Jaena Lim
Summary
- Dedicated professional with more than a decade of experience in banking industry. Accrued invaluable experience in building relationships with clients, liaising with external partners whilst balancing the needs of varying internal stakeholders to meet overall organizational goals.
- Positive work ethics, espouses responsibility and honesty as core values.
- Organized and dependable, in managing multiple priorities under pressure.
- Able to adapt to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
Work History
Head Marketing
Maybank Singapore Ltd
10.2020 - Current
- Oversee the marketing strategy, business development, planning and execution for Wealth segments which comprises of Private, Premier, Privilege wealth and non-retail business.
- Oversee the planning & execution of full year marketing calendar to support segments' key business objectives / customer engagement / acquisition & financials for business growth.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for wealth segments.
- Oversee planning and execution of client engagement activities (eg: Investment Seminars, Legacy & Corporate UL Seminars, Webinars, Client Appreciation Events, Product acquisition events etc.)
- Branding & Communications (Marketing Collaterals) for the segments. Content creation and execution of client communications.
- Plan digital advertising, social media, content articles, SEM/SEO, forums and interviews
- Oversee print collaterals are developed and completed in a timely manner (brochures, segment branded red packets, festive giftings, large format stickers/posters, etc.)
- Organised and coordinated internal major events for the bank
- Professional and intimate stakeholders management both internal and external.
Marketing Manager
Maybank Singapore Ltd
11.2016 - 09.2020
- Client events planning and execution (Investment, Legacy & Corporate UL Seminars, Webinars, Client Appreciation Events, Product acquisition events etc.
- Post event mortem reporting to internal stakeholders and tracking of ROI
- Segment Marketing - Manage and review segment’s exclusive privileges
- Plan and execute branding & communications for the wealth segments (print & digital advertising, social media, content articles, SEM/SEO, forums and interviews)
- Execution and management of marketing collaterals (wealth website content management, monthly eDMs, print collaterals)
- Design and execute promotions campaigns to align with business growth and direction and tracking of campaigns results for reporting to management
- Internal & external stakeholders management
Business Manager
Maybank Singapore Ltd
07.2013 - 10.2016
- Meet and exceed business sales targets
- Provide effective leadership to strategize, articulate and execute business strategies.
- Coach, motivate and train the new and existing sales personnel
- Cultivate business relationship and execute customer- focused growth strategies.
- Ensure a high level of Customer Satisfaction level
- Build a strong, responsive and cohesive sales team
Relationship Manager
Maybank Singapore Ltd
01.2005 - 06.2013
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
Assistant Sales Manager
Citigroup Singapore Ltd
10.2003 - 10.2004
- Responsible for acquisition of new to bank mortgage loan customers
- Providing suitable mortgage loan solutions to clients’ needs
- Acquiring of new clients via cold calling
- Building and maintaining professional relationship with property agents
Sales Executive
Laser Printing Industries Pte Ltd
03.2003 - 09.2003
- Account servicing of existing clientele and acquire new customers, providing industrial labels prints and productions
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Account Executive
Printedge Communications Pte Ltd
03.2002 - 02.2003
- Provide graphic designing services cum printing of collaterals.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Education
Diploma - Accountancy
Ngee Ann Polytechnic
Singapore2001
GCE 'O' Levels -
Singapore Chinese Girls' School
Singapore1996
Skills
- Computer Proficiency
- Event Logistics
- Promotions and Marketing Strategies
- Marketing Collateral Development
- Business Management and Development
- Corporate Communications
- Stakeholders and customer relationship management
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Intermediate (B1)
Timeline
Head Marketing
Maybank Singapore Ltd
10.2020 - Current
Marketing Manager
Maybank Singapore Ltd
11.2016 - 09.2020
Business Manager
Maybank Singapore Ltd
07.2013 - 10.2016
Relationship Manager
Maybank Singapore Ltd
01.2005 - 06.2013
Assistant Sales Manager
Citigroup Singapore Ltd
10.2003 - 10.2004
Sales Executive
Laser Printing Industries Pte Ltd
03.2003 - 09.2003
Account Executive
Printedge Communications Pte Ltd
03.2002 - 02.2003
Diploma - Accountancy
Ngee Ann Polytechnic
GCE 'O' Levels -
Singapore Chinese Girls' School
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