Ivy Tan

• Managed key client relationships, ensuring alignment with their strategic objectives.
• Developed tailored account strategies to enhance customer engagement and satisfaction.
• Collaborated with cross-functional teams to streamline service delivery processes.
• Built and maintained strong client relationships to drive business growth.
• Handling- Guardian, Watsons , Mustafa, NHG, Singhealth, NUHS
• Created sales forecasts to target daily, monthly and yearly objectives.
• Strengthened client relationships through regular communication and effective problemsolving.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Delivered exceptional customer service by resolving client concerns quickly and efficiently.
• Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
• Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
• Expanded key account base by identifying and cultivating new business opportunities.
• Supported sales and reporting for large and medium-sized accounts.
• Managed complex negotiations with key accounts, securing long-term partnerships.
• Developed comprehensive account plans, setting clear objectives and strategies for growth.
• Developed and maintained strong relationships with key clients to ensure long-term business growth.

• Tracking and reporting key functional metrics to reduce expenses and improve effectiveness Inputs to customers' business plans based on "post analysis" which could include

• integrating Nielsen data, business intelligence data and point of sale information.

• Report and communicate key performance indicator achievements on projected sales and profitability targets by customers.

• Collect and analyze customer business performance data (e.g. shipment sales, Non Fulfillments and point of sale) and make recommendations to utilize the business opportunities. Maintain, grow and generate sales and protect the interest of the company in terms of margıns and reputation.

• Planning and execution of store-wide promotions mechanics, which includes conceptualizing of marketing programs, implementation of demand generation programs and managing in-store merchandising standards. Execute trade promotion activities and promotional activities

• Perform cost and scenario analysis, and benchmarkıng

• Determine quantity and timing of deliveries Assess, manage and mitigate risks

• Handling Banner: (Current) Sheng Siong / Mustafa / Watsons / Past: DFI

• Develop new and fresh strategies to respond to high-volume client concerns and meet budget guidelines

• Analyze market needs, develop account strategies and convey to National Key Account Manager.

• Propose new products to clients using entire data sources to prepare and conduct optimum presentations.

• Identify account distribution and resolve void issues.

• Increase accounts revenue and identify fresh business opportunities adhering to given

• Recommend main lifestyles and SKU's through presentations before clients

• Maintain client relations to build excellent reputation for service and produce repeat business.

• Interact regularly with key accounts related to weekly selling, deliveries and stock availability.

• Develop relations between company and client following details to ensure quick response to identified problems.

• Recommend management routinely of tribulations and opportunities trying to resolve issues and improve growth prospects.

• Maintain steady in-store visitation frequency to ensure implementation of brand presence, door volume, visual roll-out and driving turn

• Plan steadily and arrange work efficiently.

• Schedule advance working appointments and respond promptly.

• Handling: Watsons/ Unity / Fairprice / GT/ Pharmacies / Hospitals

• Secure new business and service new accounts

• Do P&L reports, Sales forecast & inventory control in stores

• Manpower management of up to 20 or more promoters

• Marketing research of different new products of competitors

• Work closely with product team for new launches base on market requirements

• Presenting company products to the buyers & merchandising managers as well as general markets

• Assure sales target are met every month

• Establishing and achieving measurable goals regardless of product phase.

• Handling stores: Takashimaya / Tangs / OG / Watsons / Fairprice Recent ; Involvements in handling Metro Stores / BHG / Giant / Courts)