Isabelle Lau
Senior Venue Executive
Summary
I am a curious individual with an appetite to learn. I love to pick up new skills or try my hand at something new. As someone who’s highly adaptable, I can work independently or in teams and forge meaningful connections.
Overview
9
9
years of professional experience
7
7
Certifications
1
1
Language
Work History
Senior Venue Executive
Unearthed Productions Private Ltd
09.2022 - Current
- Managed key accounts for venue clients, driving Event Audio Visual (AV) sales
- Specialized in mid-market deals valued up to $150K
- Advised clients on tailored AV & lighting (AVL) solutions aligned with event requirements
- Coordinated between production and sales teams to ensure seamless project execution post-sale
Freelance Creative
-
09.2022 - Current
- Created and managed monthly content for the brand’s Facebook, Instagram, and LinkedIn platforms to boost engagement and visibility
- Developed and designed monthly electronic direct mailers (EDMs) to support marketing campaigns
- Designed and coordinated popup exhibition booths to enhance brand presence at events
Event Project Assistant
Evention
05.2022 - 09.2022
- Provided operational registration support for corporate and client events
- Trained onsite staff on company registration systems to ensure smooth attendee management
- Developed post-event statistical and analytical reports tailored to client requirements
- Managed company social media accounts to enhance brand visibility and engagement
Business Development Executive
Eltean Agencies Pte Ltd
03.2021 - 05.2022
- Planned and executed marketing campaigns and events for brands including Sebamed, Rausch, EmuCare, and One Drop Only Singapore
- Managed and revamped official e-commerce stores on Shopee, Lazada, and Qoo10, enhancing customer experience and driving online promotional campaigns
- Oversaw social media management and digital advertising for company’s house brands to boost engagement and visibility
- Liaised with key retail clients, building strong relationships and managing in-store activations to increase sales and brand presence
- Designed and implemented point-of-sale (POS) displays to maximize visibility and drive in-store sales
Administrative Assistant
Xplore Learning Pte Ltd (MuzArt)
07.2020 - 02.2021
- Planned and coordinated class schedules, managed learning materials inventory, and processed payments accurately. Delivered excellent customer service by addressing enquiries while promoting and upselling art course packages, driving enrolments and revenue growth.
Exhibition and Conference Intern
Reed Exhibitions
09.2019 - 02.2020
- Exhibitor Liaison – Exhibitor’s Conference Registration and Enquiries
- Managing exhibitors’ information on the event website
- Managing exhibitor and delegates' profiles on the matchmaking platform and enquiries.
- Development of Event Directory
Exhibition & Conference Intern
Macro Events Pte Ltd
09.2016 - 10.2016
- Completed a short attachment program with Macro Events Pte Ltd during school holidays
- Supported on-site exhibition booth sales to drive exhibitor engagement
- Coordinated the smooth flow of stage programs, ensuring timely execution
Education
Diploma - Integrated Events Management
Republic Polytechnic
01.2020
Diploma - Events Management
ITECC
01.2017
Skills
- Adobe Photoshop (Entry level)
- Adobe Illustrator (Entry level)
- Microsoft Office (Word, Excel, PowerPoint)
- Canva
- Xero (Quotation and Invoicing)
- Stripo (EDM)
Certification
For Personal/ Career Growth:
Timeline
Freelance Creative
-
09.2022 - Current
Senior Venue Executive
Unearthed Productions Private Ltd
09.2022 - Current
Event Project Assistant
Evention
05.2022 - 09.2022
Business Development Executive
Eltean Agencies Pte Ltd
03.2021 - 05.2022
Administrative Assistant
Xplore Learning Pte Ltd (MuzArt)
07.2020 - 02.2021
Exhibition and Conference Intern
Reed Exhibitions
09.2019 - 02.2020
Exhibition & Conference Intern
Macro Events Pte Ltd
09.2016 - 10.2016
Diploma - Integrated Events Management
Republic Polytechnic
Diploma - Events Management
ITECC
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