Imran Johri
Marketing / Brand / Stories
Singapore
Summary
I'm currently the Head of Marketing (Singapore) at Lendela, where I lead marketing across performance, brand, CRM, lifecycle marketing, and communications for one of Singapore's leading loan-matching platforms.
Previously, I was Marketing Director at BigFundr, a MAS-licensed fintech platform, where I helped grow assets under management from SGD160 million to SGD350 million while increasing verified investors by 400%. Before that, I led marketing at RENTLY and spent over 15 years building brands, launching regional marketing functions, and driving growth across startups and multinational organisations throughout Asia-Pacific.
My background is somewhat unconventional. I began my career as an editor and scriptwriter before moving into commercial marketing. Today, I specialise in bringing together storytelling, data, and systems thinking to build brands that scale sustainably.
My experience spans growth marketing, brand strategy, CRM, corporate communications, PR, digital transformation, and AI-enabled marketing. I'm particularly passionate about helping businesses and founders find clarity, tell better stories, and build marketing systems that create long-term growth.
Overview
27
27
years of professional experience
5
5
Industries. One Marketing System.
Work History
Head of Marketing
Lendela
Singapore
12.2025 - Current
- Company Overview: Lendela is Singapore's leading loan-matching platform, connecting borrowers with personalised loan offers from over 70 banks and licensed financial institutions through a data-driven marketplace.
- Lead the end-to-end marketing function across growth, brand, CRM, lifecycle marketing, partnerships, and communications for the Singapore business.
- Re-architected acquisition, conversion, and customer engagement systems across paid, organic, partner, and CRM channels to improve lead quality, operational efficiency, and sustainable growth.
- Partner closely with product, data, engineering, operations, and commercial teams to optimise customer journeys, strengthen marketing attribution, and improve business performance.
- Drive strategic planning, budget optimisation, experimentation, and AI-enabled marketing initiatives to maximise marketing effectiveness and long-term growth.
Marketing Director
BigFundr
Singapore
06.2024 - 09.2025
- Company Overview: BigFundr is the first and only MAS-licensed Fintech lending platform in Singapore that offers real estate-backed loans for retail investors to lend to property developers.
- Loans under management (LUM) growth of SGD160 mill to SGD350 mil from Jul 2024 to end Dec 2024
- 400% increase in verified investors year-on-year (2023 - 2024)
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Head of Marketing
RENTLY
Singapore
10.2023 - 06.2024
- Company Overview: Rently looks to revolutionize the rental property market - making it accessible and achievable for everyone.
- Raised strategic awareness activation through PR amounting to SGD600,000 in media value
- VC visibility and interest from activation increase by 300%
- Digital ad platforms and CRM integration capturing lead tracking at 90% viability
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
Head of Marketing & PR, Asia
REAPRA PTE. LTD.
05.2018 - 09.2023
- Company Overview: Reapra helps founders and entrepreneurs discover their stories, and in turn, build sustainable purpose - across the region.
- Market mentoring for more than 10 portfolio brands, supporting start-ups in aviation, food & beverage, e-sports, EdTech, education, hospitality, insurance, mental health, e-waste, data, service delivery, community building & events management, hospitality and property industries.
- Support spectrum included customer acquisition, customer support, rebranding, brand building and marketing restructuring, among others.
- Portfolio building and expansion of over 50 businesses
- In-house brand refresh and relaunch of Reapra in 2018
- Editorship and publication of Reapra Research Journals: "The Complexity Continuum", "The Omega Industry" and "Block by Block: Building Market Leaders in Asia"
- Conceptualization and delivery of the OMC: Optimized Marketing Code
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
Marketing Director, Asia Pacific
Spring Professional
03.2016 - 05.2018
- Company Overview: Spring Professional is an international recruitment firm specializing in engineering, information technology, property & construction, supply chain & logistics and corporate functions.
- 9 Spring country offices launched in APAC since initial Asia inception in 2013
- 2016 – 2017 YOY growth of Direct Marketing Activity (mailshots lead gen) +972.3%
- 2016 – 2017 YOY growth of Direct Marketing Activity (lead response) +4825%
- 2016 – 2017 YOY growth of CVs received +367.4% (qualified leads)
- 2016 – 2017 YOY web traffic growth spurt initiative, Q1 (+275%), Q2 (+142%), Q3 (+124%)
- Implementation of Marketing Apprentice Program - 4 cycles with 5 apprentices
- The Spring Professional brand since inception in Asia, is now in 21 countries with 88 offices
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Marketing Director, South East Asia
Spring Professional
02.2013 - 03.2016
- Company Overview: Spring Professional is an international recruitment firm specializing in engineering, information technology, property & construction, supply chain & logistics and corporate functions.
- 4-month digital transformation (systems integration: ATS/CRM/Regional Data migration)
- Ecosystemic restructuring of the CV & data acquisition process (Lead Gen Data Prep)
- Implementation of social distribution channels for job ads (Integrated Channel Systems)
- Implementation of the Build – Engage – Commercialize philosophy on all digital platforms
- Implementation of a new candidate and client management system
- Design and Implementation of a new regional applicant tracking website
- Implementation of a China site to engage candidates from within the Chinese firewall
- Brand repositioning for Spring China (Beijing & Shanghai) from Adecco China
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
APAC Marketing Manager, Editorial & Content Development
Kelly Services Inc.
