Jacqueline Lim
Summary
Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style. Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Overview
23
23
years of professional experience
Work History
Senior Field Marketing Manager - APAC
Syniverse Technologies
02.2022 - 07.2023
- Developed and executed B2B marketing strategies, contributing to a 12% surge in pipeline velocity
- Drove global content strategy across digital, social media, and events, resulting in significant engagement increases
- Cultivated opportunities worth USD 25 million in a 12-month timeframe.
- Increased brand awareness by developing and executing strategic field marketing plans.
- Enhanced lead generation through the implementation of targeted campaigns and events.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
General Manager
TMRW Digital Agency
03.2021 - 02.2022
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Secured new business contracts worth over $300k within the initial 6 months, underscoring a strong start to the tenure.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Head of Marketing – Mobile and IT
Samsung Singapore
12.2017 - 02.2021
- Developed and executed marketing campaigns for mobile and IT products, resulting in 35% higher conversion rate and a 5% rise in customer loyalty
- Successfully created and managed a comprehensive digital strategy to drive customer acquisition, retention, and engagement across all channels, including organic and paid search, email, social media, activations, and events
- Leveraged big data analytics to track performance and measure ROI, leading to 18% in incremental online revenue through implementation of 3 innovative initiatives
- Initiated and led productive dialogues with trade partners, fostering enhanced communication and collaborative content creation to fuel business growth
- Directed the team in crafting comprehensive digital and partnership marketing strategies, encompassing campaign blueprints and guidelines for both Retail and Influencer marketing
- Led the team to launch over twelve products and three pivotal initiatives in 2020, meeting the demands of both HQ and local marketing KPI, setting best practices and standards
- Oversaw a team of six and managed agency partnerships, emphasizing continuous enhancement, process refinement, and cost optimization
- Developed social and community engagements & partnership programs for B2B marketing.
Head of Brand and Retail – Digital Appliance
Samsung Singapore
12.2017 - 12.2019
- Crafted a comprehensive marketing communications plan for Samsung's Digital Appliances, ensuring a unified brand experience across all channels: ATL, BTL, digital, events, and retail
- Collaborated with product managers to define segmentation, positioning, and marketing strategies for premium product launches
- Designed training tools for the sales and field teams, aiming to bolster product consideration
- Optimised performance marketing by refining and implementing SEO, SEM, and Social Media strategies, resulting in heightened website traffic and engagement
- Surpassed sales targets by 10% within the first month for the Samsung QuickDrive washer, earning the Global Best Practice for Marketing accolade
- Orchestrated an award-winning digital campaign for Samsung's Heatpump dryer, achieving 156% of clickthrough targets and 188% of video view goals
- Co-developed a customer service chatbot with the Samsung Innovation team, enhancing warranty registration rates by 15% in three months
- This initiative was honoured as Samsung Singapore's Innovation of the Year
- Received the Global Best Practice award for the innovative overhaul of retail concept corners
- Selected as the sole representative from Samsung Singapore to participate in the esteemed Global Leadership Management training in 2019
- Guided and mentored a team of four, steering them towards marketing excellence.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
APAC Brand and Advertising Manager & Executive Communications Manager
Hewlett Packard / HP Inc
11.2010 - 10.2016
- Identified and addressed challenges and risks impeding change initiatives and adoption
- Crafted solutions to bridge gaps between APJ regional teams and the US Brand Team, ensuring the global brand evolution aligns with business objectives and delivers premier Customer & Employee experiences
- Collaborated with APJ Strategy, Marketing, and Communications leaders to synchronise brand strategy with overarching business goals
- Championed the rollout of high-impact global campaigns and equipped local Marketing teams with comprehensive training resources
- Tailored the global marketing campaign for China, co-developing a strategy to introduce the WW Enterprise message, “New Style of Business.” Ensured cultural relevance while adhering to global standards, culminating in a series of thought leadership events across five cities
- Developed advertising strategies for improved product visibility and increased sales.
- Joined forces with DreamWorks to produce campaign assets for China's demand generation, later adopted by Australia, Malaysia, and the EMEA region
- Analysed market trends to identify new opportunities and adjust advertising plans accordingly.
