Summary
Overview
Work History
Education
Skills
Timeline
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Iris Mae Unabia

Iris Mae Unabia

Trade Mark Executive

Summary

Dynamic professional with a solid background in trademark law and digital marketing. Possessing a unique blend of legal expertise in intellectual property, particularly trademarks, and creative marketing strategies including marketing, copywriting, and SEO.

Overview

14
14
years of professional experience

Work History

Trade Mark Executive

Drew & Napier LLC
07.2022 - Current
  • Assisting lawyer in filing and prosecution of trade mark applications and clearance searches
  • Provide advice to clients in relation to trade mark laws and procedures and in-charge of managing trade mark portfolios
  • Lean on monitoring deadlines, docketing and deadlines
  • Reviewing specifications, search and examination reports
  • Handles matters/projects that the management may require assistance
  • Supervision in billings and other admin related tasks
  • Provides advice on possible strategies, courses of action and costs to clients
  • Drafting legal documents such as response to office actions and other correspondence
  • Conducting trademark searches and providing opinion to clients

Connect Services Coordinator

White & Case GOC
06.2016 - 12.2022
  • Responsible for posting and updating firm's Intranet platform using Sharepoint, HTML, CSS and angular JS
  • Work closely with content contributors throughout the designated region to ensure timely and information updates
  • Escalate content gaps or non-uniform information requests to the Content Supervisor
  • Conduct tests on third-party solutions employed by the firm
  • Site building, convert documents into HTML files
  • Create quick cards on standard processes for existing and newly-developed web parts and building procedures

Information Service Analyst

White & Case GOC
04.2019 - 01.2021
  • Acts as internal concierge that provides internal and external assistance
  • Acts as trainer in providing overview of the position to new hires
  • Generate weekly and monthly reports
  • Providing assistance and troubleshoot via calls and emails

Intranet Content Editor

White & Case GOC
08.2015 - 05.2016
  • Mainly on webpage migration with tasks such as composing written description of content items as part of pre-migration work
  • Migration of key content from existing platform to new product
  • Conversion of documents into HTML links
  • Proofreading, regular completion reports as requested by the management and other responsibilities necessary during the intranet migration process

Assistant to Project Manager

Skytide Digital
03.2015 - 04.2015
  • Carried out social media management tasks
  • Performed research work for write-ups
  • Email marketing

Staff Writer

Daily Offbeat
05.2014 - 11.2014
  • Written informational content for the website
  • Applied basic SEO techniques in writing articles
  • In-depth research and data gathering that will support the articles
  • Creative writing and promoting articles in different platforms

SEO Copywriter/ Junior SEO Specialist

Total Net Research and Marketing Inc.
05.2011 - 02.2015
  • Exposed to social media marketing and copywriting
  • Performed link building and guest posting
  • Written educational copies mainly for students
  • Search Engine and Social Media Optimization
  • Introduction to Digital Marketing

Education

B.A. - Asian Studies

University of Santo Tomas
Manila
03-2011

Skills

  • Trademark & Intellectual Property (IP) Expertise:
    Proficient in trademark law, including drafting and reviewing trademark applications, registrations, and IP-related documents Knowledgeable in IP strategy, brand protection, and enforcement
  • Customer Relationship Management (CRM):
    Skilled in building and maintaining client relationships, leveraging CRM tools to ensure high customer satisfaction and retention
  • Digital Literacy & Office Software:
    Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and a variety of legal and marketing tools Strong computer literacy with a focus on document management and digital marketing platforms
  • Adaptability & Problem Solving:
    Able to quickly adjust to new challenges and environments, demonstrating a solution-oriented mindset when addressing complex legal or marketing issues
  • Critical Thinking & Analytical Skills:
    Excellent at analyzing data, identifying patterns, and making informed decisions in both legal and digital marketing contexts
  • Multitasking & Time Management:
    Effective at managing multiple projects simultaneously, prioritizing tasks to meet deadlines and handle high-pressure situations
  • Communication & Interpersonal Skills:
    Strong written and verbal communication skills, with the ability to collaborate across teams and interact with clients and stakeholders in a professional and clear manner
  • Administrative & Organizational Skills:
    Efficient in administrative tasks, managing workflows, maintaining records, and ensuring smooth operational processes
  • Collaboration & Teamwork:
    Demonstrated ability to work collaboratively within cross-functional teams, contributing to both legal and marketing initiatives to achieve organizational goals

Timeline

Trade Mark Executive

Drew & Napier LLC
07.2022 - Current

Information Service Analyst

White & Case GOC
04.2019 - 01.2021

Connect Services Coordinator

White & Case GOC
06.2016 - 12.2022

Intranet Content Editor

White & Case GOC
08.2015 - 05.2016

Assistant to Project Manager

Skytide Digital
03.2015 - 04.2015

Staff Writer

Daily Offbeat
05.2014 - 11.2014

SEO Copywriter/ Junior SEO Specialist

Total Net Research and Marketing Inc.
05.2011 - 02.2015

B.A. - Asian Studies

University of Santo Tomas

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Iris Mae UnabiaTrade Mark Executive