiving briefs and orders directly from vendors and ensuring the timely production of final assets.
• Collected and analyzed data for various companies and brands, preparing monthly, annual, and weekly reports to track performance and insights.
• Assisted the Account Director during campaign shoots, brainstorming creative ideas and concepts with designers.
• Involved in the post-production processes of shoots, as well as the subsequent adaptation work.
• Ensured fluid communication across the entire department to facilitate collaboration and project success.

• Developed briefs tailored to clients' needs and distributed them to the appropriate artworkers, creative designers, and video editors for content production.
• Assisted the Account Director and Account Manager during campaign shoots by collecting creative ideas and concepts from designers and compiling them into brief decks.
• Participated in the post-production processes of shoots, as well as managing the subsequent adaptation work.
• Collected and analyzed data for various companies and brands, creating monthly, annual, and weekly reports for clients to track performance and insights.

• Demonstrated proficiency in English, enabling effective communication in a professional setting.
• Assisted leadership in collecting data on various companies and brands to support strategic initiatives.
• Conducted research and market analysis activities to inform decision-making and strategy development.
• Provided English/Chinese translation services to facilitate clear communication across language barriers.
• Updated Excel sheets for the manager and owner, maintaining accurate records of client data and ensuring data integrity.
• Supported event preparation and coordination for major meetings, ensuring all logistics were handled efficiently.
• Ensured fluid communication between the PR department and other departments, as well as with cooperative companies.
• Released and monitored related brochures and press releases in print, ensuring accuracy and timely distribution.
• Uploaded and distributed press releases online to maximize visibility and reach.
• Built and updated media lists and databases to streamline outreach efforts.
• Created and composed engaging content for contracts and payments, ensuring clarity and professionalism.
• Developed engaging content for WeChat accounts and internal emails to enhance communication and engagement.
• Scheduled, coordinated, and attended various events to support organizational initiatives.
• Assisted with interviews and photoshoots, contributing to the production of high-quality content.

• Volunteered for a trimester at Girls Inc., a nonprofit organization serving girls ages 6-18 at over 1,500 sites across 350 cities in North America.
• Assisted in mentoring and tutoring girls, helping them to value themselves and recognize their strengths.
• Supported programs aimed at empowering girls to overcome their weaknesses and build self-confidence.
• Engaged in activities designed to promote personal growth, resilience, and leadership skills among participants.

• Tutored preschool to primary school students in English (speaking and reading) and math, fostering a supportive and engaging learning environment.
• Communicated regularly with parents to provide updates on their children's progress and performance within the organization.
• Promoted English classes to parents, highlighting the benefits of the program to encourage enrollment.
• Utilized word-of-mouth strategies to attract new clients and expand the organization’s reach within the community.