Summary
Overview
Work History
Education
Skills
Timeline
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Irni Mishad

Irni Mishad

Lead, Vendor Performance & Content

Summary

Results-driven e-commerce professional with 10 years of experience specializing in vendor management, performance optimization, and cross-functional collaboration. Proven track record of driving business growth by optimizing product listings, enhancing vendor relationships, and implementing data-driven strategies to improve sales and operational efficiency. Skilled at managing large-scale projects, leading teams, and utilizing technology to deliver outstanding vendor experiences.

Overview

11
11
years of professional experience

Work History

Lead, Vendor Performance & Content

Delivery Hero (Singapore) Pte. Ltd.
03.2021 - Current

Vendor Experience

  • Lead a team focused on enhancing the overall experience for foodpanda’s diverse vendor base, ensuring optimal communication, issue resolution, and operational support across all stages of the vendor lifecycle.
  • Proactively identify issues affecting vendor satisfaction or performance and implemented solutions to resolve them alongside the Regional & Central Operations Team.
  • Reactivate non-generating vendors by identifying potential vendors with healthy operational metrics, providing them with best practices to achieve sales.

Vendor Incubation & Long Tail Vendor Management

  • Spearheaded the incubation program for new and underperforming vendors, providing tailored support, tools, and resources to enable their growth on the platform alongside the Regional & Central Operations Team.
  • Developed targeted strategies to improve vendor performance, leading to higher revenue, orders & engagement.
  • Managed the long tail vendor portfolio, ensuring that smaller and independent vendors received adequate support and resources to thrive. Implemented strategies to boost their visibility, sales, and operational efficiency.
  • Monitored and analyzed vendor performance metrics, identifying trends and opportunities to improve key business KPIs. Created detailed reports and dashboards to track vendor growth, engagement, and content quality.

Content

  • Lead the content strategy for foodpanda’s vendor partners, ensuring accurate, engaging, and high-quality content on vendor menus.
  • Execute GMV driven initiatives alongside Regional Team by exploring components within menu- Cuisine type, Search, Attributes & Menu grouping.

Pandamerchant

  • Execute and define go-to-market strategy, sales operations strategy and account management playbook for the growth of a B2B supply chain tech product in a new market.
  • Led a launch team composed of Sales, Account Management and Operations to drive rapid adoption of new users.
  • Work with the global team to report project progress and escalate any technical or operational problems.
  • Track adoption of the tool, identify pain points, coordinate CRM messaging with support of business development team.

Senior Manager, Retail Coalition

CapitaLand Retail Management Pte. Ltd.
02.2018 - 02.2021
  • Launched the first eCommerce platform for retail mall in Singapore with the omnichannel retail strategy in place (O2O)-
    eCapitamall.com
  • Developed and managed NomadX.sg
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships.
  • Monitor and review appropriate assortments and offerings provided by retailers to supplement CapitaLand Malls’ digital marketing strategy.
  • Plan and execute sales and marketing strategies to drive transaction numbers and average basket size of sales.
  • Initiate business reviews with the online marketplace partner and retailers.
  • Key member of the partnership between Lazada & CapitaLand initiative.
  • Work with CapitaLand Malls on publicity and set up exclusive click and collect lounges in the malls.
  • Manage the onboarding of retailers and educate them on the system's new features and functionalities.

Head, Seller Engagement & University

Lazada Singapore Pte. Ltd.
12.2015 - 02.2018
  • Identify and assess seller training needs by analyzing seller performance and journey, understanding seller pain points.
  • Work alongside with the Regional team and stakeholders to constantly develop and improve the quality of training sessions and video tutorials.
  • Drive regional projects or initiatives tailored to the local market.
  • Supporting and strengthening the partnership opportunities for sellers by establishing a robust network for business development.
  • Assisted with the multi channel, multimedia stakeholder engagement (Seller events, Online/Multimedia marketing)
  • Spearheaded the collaboration with institutions and agencies such as Singapore Institute of Retail Studies(SIRS) and 99% SME program, to drive the success of Lazada’s marketplace expansion and network.

Business Development Executive

Lazada Singapore Pte. Ltd.
05.2015 - 12.2015
  • Communicated directly with sellers to build strong business networks and relationships.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Developed customized solutions for sellers, addressing their unique needs and helping them achieve their goals.
  • Negotiated seller's contracts and agreements to cultivate profitable business transactions.

Business Development Executive

ZALORA Group
01.2014 - 05.2015
  • Identify potential merchant and local independent designers to form partnerships with ZALORA Marketplace.
  • Establish strong familiarity with all merchants’ profile and build rapports with them.
  • Managed existing merchants’ accounts and ensure all their products are timely and accurately updated.
  • Work closely with the Marketing team crafting out digital campaigns to achieve revenue targets for respective
    merchants.
  • Key person for the official launch of Zalora Marketplace event in April 2014.

Education

Advanced Diploma in Mass Communication

Management Development Institute of Singapore

Skills

  • Team leadership
  • Vendor evaluation
  • Relationship management
  • Microsoft 365
  • Canva
  • Biq Query (Beginner)

Timeline

Lead, Vendor Performance & Content

Delivery Hero (Singapore) Pte. Ltd.
03.2021 - Current

Senior Manager, Retail Coalition

CapitaLand Retail Management Pte. Ltd.
02.2018 - 02.2021

Head, Seller Engagement & University

Lazada Singapore Pte. Ltd.
12.2015 - 02.2018

Business Development Executive

Lazada Singapore Pte. Ltd.
05.2015 - 12.2015

Business Development Executive

ZALORA Group
01.2014 - 05.2015

Advanced Diploma in Mass Communication

Management Development Institute of Singapore

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Irni Mishad Lead, Vendor Performance & Content