Hongling Yang
Singapore
Summary
Results-driven Data Scientist with over 8 years of experience delivering end-to-end data solutions and strategies for stakeholders in Sales Operation Department and Finance Department. Proven expertise in building and enhancing machine learning models and algorithms for various tasks, including classification, regression, and clustering. Proficient in extracting valuable business insights from data to address real-world challenges.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Data Scientist
Cisco Systems (USA) Pte Ltd
11.2019 - Current
- Project: Funnel Review and Pipeline Health
- Led the development and implementation of a comprehensive Funnel Review and Pipeline Health monitoring system.
- Implemented real-time alerts and action triggers to proactively identify bottlenecks and opportunities in the sales process, leading to more efficient sales operations.
- Project: Quarter Exit Prediction
- Designed and implemented a sophisticated Quarter Exit Prediction system to forecast product bookings of the current and next quarter.
- Addressed the challenge of bumpy conversion rates by applying outlier detection techniques and implementing polynomial regression to smooth the conversion rate trends.
- Project: Quarterly Scorecard
- Created a robust Quarterly Scorecard system to recognize and reward high-performing Account Managers.
- Project: Data Accuracy Validation Automation
- Implemented an automated process for validating data accuracy from diverse sources, including HANA and FINBI reports.
- Developed solutions for addressing data discrepancies, fostering a culture of data integrity and reliability.
Data Scientist
Creadits Co., Ltd.
08.2016 - 10.2019
- Built a recommendation system for optimizing designers' tasks assignment workflow and reducing working redundancy
- Coordinating cross-functional product team in model implementation
- Design new KPI (COR: creative optimize rate) in the market to optimize ads performance in real-time
- Perform statistical analysis to quantify the effects of AI models on various metrics using historical data and AB testing
- Conceptualized and develop dashboards using Data Studio and Tableau to integrate into platform.
Data Analyst
Ksubaka
05.2015 - 07.2016
- Improve the company's analysis platform and lead data analysis projects, including data extraction, data analytics, business case studies and campaign execution
- Perform clustering analysis and cohort analysis to identify walking path and purchase intension of consumers in the supermarket, and develop specialized campaign strategies to target them
- Design data visualization platform for internal / external use (account and operations teams / clients and partners).
Data Analyst Intern
Union Pay International SEA Co., Ltd.
08.2014 - 04.2015
- Discover customer purchase behaviors from cardholder spending data, apply customer segmentation using clustering analysis, and optimize campaign performance
- By extracting key features from churn customers, find insights to improve customer retention rate
- Perform ETL for company big data platform, support timely visibility of business information at the Management Level and Operational Level.
Software Support Team Leader
Soek Information System Co., Ltd.
02.2011 - 12.2013
- Lead support team in analyzing problem scenarios and design troubleshooting scripts & dashboards to monitor the systems
- Support other stakeholders on server maintaining and upgrades.
Education
M.S in Knowledge Engineering (Intelligent Systems) -
National University of Singapore (NUS)
Singapore, Unknown07.2015
B.S in Computer Science -
Nanjing University of Information Science & Technology
Nanjing, Unknown07.2011
Skills
- Data Science & Analytics: Extensive experience in the Data Science field with a track record of successfully implementing data-driven solutions
- Machine Learning: Demonstrated ability to develop and improve machine learning models, ensuring optimal performance and accuracy
- Programming Languages: Proficient in Python, R, SQL, and Splunk search language
- Visualization Tools: Skilled in using Tableau, Data Studio, and Splunk for creating compelling visualizations that facilitate data-driven decision-making
- Cross-functional Collaboration: Adept at collaborating with cross-functional teams, providing data-driven insights, and aligning data strategies with business objectives
- Strategic Thinker: Ability to deliver comprehensive data strategies that meet the specific needs of stakeholders in Sales Operations and Finance
Certification
- Udemy: Machine Learning A-Z: Hands-on Python & R in Data Science, 10/01/17
- Coursera Verified Certification: Getting and Cleaning Data, 03/01/15
- Information Technology Infrastructure Library (ITIL) Foundation V3, 07/01/13
Timeline
Senior Data Scientist
Cisco Systems (USA) Pte Ltd
11.2019 - Current
Data Scientist
Creadits Co., Ltd.
08.2016 - 10.2019
Data Analyst
Ksubaka
05.2015 - 07.2016
Data Analyst Intern
Union Pay International SEA Co., Ltd.
08.2014 - 04.2015
Software Support Team Leader
Soek Information System Co., Ltd.
02.2011 - 12.2013
M.S in Knowledge Engineering (Intelligent Systems) -
National University of Singapore (NUS)
B.S in Computer Science -
Nanjing University of Information Science & Technology
Similar Profiles
MD NURUL AMINMD NURUL AMIN
Manager, Customer Success - APAC at Cisco Systems (USA) Pte. Ltd. (Singapore)Manager, Customer Success - APAC at Cisco Systems (USA) Pte. Ltd. (Singapore)
Junnie KohJunnie Koh
Global Account Manager – Regional sales, APJC at CISCO SYSTEMS (USA) PTE LTDGlobal Account Manager – Regional sales, APJC at CISCO SYSTEMS (USA) PTE LTD
Aaron J. CorpuzAaron J. Corpuz
Facility Manager at Telekomunikasi Indonesia International Pte Ltd (Telin-3 Data Centre)Facility Manager at Telekomunikasi Indonesia International Pte Ltd (Telin-3 Data Centre)