Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Iris Koh

Iris Koh

Senior Marketing Associate

Summary

Possesses versatile skills in project management, problem-solving, and collaboration. Brings strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.

Overview

17
17
years of professional experience
1
1
Language

Work History

Senior Marketing Associate, SEA

Lundbeck Singapore Pte Ltd
03.2025 - Current

Marketing Coordinator, SEA

Lundbeck Singapore Pte Ltd
11.2016 - 02.2025

Veeva System Management (Veeva CRM, Veeva Network, Promomats Vault and Salesforce)

- Work with HQ on system migration and launch

  • Requirement builds of system
  • UAT (user acceptance testing)
  • Spot me integration

- Onboard system and roll out trainings to all affiliates in SEA

- Provide continual training & support to all Veeva platforms below

  • Veeva CRM – managing on HCPs details, training to sales rep & manager on pre-post call recording, cycle planning, segmentation, salesforce reporting, event management, NBA, suggestions and etc;
  • Promomats Vault – training of managers/user to submit material (Veeva Approved email and CLM) for review/approval, assist to help test and push multichannel materials to different channels for production. Managed workflow between staff, coordinating documents, and creative material distribution.
  • Veeva engage calls – training on engage features, ensure user friendliness, content management
  • Veeva Network – work with affiliates on data change request to ensure data accuracy.

- Provide timely support and answer inquiries to all countries in SEA


Event Management

- Provide support to all Marketing events including webinars, symposiums and speaker tours in all markets with the region (Budget control, processing payment, logistics, invitation material management etc.)

  • 2 symposium annually with up to or more than 200 pax/per event

- Key person for venue management, registration, billing, stakeholder management during event

- Event statistics manager – online & offline events, consolidate pre/post event reports.

- Coordinate and arrange internal meeting

  • Annual regional meeting, including team building.
  • Regional trainings

- Support meeting request from medical team

  • Advisory board meetings
  • Train the trainer events

Administration

- Vendor management (due-diligence, payment)

- A&P tracking, expenses management and liaise with finance

- File management and access management to relevant system

- Assist marketing team to submit materials for review & approval in Veeva Promomats

- Transparency portal management

  • Manage event submission and inquiries (compliance, fair market value, agreements etc.)
  • Train and manage user access within the region

Super user for various relevant systems

- LuDO coordinator (SOP System) - Ensure user access, track records of SEA office on SOP certification and assist user with system issue

- Manage Company website – ensure information on site is up to date at all times

Clinical Research Administrator

Lundbeck Singapore Pte Ltd
02.2014 - 10.2016

- Provide secretarial support to VP, Drug Development Satellite, SG (DDS, SG) (Travel management, expenses etc)

- Responsible for administrative and operational aspects of medical information and Medical compliance in DDS, SG

- Meeting organizer for meetings hosted/supported by DDS SG (Budget control, processing payment, logistics etc.)

- Super User for various relevant IT systems

- Provide administrative support to Clinical Research Functions

- Company website (LU SG) / email box administrator – ensure information on site is up to date at all times and emails are disseminated

- Perform supportive role for Clinical Data Manager

Clinical Trial Assistant

Lundbeck Singapore Pte Ltd
05.2010 - 01.2014

- Provide Secretarial and General/Trial Specific administrative support to CDC, AP

- Event Handling. (For both trial and non-trial related meeting) As meeting organizer, to oversee the entire process in close collaboration with CDC, AP staff.

- Provide administrative support to COM in trial related tasks

- Provide secretarial support to VP, CDC AP

- Super user for various relevant IT systems

Store Crew

Robinsons And Company (Fat Face)
06.2008 - 04.2010

- Provide service to customer and sales of garment

- Cashiering

- Keeping track of stocks

- Housekeeping of Store

- Preparing of paperwork for stock transfers

- Keying of paperwork to system

- Preparing sales report

- Stock taking of store

Education

Diploma - Business Administrative

Kaplan Higher Education
Singapore
12.2010

GCE O’ Level -

Guangyang Secondary School
Singapore
12.2005

Skills

CRM system administration

CRM management

Customer segmentation

Teamwork and collaboration

Campaign management

Microsoft office

Additional Information

  • Course/Training Attended
  • - Service Ambassador (Course based on how to interact with customers, sale of products and service)
  • - Fish Philosophy (Course based on learning the right attitude in work and life)
  • - Success: for Secretaries and Admin Professionals
  • - Staying Organized for Secretaries and Administrative Assistants

Timeline

Senior Marketing Associate, SEA

Lundbeck Singapore Pte Ltd
03.2025 - Current

Marketing Coordinator, SEA

Lundbeck Singapore Pte Ltd
11.2016 - 02.2025

Clinical Research Administrator

Lundbeck Singapore Pte Ltd
02.2014 - 10.2016

Clinical Trial Assistant

Lundbeck Singapore Pte Ltd
05.2010 - 01.2014

Store Crew

Robinsons And Company (Fat Face)
06.2008 - 04.2010

Diploma - Business Administrative

Kaplan Higher Education

GCE O’ Level -

Guangyang Secondary School
Iris KohSenior Marketing Associate