Iris Ee Xin HUI
Summary
Iris, a detail-oriented marketing and advertising enthusiast, is passionate about exploring innovative ideas and crafting engaging content to enhance how information can be communicated. She enjoys solving problems and executing marketing campaigns that not only engage target audiences but also enrich their lives. She believes in the power of human-centered advertising to establish emotional connections and deliver real value to consumers.
Overview
3
3
years of professional experience
Work History
Account Executive
Havas Singapore
11.2022 - Current
- Executed integrated social media strategies, including social media refresh content strategies, developing monthly content calendars and photo/video shoot briefs, community management, performance marketing, influencer and media outreach, crafting press and media releases, and social media performance analysis for reporting
- Built strong relationships with key clients, working closely with them on a day-to-day basis
- Worked with internal and external stakeholders to ensure smooth delivery of account operations
Brand Executive
TBWA Singapore
05.2022 - 11.2022
- Displayed strong organizational and interpersonal skills when maintaining relationships with clients and internal stakeholders through effective problem solving and follow-up actions with clients on day-to-day deliveries
- Understood clients’ needs/wants from a business perspective, synthesized their needs by translating client briefs/feedback into great work and was pro-active in managing both client and agency expectations consistently
- Responsible for assisting in the daily operations on client projects internally, from sourcing of information for project requirements, management of asset delivery, briefs, review settings, administrative duties (contact reporting, recaps, timelines, cost estimates and billings), to execution on end-to-end delivery foundation of campaign requirements and ensured that assignments are completed timely and accurately
- Learnt how to multi-task, work effectively in a team, and to prioritise well to stay flexible and solve problems onground
Social Media Intern
Dentsu
05.2021 - 08.2021
- Developed and executed social calendars for consumer brands
- Conceptualized the social posts based on the approved content calendar
- Created comprehensive Creative Briefs
- Ensured the timelines and processes for content creation and client approval are maintained
- Conducted research to see the current trends and content that works for brands
- Sought out for client competitors’ social audit/activities
- Assisted the social team in conducting research for new pitches and proposals
- Helped the social team in analyzing and reporting social campaigns
Branding Intern
EY
09.2020 - 12.2020
- Took charge of the planning, coordination and execution of employer branding programs and initiatives across career websites, as well as on Facebook and Instagram
- Assisted in social media strategies, projects and initiatives in Facebook and Instagram
- Executed a series of social media assets as part of the firm’s employer branding initiative and
recruitment marketing - Involved in conducting research in brand and social media to strategize campaign efforts
Education
Bachelor of Social Sciences - Communications And New Media
National University of Singapore
06.2022
Skills
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Data Analysis (VBA)
- Data Science (Python)
- Website Design (HTML, CSS, JavaScript)
- Social Media platforms (Facebook, Instagram, LinkedIn, TikTok)
- Adobe (Photoshop, Illustrator, InDesign, Lightroom and Premiere Rush)
Timeline
Account Executive
Havas Singapore
11.2022 - Current
Brand Executive
TBWA Singapore
05.2022 - 11.2022
Social Media Intern
Dentsu
05.2021 - 08.2021
Branding Intern
EY
09.2020 - 12.2020
Bachelor of Social Sciences - Communications And New Media
National University of Singapore
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