Hogan Lee
Summary
I have truly unique and in depth experience of working in South Korean as a Marketing / Business Development expert. Korean business culture is both simple and complex. It's simple because Koreans are straightforward and honest but it's also complex because they do not trust or give credit easily. They also value trust and friendship much more. All marketing activities concerning Korea have to keep this in mind. I also possess the people skill to penetrated into this market and reap and expand success.
Overview
27
27
years of professional experience
1
1
Language
Work History
Director
Singapore Reading Plus
02.2017 - Current
- Established the program designed to help students improve communication skills (Reading & Writing) using English literature
- Trained and supervised instructors
- Oversaw overall marketing activities
- Oversaw overall finances and accounting
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
Logistics Specialist
USAF (United States Air Force)
03.2003 - 02.2007
- Managed inventory and distributions off Chemical Warfare Gear for all deploying personnel
- Managed Key parts to ensure timely air operations for all aircrafts in Tampa Air Force Base
- Maintained compliance with all relevant regulations and pilots ensuring timely acquisition key aircraft parts
Business Development Executive
Economist Intelligence Unit (EIU)
08.2001 - 08.2002
- In charge of South Korean market
- Built strong relationships with clients - universities, research institutes and media companies - addressing their unique needs and helping them achieve their goals.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
- Generated revenue growth by developing and executing targeted sales strategies to expand market share.
Business Development Manager
GMBR (IESC Korea Office)
02.1999 - 08.2001
- Headed the "Best of Korea" project, which was designed to identify capable small and midsize companies and help them to launch business in US with the help of industry experts registered with IESC USA.
- Made presentations to Small and Medium Business Administration before (to acquire contract) and after the project for 2 consecutive years.
- Best of Korea Project was reported directly to the President of South Korea by the minister of SMBA.
- Assisted several other consulting projects as a consultant.
Business Development Staff
LG Innotek (Previously Known As LG Precision)
03.1997 - 01.1999
- In charge of customers in France, Germany, and UK.
- Was responsible for all sales and marketing related activities.
- Participated in multiple trade shows for test and measurement instruments.
- Collaborated with the LG's Marketing Department to plan and execute marketing activities including trade shows, industry journals and designing product pamphlets.
- Worked closely with customers to check the inventories to identify which products are doing well or not so well. Regularly gathered customers' review of the products and transfer the info to the LG's R & D.
Education
BBA - Business Marketing
University of Hawaii
Honolulu Hawaii 04.2001 -
Skills
- Highly knowledgeable about the Korean business culture and protocols
- Equally fluent and proficient in both Korean and English Exceptionally versed in speaking and writing both languages Can provide top notch translation and interpretation services
- Received extensive training in Sales and Marketing from globally renowned corporations
- Received extensive training in formal writing from Unites States Air Force
- Well connected with the executive level personnel in travel industry
- A stellar communication skill
Timeline
Director
Singapore Reading Plus
02.2017 - Current
Logistics Specialist
USAF (United States Air Force)
03.2003 - 02.2007
Business Development Executive
Economist Intelligence Unit (EIU)
08.2001 - 08.2002
BBA - Business Marketing
University of Hawaii
04.2001 -
Business Development Manager
GMBR (IESC Korea Office)
02.1999 - 08.2001
Business Development Staff
LG Innotek (Previously Known As LG Precision)
03.1997 - 01.1999
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