HOANG Nhu Quynh Hoa
Ho Chi Minh City
Summary
About 17 years of experience in Marketing and PR-Communication, with a proven ability to enhance organizational reputation and drive growth across various industries. Expertise in leading teams and campaigns, measuring results in both traditional and digital media. Skilled in managing relationships with public stakeholders and media outlets to protect company interests.
As a top management position in marketing and communication management, I am to contribute to a developing company’s market leadership.
Overview
17
17
years of professional experience
Work History
Agency Communication & Event Senior Manager
Prudential Viet Nam Assurance Private Limited
10.2019 - Current
- Build creative PR & Communication plans and strategies for Agency Sales channel
- Enhance current online communication channels and apply new initiatives into PR, communication, trips and events in order to promote goodwill and favorable publicity
- Review all scheme materials and contents for a variety of internal communications channels; ensure internal communication messages are consistent
- Manage and report results of communication activities periodically
- Organize engaging activities for the company’s agents and customers on social media platforms to create favorable publicity
- Manage the salesforce and agents’ image together with their delivered messages, ensuring they put forward a positive view of the company
- Crisis management preparedness
- Advise company executives relating any risks on implementing public relation policies, programs and practices
- Support prompt and efficient communications to salesforce in crisis
- Be the leader of organizing and planning events and social functions
- Prepare budgets and ensuring adherence
- Represent the organization to ensure the events are completed smoothly and with favorable outcome
Marketing Director
Apax Franklin Academy Co., Ltd.
05.2017 - 09.2019
- Plan and organize integrated communication strategies and publicity campaigns for the company.
- Establish strong relationships with key local press to enhance communications exposure.
- Monitor media channels for positive and negative feedback regarding the academy.
- Controll issuance of news and press releases to maintain consistent messaging.
- Ensure all visual and written communications fostered positive publicity for the organization.
- Develop comprehensive communication and media strategies for APAX Franklin.
- Research public opinion to inform public relations and promotional campaigns.
- Coordinate seminars, competitions, and events to build goodwill and enhance visibility.
External Communication Manager
FrieslandCampina Viet Nam
02.2015 - 04.2017
- Ensure international brand consistency in local communication plans by collaborating with Global Communication Team.
- Monitor press coverage to maximize positive PR opportunities and mitigate negative stories.
- Manage public relations agency, aligning metrics and strategies for effective communication execution.
- Target opportunities for corporate reputation recognition, awards, and executive visibility.
- Plan and organize PR campaigns and communication strategies while overseeing overall budget management.
- Develop external communication strategies and CSR programs to enhance company image within local community.
- Issue news and press releases to ensure accurate delivery of company messages in media coverage.
- Collaborate with marketing teams to create compelling content for product launches across all channels.
Supervisor, Press Relations
AIA Vietnam Life Insurance Co., Ltd.
02.2014 - 01.2015
- Implement communications plans to enhance brand awareness and recognition of organization.
- Develop and execute PR strategies to stimulate product awareness and drive competitive consideration.
- Revamp communication strategies to promote product accomplishments across digital and marketing channels.
- Establish relationships with key media to secure corporate image and expand media coverage.
- Manage news and press releases to ensure consistent messaging across platforms.
- Arrange events and seminars to generate favorable publicity for the organization.
- Coordinate media crisis management efforts for CSR activities, ensuring effective communication across regions.
- Create compelling pitch stories to improve media profiles and support crisis recovery efforts.
Senior Journalist, Editor
Vietnam News (English Newspaper)
06.2008 - 01.2014
- Report news from events, conferences, and seminars while editing content for clarity.
- Conduct interviews to gather information for news stories.
- Demonstrate fluency in writing, speaking, listening, and reading English.
- Develope a robust media network with reporters, department heads, and chief editors.
- Communicate effectively with sources while organizing data logically.
- Translate documents between English and Vietnamese with precision.
- Report on microeconomic issues, corporate activities, and business industry developments.
- Establish strong relationships with foreign and local enterprises, agencies, and regulators.
Education
M.D. - Finance and Banking
University of Applied Sciences Northwestern Switzerland
Switzerland06-2012
Bachelor of Arts - English Department
HCM City University of Education
Vietnam06-2008
Skills
- Interpersonal skills
- Attention to detail
- Results-driven
- Organizational skills
- Problem analysis and resolution
- Multitasking ability
- Public relations management
- Project and event management
- Crisis management
- Team leadership
- Digital marketing strategy
Accomplishments
1/At Apax Franklin:
- Build awareness and managing crises for the Apax Franklin brand in the market as a pioneer in providing international high school diplomas for Vietnamese students who are perceived to come from a blended learning environment
2/At FrieslandCampina Vietnam Co.
- Successfully build up the Friso brand to become the leading trusted Vietnamese brand in the powdered milk segment
- Successfully support FrieslandCampina Vietnam in crisis management and handling of the Fristi milk crisis in April, and no news reportage on this crisis occurred
- Contribute to boosting Friso's revenue in e-commerce from 5 percent to 20 percent year-on-year
- Help the company build a strong relationship with the Department of Education and Training for running CSR activities, pushing up strong PR shares of voice.
3/At AIA Insurance Vietnam Co.
- Create pitch stories to build up good General Agency Director profiles in newspapers and magazines to get the company out of crisis
- Run PR programs to make an echo to support sales and recruitment in localities
Languages
Vietnamese
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Agency Communication & Event Senior Manager
Prudential Viet Nam Assurance Private Limited
10.2019 - Current
Marketing Director
Apax Franklin Academy Co., Ltd.
05.2017 - 09.2019
External Communication Manager
FrieslandCampina Viet Nam
02.2015 - 04.2017
Supervisor, Press Relations
AIA Vietnam Life Insurance Co., Ltd.
02.2014 - 01.2015
Senior Journalist, Editor
Vietnam News (English Newspaper)
06.2008 - 01.2014
M.D. - Finance and Banking
University of Applied Sciences Northwestern Switzerland
Bachelor of Arts - English Department
HCM City University of Education
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