Jackie Yu

• Strategic Leadership Development: Cultivating executive-level decision-making capabilities through comprehensive business strategy, operations, and leadership coursework
• Cross-Functional Business Expertise: Mastering finance, marketing, and organizational management principles to drive sustainable business growth
• Global Business Perspective: Developing international market insights and stakeholder management skills for complex business environments

Club 33 Membership

• Spearheaded comprehensive business strategy execution for Club 33 membership program, attaining 100% revenue targets through strategic planning and implementation
• Developed in-depth understanding of High Net Worth Individual (HNWI) management dynamics and established effective communication channels to engage premium consumer segments
• Coordinated cross-functional market research initiatives, facilitating precise user profiling and data-driven business insights

CRM System & Project Management

• Cultivated emotional connections with members to gather market intelligence and enhanced membership program offerings
• Designed and implemented CRM system for recruitment operations, leveraging data analysis to support strategic business decisions
• Collaborated with team members on comprehensive survey programs to optimize user profiling accuracy and customer segmentation

Corporate Ticket Sales

• Spearheaded corporate bulk ticket and meal coupon sales initiatives, surpassing revenue objectives through targeted client engagement and strategic account management
• Collaborated with line management to devise and execute comprehensive strategic business plans for corporate ticketing operations
• Analyzed consumer feedback and market intelligence to partner with Meeting & Events team, crafting product offerings that resonated with market demands while upholding Disney's brand values

Delphi Corporate Administrator & Analysis

• Oversaw daily operations of Delphi system platform, maintaining operational integrity and efficiency whilst transforming system functionalities to accommodate evolving business requirements
• Delivered strategic oversight and direction for Delphi system management, ensuring platform capabilities supported corporate objectives and boosted team performance metrics
• Refined and enhanced daily system workflows, driving overall team productivity and operational efficiency improvements
• Conducted comprehensive training sessions for team members, cultivating essential Delphi system competencies and nurturing autonomous team operations

Catering Sales

• Drove revenue achievement for wedding and social catering events, consistently attaining established targets through strategic client relationship management and sales optimization
• Partnered with senior leadership to spearhead innovative initiatives and develop cutting-edge product designs that enhanced market competitiveness

Delphi Corporate Administrator & Analysis

• Analyzed unique business requirements across BS&E teams, coordinating with vendors and internal stakeholders to optimize Delphi system specifications and facilitate comprehensive consultation processes
• Mastered Delphi Corporate Administrator functions, generating customized reports and analytics that addressed specific departmental business needs and supported data-driven decision making

Catering Sales

• Orchestrated wedding and social catering events whilst leading site inspections and contract negotiations, driving catering sales revenue growth and consistently achieving established sales targets
• Delivered comprehensive one-stop service solutions for weddings and social events, coordinating cross-functional teams for pre-event planning and on-site execution whilst maintaining premium service standards to ensure exceptional client satisfaction

Internal Event & Corporate Event Group

• Managed high-profile corporate events at Park and Grand Theatre, overseeing complex logistics operations, implementing event protocols, and conducting client site walks to optimize event experiences
• Facilitated seamless communication between park event and operations teams whilst preparing detailed event documentation for clients, streamlining event routes and enhancing organizer efficiency

Corporate Events & Groups

• Coordinated MICE team events whilst liaising with hotel and F&B operations, preparing comprehensive BEOs and Group Resumes to anticipate and fulfill diverse client requirements

Internal Events

• Managed internal event specifications and generated detailed quotations, collaborating effectively with Culinary and Banquet teams to execute seamless event delivery

Youth Group Tours

• Established robust security protocols for Youth Groups, coordinating with park security personnel and maintaining consistent daily communication with travel agencies to ensure comprehensive emergency response readiness

Wedding Sales

• Advanced to Catering & Conference Services Executive within 18 months, specializing in luxury wedding services whilst managing client inquiries, conducting site inspections, and consistently surpassing revenue targets
• Orchestrated prestigious hotel wedding fairs and exhibitions, collaborating with marketing and production teams to create exceptional experiences that captivated potential clients and drove business growth

Local Catering Event & Conference Services

• Cultivated strategic relationships with key accounts, targeting catering opportunities for prominent organizations including chambers of commerce and immigration agencies
• Coordinated comprehensive MICE group logistics encompassing room assignments and event arrangements, whilst maintaining seamless communication between event organizers and hotel operations teams to ensure flawless execution

Catering & Conference Services

• Managed catering and wedding events whilst coordinating daily operational tasks and facilitating communication between corporate clients, wedding parties, and internal teams to ensure guest satisfaction

Coordinator & Administrative Operations

• Assisted sales managers with proposal development, contract preparation, and BEO documentation whilst handling comprehensive administrative functions including contract signings and roster management
• Conducted site inspections for events and weddings, leveraging expertise in facility specifications, floor plans, and AV equipment to provide accurate quotations and venue guidance
• Supported wedding fairs through guest registration and information collection, introducing ballroom packages and organizing client data to enhance sales follow-up efficiency
• Delivered specialized services at premium external catering events for corporate clients including HSBC and BMW