ILIYA SYAMIM
SINGAPORE
Summary
Strategic marketer with a creative edge, excelling in integrating marketing plans, building brand loyalty, and driving customer acquisition across digital and out-of-home media. Planning and executing ATL/BTL marketing campaigns, social media management, CRM Marketing. Skilled in stakeholder management, adept at aligning cross-functional teams to achieve business goals.
Overview
4
4
years of professional experience
Work History
Marketing Executive
Lalamove Singapore (Contract)
07.2024 - 01.2025
- Plan and execute marketing campaigns to drive acquisition, retention, loyalty and brand awareness for users and drivers.
- Conduct regular reports to analyze campaign performance and track metrics to increase acquisition and retention of users.
- Conceptualize and propose engaging social media content strategies by leveraging current market trends to optimize performance reporting and drive campaign effectiveness.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Marketing Senior Officer, Digital Banking & Card Payments
United Overseas Bank Pte. Ltd. (Contract)
06.2022 - 06.2024
- Spearheaded end-to-end campaign planning for UOB Cards and regional markets from ideation to brief and execution of marketing campaign
- Collaborate and coordinate across internal stakeholders (regional markets, product managers, usage & loyalty partnerships) and external stakeholders (creative, social, media agencies)
- Evaluated data analysis on campaign performance including media & marketing metrics, business KPIs and offer ongoing recommendations for campaign optimization
- Creation of detail-oriented innovative ideas, partnerships and activations that enhance campaign performance
- Knowledge of trends on social media, digital marketing, and industry developments - to leverage such trends and developments to optimize campaigns
- Manage budget projections and spends for effective A&P tracking and reporting
Account Executive
Ignite Creatives
11.2021 - 03.2022
- Created a brand strategy - inclusive of styles and brand guidelines for clients
- Responsible for end-to-end design and execution of concept ideation, design and copywriting
- Grew client's social media presence on Instagram by +130%
- Monitor and optimize performance analytics of social media ads
Event & Business Operations Executive
Sprinkie Parties
01.2021 - 07.2021
- Delivered business strategies and systems to improve operational quality and team efficiency
Education
Bachelors - Business (Marketing)
RMIT University
01.2021
Diploma - Media and Communication
Singapore Polytechnic
01.2019
Skills
- Campaign Management
- Brand Social Media Management
- Google, TikTok, Adobe Analytics
- Adobe Creative Suite
Timeline
Marketing Executive
Lalamove Singapore (Contract)
07.2024 - 01.2025
Marketing Senior Officer, Digital Banking & Card Payments
United Overseas Bank Pte. Ltd. (Contract)
06.2022 - 06.2024
Account Executive
Ignite Creatives
11.2021 - 03.2022
Event & Business Operations Executive
Sprinkie Parties
01.2021 - 07.2021
Diploma - Media and Communication
Singapore Polytechnic
Bachelors - Business (Marketing)
RMIT University
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