03.2011 - 02.2013
- Company Overview: Kelly Services is a leading global provider of innovative staffing and workforce solutions.
- Conceptualized and launched an APAC content distribution system
- 95% success rate for media content submissions
- Marketing Design restructure - creation + collation + repurposing
- Corporate brand repositioning for all regional collaterals
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Lead Editor, Publishing Agency
Mediacorp Pte Ltd
07.2009 - 10.2010
- Company Overview: Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations and multiple digital platforms.
- Lead a publishing agency creative with 20 clients
- Magnum Opus Awards 2009, Best Public Service Series, Bronze, Spring magazine
- Magnum Opus Awards 2010, DUET magazine, Social Development Network
- Exceeded budgetary KPIs, with contracts signed through pitches by 110%
- Client account expansion to 20 titles
- Contributed to the strategic planning process by providing valuable feedback on editorial direction, ensuring alignment with company goals and objectives.
Editor, The Peak 25th Anniversary, Selections & Specials
SPH Magazines
11.2008 - 05.2009
- Company Overview: Singapore's largest omnichannel media network, bringing you trusted news and lifestyle content across print, digital, radio and outdoor media.
- Managed the editorial content and staff of The Peak's 25 Anniversary coffee table book.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
Editor, The Peak, Hong Kong
SPH Magazines
09.2007 - 11.2008
- Company Overview: Singapore's largest omnichannel media network, bringing you trusted news and lifestyle content across print, digital, radio and outdoor media.
- Editorial, content and design revamp & overhaul
- Editorial & production operations team restructure
- Revamp led to the successful acquisition and transfer
- Prepared, rewrote, and edited pieces to improve readability and impact.
Lifestyle Editor
Malaysian Today Press Sdn. Bhd.
04.2005 - 07.2007
- Company Overview: Malaysian Today is a bi-weekly, nationwide newspaper with 110,000 circulation & 230,000 readership a year
- Ground-up editorial, content and design conceptualization
- Team and content process structuring
- Successful acquisition and transfer of title to a regional corporate entity
- Maintained strict adherence to ethical journalism standards by fact-checking all published material meticulously.
- Coordinated special events coverage for both local happenings and national industry conferences, providing comprehensive reporting to readers.
Editor, Men's Health & Torque Magazine
Blu Inc Media
03.2004 - 03.2005
- Company Overview: Men's Health, published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on American newsstands
- Company Overview: Torque magazine is Singapore's premier home-grown car magazine
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
Senior Writer, Newman Magazine
Panpac Media Pte Ltd
08.2002 - 03.2004
- Company Overview: NewMan magazine the first local lifestyle men's publications focused solely on the lifestyle needs of men in Singapore
- Developed strong relationships with subject matter experts for access to valuable insights, enhancing the credibility of written materials
- Conducted in-depth research for accurate and informative content development on various subjects including men's issues, sexual health and sports
Head, Concept Development
FLY Entertainment Pte Ltd
12.2001 - 07.2002
- Company Overview: Singapore's foremost talent agency that provides representation to a diverse dynamic roster of Asia's top artistes, creatives and content creators working across film, TV, theatre, brand partnerships and digital media
- Producer and scriptwriter for pilot entertainment and lifestyle programs as well as event initiatives
- 2nd prize, Superpitch! Asian Television Forum 2002
Scriptwriter & 'Live' TV Host, TVWorks Channel
SPH Media
10.2000 - 11.2001
- Company Overview: Singapore's largest omnichannel media network, bringing you trusted news and lifestyle content across print, digital, radio and outdoor media
- Nominated for Best Comedy Series at the ATV (Asian Television Awards) 2001
- Served as one of the two main hosts for a 'Live' entertainment variety show.
- Streamlined the script editing process to ensure timely delivery of final drafts.
- Enhanced audience experience by crafting compelling narratives and relatable characters.
Scriptwriter, Phua Chu Kang Pte Ltd (Season 3)
Mediacorp Pte Ltd
08.1999 - 10.2000
- Company Overview: Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations and multiple digital platforms.
- Sitcom Scriptwriter for one of the most beloved comedies to be aired on national TV
- Winner of the 2001 Asian Television Awards, Best Comedy Series.
- Enhanced audience experience by crafting compelling narratives and relatable characters.
