Yoga
Inalie Perera-Amerasekera
Branding And Employee Relations Strategist
Serangoon - Singapore
Summary
Strategizes and implements initiatives to enhance brand identity and foster positive workforce relationships. With a keen focus on aligning organizational values and driving employee engagement, driven to cultivating cohesive branding and a thriving corporate culture.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Associate Consultant Marketing and Corporate Communications
Virtusa (Private) Limited
01.2024 - 10.2024
- Develop and execute branding strategies to enhance brand identity and employee engagement
- Measure and monitors the effectiveness of branding and employee relations initiatives through metrics and analytics
- Collaborate with cross-functional teams to ensure consistency in brand messaging and optimum employee experience
- Social media marketing, positioning and content curation across corporate handles
- Press and media coordination for press releases, leadership interviews, and media coverage
- Payment processing for vendor invoices and creative agency services
- Prepare quarterly budgets for marketing and branding initiatives
Executive Marketing and Corporate Communications
Virtusa (Private) Limited
02.2022 - 12.2023
- Functional brand custodian for Virtusa CMB
- Heads operations for SL Marketing; Internal Communications and external communications including Social Media Management, Press Releases, branding, and positioning
Intern Marketing and Corporate Communications
Virtusa (Private) Limited
12.2020 - 12.2021
- Led Co-ordinations for business implementations of marketing & corporate communications initiatives for over a year, reporting directly to Sri Lankan and APAC Functional Head
Freelance Copywriter
Hayleys' Advantis 3PL Plus | Tektuity & Truelancer Clientele
01.2019 - 05.2021
- Creates posts, website interphase and corporate newsletters
Education
Master of Business Administration -
University of West England
08.2022 - 08.2023
BSc. (Hons) - International Business Management
Staffordshire University
United Kingdom 02.2019 - 02.2022
Skills
Social Media Strategy (Content Curation)
Honor Awards
- Green Brand, SLIM Brand Excellence Awards, 2022
- SLIM Brand Excellence, 2022
- APIIT Honour Roll, 2020 - 2021
- Staffordshire University, In recognition of excellent academic performance for Level 5, International Business Management
- Collegiate Prefect, St. Bridget's Convent
- Awarded a certificate of appreciation for dedicated services towards St. Bridget's Convent '15
Certification
[Google Ads Essential Training], [LinkedIn] - [Self-paced]
Extracurricular Activities
- President, Rotaract Club of APIIT, 6/2022 - 6/2023 (Director of Professional Development, APIIT Rotaract Club, 07/2020, Career development week, Leadership program and joint initiative with APIIT Toastmasters 07/2021)
- Vice President of Education, APIIT Toastmasters' Club, 06/2021 - 06/2022, Most enthusiastic Toastmaster APIIT for the year 2019, First Runner-up at the Humorous Speech Contest - APIIT, '20 Best Table Topic Award HNB Toastmaster, Best Speaker Award APIIT 10/09/2020, Speech evaluations contest - APIIT Second Runner up '20)
Interests
Music
Calligraphy
Timeline
[Google Ads Essential Training], [LinkedIn] - [Self-paced]
11-2024
Associate Consultant Marketing and Corporate Communications
Virtusa (Private) Limited
01.2024 - 10.2024
[AI Brands and Creativity], [Miami Ad School Sri Lanka] - [8-week program]
12-2023
Master of Business Administration -
University of West England
08.2022 - 08.2023
Executive Marketing and Corporate Communications
Virtusa (Private) Limited
02.2022 - 12.2023
Intern Marketing and Corporate Communications
Virtusa (Private) Limited
12.2020 - 12.2021
BSc. (Hons) - International Business Management
Staffordshire University
02.2019 - 02.2022
Freelance Copywriter
Hayleys' Advantis 3PL Plus | Tektuity & Truelancer Clientele
01.2019 - 05.2021
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