Imran Aleem
Summary
Accomplished Director of Marketing at A Love Knot, adept in content strategy and creative direction, significantly enhanced market share through innovative product launches and experiential events. Skilled in marketing analytics and partnership development, consistently delivered results by leveraging influencer marketing and e-commerce strategies to drive engagement and sales.
Overview
12
12
years of professional experience
Work History
Director of Marketing
A Love Knot
01.2017 - Current
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
Executive Visual Designer
Royal Sporting House
01.2014 - 12.2016
- Enhanced user experience by creating visually appealing and intuitive interface designs for web and mobile applications.
- Turned concepts into graphic elements matching project specifications.
- Managed multiple projects simultaneously while adhering to strict deadlines and maintaining exceptional quality standards.
- Designed compelling graphics for social media campaigns, increasing engagement and driving traffic to company website.
- Developed comprehensive brand guidelines to maintain consistency across all marketing materials and digital platforms.
Fashion Photographer
Zalora
05.2012 - 12.2014
- Consistently met tight deadlines while maintaining the highest standards in image quality and artistic direction.
- Mentored junior photographers on technical skills and artistic vision development to improve overall team performance.
- Managed all aspects of photoshoot production, including location scouting, model casting, wardrobe selection, and set design.
- Hitting targeted number of apparels shot on a daily basis.
Education
Fine Arts
Lasalle College of The Arts
Singapore07.2012
Skills
- Content Strategy
- Partnership Development
- Marketing Analytics
- Creative Direction
- E-commerce strategy
- Advertising Management
- Influencer Marketing
- Branding
- Project Planning
- Content Creation
- Advertising Campaigns
Timeline
Director of Marketing
A Love Knot
01.2017 - Current
Executive Visual Designer
Royal Sporting House
01.2014 - 12.2016
Fashion Photographer
Zalora
05.2012 - 12.2014
Fine Arts
Lasalle College of The Arts
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