- Contributed to the ideation and execution of diverse creative assets for HP's inaugural Global Influencer Summit, which garnered the “Best Event for Press/Media 2013” accolade from The Marketing Events Awards Asia
- Presented campaign results to stakeholders, highlighting successes and identifying areas for improvement.
- Formulated and instituted a global review and approval process, ensuring a consistent brand experience worldwide, while accommodating regional cultural nuances
- Established a reputation as a trusted advisor, playing a pivotal role in both the Global Brand and APJ Marketing Leadership Teams.
Regional Group Account Director
Publicis
01.2007 - 01.2010
- Establish excellent relationships with senior clients through detailed understanding of the client's business challenges, business objectives, and the wider market
- Managed accounts (HP, Heineken, LG, Citibank and New Business), clients and team to establish systems and processes to ensure an effective partnership: led quarterly and annual client business plan; annual forecasts and monthly updates; resource requirements; timesheets tracking
- Led new business pitches and generated $1M worth of new business opportunities
- Provided clear role and responsibility for each member of the team with clear goals and KPIs.
Regional Account Director
Saatchi & Saatchi
01.2003 - 01.2007
- Directed a significant regional pitch to retain the HP account, employing an innovative strategy to harness global ideas for both consumer and commercial sectors
- Seamlessly adapted and rolled out the "The Computer is Personal Again" global brand campaign in the APJ region
- Crafted and implemented the "Business is Personal" concept for the SMB segment through a blend of online and offline marketing strategies
- Orchestrated HP's inaugural regional consumer engagement event, spanning five cities and broadcasted live simultaneously
- Introduced the HP Business PC awareness campaign for the SMB segment in APJ, using both print and online mediums.
Senior Regional Account Manager
Euro RSCG
01.2001 - 01.2003
- Successfully led the account management for Dell in Singapore and Malaysia
- Managed key accounts such as Philips, Asiana Airline, and Sara Lee
- Implemented innovative promotions for Dell, increasing sales leads by 30% through product bundling and driving customers to the call centre
- Collaborated with the Business Director to track and optimize offline print media performance through call centre data
- This approach was groundbreaking at the time
- Achieved remarkable growth for the agency by expanding the Dell account by 50%
- Successfully entered the Malaysia market and targeted SMB and Commercial segments
- Spearheaded the planning, development, and execution of the first Dell retail kiosk in Asia Pacific, marking Dell's entry into the retail stores.
Education
Bachelor of Arts -
Arizona State University
Skills
- Integrated Marketing
- Project Management
- Brand & Strategy
- Problem-solving
- Customer Segmentation
- Email Marketing
- Webinar Management
Key Highlights
- Syniverse Technologies: Drove a 12% increase in pipeline velocity and cultivated business opportunities worth over USD 25 million.
- Samsung Singapore: Enhanced warranty registration rates by 15% through a chatbot initiative; achieved a 35% higher conversion rate for marketing campaigns; spearheaded digital strategies resulting in an 18% increase in online revenue.
- TMRW Digital Agency: Secured a new business contract worth $300k within six months and significantly enhanced agency productivity.
- Hewlett Packard / HP Inc: Instrumental in rolling out global campaigns tailored for the APAC market, contributing to a unified global brand experience. Implemented global compliance process for brand. Implemented global leadership strategy and initiatives to drive internal and external brand awareness and demand capture.
- Dell Retail Kiosk Initiative: Led the conceptualization and rollout, marking Dell's entry into brick-and-mortar retail.
References
Available upon request.
Timeline
Senior Field Marketing Manager - APAC
Syniverse Technologies
02.2022 - 07.2023
General Manager
TMRW Digital Agency
03.2021 - 02.2022
Head of Brand and Retail – Digital Appliance
Samsung Singapore
12.2017 - 12.2019
Head of Marketing – Mobile and IT
Samsung Singapore
12.2017 - 02.2021
APAC Brand and Advertising Manager & Executive Communications Manager
Hewlett Packard / HP Inc
11.2010 - 10.2016
Regional Group Account Director
Publicis
01.2007 - 01.2010
Regional Account Director
Saatchi & Saatchi
01.2003 - 01.2007
Senior Regional Account Manager
Euro RSCG
01.2001 - 01.2003
Bachelor of Arts -
Arizona State University
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