Huiting Li
Summary
Driven by a passion for the hospitality and tourism industry, demonstrated at Royal Caribbean International with a knack for innovative marketing strategies and exceptional communication. Excelled in executing large-scale trade events and maximizing ROI through meticulous budget management and market analysis. Showcases a blend of creative thinking and organizational prowess, significantly enhancing travel partner engagements.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Assistant Manager, Trade Marketing
Hong Kong Tourism Board
05.2024 - Current
- Support planning and execution of trade promotion to enrich visitors travel experiences and create business opportunities for regional trade partners
- Manage and maintain relationships with tourism industry stakeholders including trade partners, airlines, hotels travel agents and MICE organizers
- Implement trade programs, including tactical co-op, trade familiarization trips and other trade related events and activities
- Monitor results of programs and report their contribution to overall KPI Targets
- Manage Trade & MICE budgets and ensure efficient allocation and utilization of allocated budget to maximise ROI with full compliance in their administration
- Gather and analyze marketing intelligence of tourism industry and competition in region to make inform strategic decision and optimize marketing efforts
Senior Executive, Trade Marketing
Royal Caribbean International
05.2021 - 05.2024
- Manage overall trade marketing budgets, marketing programs, activities and events for internal Trade Sales Organization in APAC region
- Develop comprehensive multidimensional marketing campaigns to dive maximum demand and sales, while ensuring brand is represented appropriately through co-op marketing and partnerships
- Responsible for ensuring consistency of message and image in all marketing programs and capturing efficiencies and synergies in program execution across all sales area to drive demand and control costs. Ensure brand remains top brand of choice for travel agents through engagement campaigns, marketing assets and in-person special events
- Proactively works cross functionally in development and execution of marketing and promotion programs, including Sales and Marketing, Revenue Management, Shipboard Operations
- Lead project team to run Special Events such as Sales Conference, Ship Launches, Inaugural Sailings and Trade engagement events
Inside Sales Representative
Royal Caribbean International
04.2017 - 05.2021
- Contribute to business development efforts to grow APAC regional network through networking events
- Provide timely technical support and solution to trade partners when faced any challenge
- Conduct regular sales meeting with trade partners to strategize sales and marketing forward looking plans
- Organize and conduct ship inspection visits for trade partners with potential MICE/group business
- Facilitate onboarding process for new travel partners, from contracting to providing relevant product training.
- Oversee, monitor and track sales incentive programs and tactical funds for all APAC markets to ensure funds are timely used and in compliance with stipulated guidelines.
- Work with cross functional team on special projects, such as market competitive studies, themed cruises and overall workflow efficiency improvement.
Client Services Executive
Marina Bay Sands
12.2014 - 04.2017
- Built strong relationships with clients through timely communication and regular follow-ups.
- Event configuration and ticketing services for property’s attractions, entertainment, and lifestyle events.
- Liaise with internal departments, external vendors, and partners to ensure smooth delivery and execution of events.
- Work collaboratively with other teams to discuss and develop effective and creative marketing strategies to increase ticket sales and encourage cross departmental sales.
- Report, collate, analyze, and present data qualitatively and quantitatively to multiple stakeholders
Education
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas
Singapore 09.2012 - 09.2014
Skills
Passionate about Hospitality and Tourism Industry with good knowledge of the travel ecosystem and trend
Excellent communication skills with a innovative and creative mind
Highly organized and detail orientated when handling projects, budgets and reports
Experience in market strategy and tactical plan execution
Planning, managing and executing events of varied scales
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
Korean
Beginner (A1)
Timeline
Assistant Manager, Trade Marketing
Hong Kong Tourism Board
05.2024 - Current
Senior Executive, Trade Marketing
Royal Caribbean International
05.2021 - 05.2024
Inside Sales Representative
Royal Caribbean International
04.2017 - 05.2021
Client Services Executive
Marina Bay Sands
12.2014 - 04.2017
Bachelor of Science - Hospitality Administration And Management
University of Nevada, Las Vegas
09.2012 - 09.2014