Education
Master Class - Digital Acceleration, Digital Communication and Media/Multimedia
Hyper Island
01.2015 - 12.2015
Bachelor's Degree - Communication and Media Studies
Murdoch University
01.1996 - 12.1999
Skills
Communications management
Project management
Key decision making
Strategic planning
Media relations
Branding
Content creation
Brand positioning
Customer segmentation
Creative direction
Project oversight
Direct mail marketing
Direct mail marketing
Marketing
B2B marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Awards
- Best Client Service (Bronze) Malaysia 2018
- Best Mobile Recruiting Strategy (Silver) Hong Kong 2018
- Best Recruitment Innovation (Silver) Malaysia 2018
- Best Recruitment Firm (Bronze) - Malaysia 2017
- Best Use of Social Media (Gold Award) 2017
- Bronze Winner for Best Recruitment Firm 2017
- Bronze Winner: Best Recruitment Firm, Hong Kong 2017
- Silver Winner for Best Career Website by a Recruitment Agency 2017
- Silver Winner for Best Client Service 2017
- Silver Winner for Best Recruitment Innovation by a Recruitment Agency 2017
- Bronze Winner (Best Client Service) 2016 - HumanResources Asia Awards
- Silver Winner (Best Recruitment Portal) 2016 - HumanResources Vendors of the Year
- Bronze winner for Best Recruitment Website of the Year Awards 2015
- Best Newcomer at the 2015 at the Recruitment International Asia Awards in Japan
- Highly Commended (Best Marketing Campaign) - The Global Recruiter APAC Industry Awards 2015
- Finalist, Best Newcomer 2014: Spring Professional Thailand
- Winner (Best Marketing Campaign) - The Global Recruiter APAC Recruitment Industry Awards 2013
- Magnum Opus Awards 2009, Best Public Service Series, Bronze, Spring magazine
- Magnum Opus Awards 2010, DUET magazine, Social Development Network
- 2nd prize, Superpitch! Asian Television Forum 2002
- Asian Television Nomination for ‘Best Comedy Program’ – The Odd Squad
Accomplishments
- Best Client Service (Bronze) Malaysia 2018
- Best Mobile Recruiting Strategy (Silver) Hong Kong 2018
- Best Recruitment Innovation (Silver) Malaysia 2018
- Best Recruitment Firm (Bronze) - Malaysia 2017
- Best Use of Social Media (Gold Award) 2017
- Bronze Winner for Best Recruitment Firm 2017
- Bronze Winner: Best Recruitment Firm, Hong Kong 2017
- Silver Winner for Best Career Website by a Recruitment Agency 2017
- Silver Winner for Best Client Service 2017
- Silver Winner for Best Recruitment Innovation by a Recruitment Agency 2017
- Bronze Winner (Best Client Service) 2016 - HumanResources Asia Awards
- Silver Winner (Best Recruitment Portal) 2016 - HumanResources Vendors of the Year
- Bronze winner for Best Recruitment Website of the Year Awards 2015
- Best Newcomer at the 2015 at the Recruitment International Asia Awards in Japan
- Highly Commended (Best Marketing Campaign) - The Global Recruiter APAC Industry Awards 2015
- Finalist, Best Newcomer 2014: Spring Professional Thailand
- Winner (Best Marketing Campaign) - The Global Recruiter APAC Recruitment Industry Awards 2013
- Magnum Opus Awards 2009, Best Public Service Series, Bronze, Spring magazine
- Magnum Opus Awards 2010, DUET magazine, Social Development Network
- 2nd prize, Superpitch! Asian Television Forum 2002
- Asian Television Nomination for ‘Best Comedy Program' – The Odd Squad
- Asian Television Winner for ‘Best Comedy Program' – Phua Chu Kang Pte Ltd Season 3
Timeline
Head of Marketing
Lendela
12.2025 - Current
Marketing Director
BigFundr
06.2024 - 09.2025
Head of Marketing
RENTLY
10.2023 - 06.2024
Head of Marketing & PR, Asia
REAPRA PTE. LTD.
05.2018 - 09.2023
Marketing Director, Asia Pacific
Spring Professional
03.2016 - 05.2018
Master Class - Digital Acceleration, Digital Communication and Media/Multimedia
Hyper Island
01.2015 - 12.2015
Marketing Director, South East Asia
Spring Professional
02.2013 - 03.2016
APAC Marketing Manager, Editorial & Content Development
Kelly Services Inc.
03.2011 - 02.2013
Lead Editor, Publishing Agency
Mediacorp Pte Ltd
07.2009 - 10.2010
Editor, The Peak 25th Anniversary, Selections & Specials
SPH Magazines
11.2008 - 05.2009
Editor, The Peak, Hong Kong
SPH Magazines
09.2007 - 11.2008
Lifestyle Editor
Malaysian Today Press Sdn. Bhd.
04.2005 - 07.2007
Editor, Men's Health & Torque Magazine
Blu Inc Media
03.2004 - 03.2005
Senior Writer, Newman Magazine
Panpac Media Pte Ltd
08.2002 - 03.2004
Head, Concept Development
FLY Entertainment Pte Ltd
12.2001 - 07.2002
Scriptwriter & 'Live' TV Host, TVWorks Channel
SPH Media
10.2000 - 11.2001
Scriptwriter, Phua Chu Kang Pte Ltd (Season 3)
Mediacorp Pte Ltd
08.1999 - 10.2000
Bachelor's Degree - Communication and Media Studies
Murdoch University
01.1996 - 12.1999