Ian Lim

Strengthening Clinical-Facing Capabilities Across APAC:

• Led the APAC Clinical Engagement Squad, steering the successful delivery of strategic OKRs focused on strengthening clinical-facing capabilities and driving the adoption of high medical value (HMV) solutions.
• Trained 11 clinical value marketing teams across APAC on clinician engagement, soft skills, and tactics.
• Rolled out structured opportunity roadmaps for Clinical Value Marketing (CVM) teams to assess and prioritize HMV opportunities across seven affiliates.
• Architected collaborative ways of working between the APAC Squad, Affiliate Partners, and local country teams to ensure alignment, scalability, and accountability.
• Designed and deployed Train-the-Trainer programs in clinician engagement for over five affiliate markets, enhancing local capability across key disease areas.

PMI (Perioperative Myocardial Infarction) Strategy and Commercialization.

• Led the PMI Squad across APAC, achieving over 15% Troponin T growth in targeted accounts by driving adoption of PMI screening protocols and establishing the clinical indication.
• Developed and executed an end-to-end go-to-market strategy for PMI, spanning awareness, implementation, and advocacy stages; introduced consulting-based models to support reference site development.
• Planned and co-led the APAC PMI Expert Meeting, strengthening KOL engagement, and amplifying urgency for PMI screening among surgical and perioperative stakeholders.

Strategic Marketing and Digital Transformation

• Marketing Enabler – Alzheimer’s Disease Chapter: Co-developed new ways of working for the global marketing model; initiated two APAC pilots integrating digital marketing with early detection solutions across first-wave affiliates.
• Digital Marketing Center of Excellence: Led the design and launch of the Roche APAC Digital Marketing Framework (2022).
  OCE-D UAT Champion and 'The Lab' lead for Singapore; embedded digital tools into execution frameworks to drive data-driven customer engagement.

Product Launches & Lifecycle Management

Phesgo

• Led the PHESGO launch in Singapore through patient journey storytelling and segmented digital campaigns.
• Drove a 34% conversion within 6 months via Flexcare integration in 2 local hospitals.
• Initiated APAC virtual forums and capability-building playbooks.

Tecentriq

• Achieved over 90% private and 60% public uptake of IMpassion130 as a first-line treatment.
• Enabled cross-division (DIA and Pharma) patient experience program, and workflow alignment.
• Pioneered educational campaigns, including onco-patho webinars and public media.

Herceptin SC

• Achieved a 67% conversion in the public sector; reduced Bx erosion risk via homecare partnerships.
• Established the foundation for the PHESGO launch through stakeholder readiness.

Risdiplam – ID2P Project Lead

• Spearheaded the MVP design and launch of Integrated Delivery to Patients (ID2P) in Singapore, enabling 1-week delivery for SMA patients, using design thinking principles.

2016 Annual Top Sales Representative (PEH- Critical Care)
2016 Top Product Achiever Award (PEH- AI)
2018 Quarter 2 Top Sales Achiever