Howard Francis

• Led Phase 2 of enterprise-wide product and agile transformation across 45 teams, implementing scalable frameworks for discovery, OKRs, roadmapping, delivery, and go-to-market strategy.
• Rolled out agile coaching and playbooks across key departments including Front Office, Investment Services, and Data Strategy.
• Developed change and stakeholder engagement plans involving senior leadership to drive alignment and adoption.
• Set up a Product Management Office to standardize governance, risk, and control processes.
• Oversaw product governance stream to enforce workflow standards and compliance.

Key Achievements:

• Boosted adoption of new ways of working from 20% to 75%; sustained 95% governance compliance.
• Onboarded 13 pilot teams (29%); on track to complete all 45 by FY25/26.
• Secured S$2.6M for transformation Phase 2; established compliance templates and controls.
• Maintained 95% quarterly compliance through contextualized training delivery.
• Presented transformation impact at June 2024 townhall; spurred additional team engagements.

• Led digital experience strategy for private banking (B2C) and intermediary (B2B) clients across key platforms.
• Developed go-to-market plans for new product launches; ensured smooth rollout to front office and clients.
• Drove mobile optimization by decentralizing web services in APAC and reducing API latency.

Key Achievements:

• Increased digital trade adoption by ~5% through B2C-to-B2B expansion of Digitrade.
• Improved operational efficiency by ~10% via streamlined processes and reduced man-hours.
• Reduced Mean Time to Failure by ~5% through enhanced infrastructure stability measures.

Reason for leaving:

• Contract role

• Led 5 product managers across 5 squads to scale platform delivery and instill a product-first mindset across APAC.
• Defined OKRs and roadmap for the Equinix Customer Portal; aligned with Customer Success, Product Marketing, and Engineering.
• Drove adoption of a subscription-based model using RBAC to scale across diverse enterprise user groups.
• Used Amplitude for funnel analysis to reduce drop-offs and improve conversion rates.
• Presented 2023 roadmap to global stakeholders at Singapore townhall with HQ leadership.

Achievements:

• +10% online adoption, +5% NPS, and +5% efficiency from journey enhancements.
• RBAC model improved adoption by 10%, NPS by 8%, and cut churn by 20%.

Reason for leaving:

• Rightsizing layoff.

• Led digital payments strategy, enabling real-time FX, remittance, and P2P payments via PayNow.
• Aligned with HQ in Malaysia to accelerate rollout of regional digital features for Singapore’s online and mobile banking channel.
• Partnered with HLAS to launch a digital insurance distribution platform; progressed from lead-gen MVP to full fledge integration.
• Built STP pipeline for auto-financing with dealer network, reusing CASA flows for cross-business efficiency.
• Overhauled corporate website as part of brand refresh; managed digital team to deliver business impact.

Achievements:

• Saved ~50% man-hours and cut loan booking time by 80% with STP pipeline.
• Boosted website sessions by 30% and returning users by 40% post-revamp.

• Led GCNA (Greater China & North Asia) digital Book of Work; managed 5 product owners across multiple squads.
• Prioritized initiatives based on ROI and regional needs; partnered with ITO teams to drive execution.
• Served as product lead for Group Digital Bank, Soft Token, and Push Notification rollouts across key markets.
• Acted as the voice of business stakeholders to ensure delivery aligned with strategic outcomes.

Achievements:

• Delivered USD $4.8M in digital investments, driving 14% increase in adoption and 10% digital sales uplift.
• Launched Soft Token and Push Notification products worth a combined USD $6.9M.
• Achieved 95% adoption of Soft Token and 60% for Push Notifications across GCNA markets.

• Led product development for mobile-only digital banks in China, India, and Indonesia.
• Collaborated with country teams to define journey flows, product offerings, and roadmap features.
• Delivered new capabilities for wealth management, in-app feedback, and marketing analytics.
• Spearheaded digital campaigns for onboarding, PFM, and conversational AI (Kasisto) to drive acquisition.

Achievements:

• Achieved ~35% feedback response rate per transaction, driving product improvements.
• Digital campaign reached 500K views, 46% completion, 11% CTR, and 0.34% share rate.