Dynamic marketing leader with 12+ years of experience accelerating user growth, driving digital innovation, and leading high-performing performance marketing teams in global, high-growth tech and e-commerce environments. Deep expertise in digital/mobile growth strategy, MarTech automations (Salesforce, Braze), AI adoption, and orchestrating impactful, scalable campaigns across 50+ markets. Passionate about leveraging data-driven decision-making, fostering cultures of experimentation, and building ROI-driven marketing engines. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Hi, I’m
HITESH SINGH
Singapore
Summary
Overview
12
years of professional experience
Work History
BandLab Technologies
Head of Performance Marketing (Growth Marketing)
01.2022 - Current
Job overview
- Led a 12-member global marketing team, designing and executing digital & mobile growth strategy in 50+ countries, including SEA, USA, and EMEA.
- Architected and managed a multi-million dollar performance marketing budget, optimizing paid search, paid social, and app install campaigns to deliver 100M+ mobile installs at industry-leading retention (28%) and average CPI of $0.19.
- Spearheaded MarTech automation, including end-to-end implementation and ownership of platforms such as our internal influencer tool, Amplitude and Braze, enabling personalized omnichannel user journeys and streamlined campaign workflows.
- Piloted adoption of Generative AI (ChatGPT, custom LLMs) and no-code automation to improve creative testing, reporting, and campaign processes, delivering measurable efficiency and productivity gains.
- Reimagined media attribution, deploying advanced incrementality and data modeling, and continuously optimised marketing operations for sustainable unit economics.
- Acted as central change agent, collaborating closely with Product and Engineering to build growth solutions and influence business stakeholders.
Web Consulting Agency
Marketing Director
01.2017 - 01.2022
Job overview
- Oversaw business development, sales, and project delivery across multiple countries and 100+ global clients.
- Consulted and collaborated with C-Level executives across multiple industries to design new web platforms, improve social media advertising / ecommerce conversations, and train executives on new digital initiatives & growth strategy.
- Lead a team of highly trained digital marketing and skilled consultants across EMEA, SEA & US.
- Listed as a preferred provider by the government agency for business, Enterprise Ireland, for Digital Transformation, Consulting & Web Technologies.
- Under leadership, the agency grew to a 6-figure ARR agency with a key focus on Performance Marketing, Web Technologies and App Product marketing.
Therapie Clinic & Optilase Clinic
Marketing Lead
01.2016 - 01.2017
Job overview
- Initiated and managed Europe’s most renowned brand of luxury aesthetic/beauty clinics across Ireland, UK and India with a multi-million advertising budget.
- Managed a team of more than 10 associates, 8 branch managers and customer service. Formulated go-to-market strategies and launched overseas brick & mortar stores from 12 to 30 branches in India, Spain & UK.
- Attained and dominated the top 3 organic spots on Google in Ireland and the UK from outside the top 100 for over 2 years among highly competitive keyword spaces through a defined SEO strategy.
- Expanded luxury FMCG and CPG brands across Europe.
My WallSt APP (Rubicon App)
Growth Marketing Manager
01.2015 - 01.2016
Job overview
- Served as a growth hacker focusing on user acquisition growth in the US for the financial investing app “My Wall Street” achieving more than 5x the target in 3 months.
- Created a complete go-to-market strategy, including a paid strategy for a young startup app in the most expensive app category – Finance and achieved 100,000 downloads in 3 months.
- Worked directly with Founders, COO and CMO to achieve the target 6 months ahead of schedule.
Bank Of Ireland
Digital Marketing Executive (Consulting)
01.2014 - 01.2015
Job overview
- Won coveted college placement at the Bank of Ireland from UCD.
- Launched two customer-facing websites for the bank to achieve an 8% increase in business banking revenue.
- Focused on digital strategy for the Bank’s Credit Card and Mortgage business.
Education
Kellogg’s School of Management, Northwestern UniversityIllinois, USA
Chief Digital Officer from Digital Strategy & AI Growth Marketing
12.2023
University Overview
Smurfit Business School University College DublinDublin, Ireland
MSc from Digital Marketing
01.2014
University Overview
Bangalore University, Alliance Business SchoolBangalore, India
BBM from Business Management and IT
01.2012
University Overview
Skills
- Salesforce Marketing Cloud
- Braze
- Google Ads
- Meta (Facebook/Instagram) Ads
- TikTok Ads
- YouTube
- SnapChat
- App Store Optimization
- Generative AI (ChatGPT, No-Code AI)
- Advanced Data Analytics
- Martech Integrations
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Multitasking Abilities
- Critical thinking
- Active listening
- Decision-making
- Verbal communication
Accomplishments
Accomplishments
App of the Year finalist 2025
LANGUAGES
English (native)
Hindi (fluent)
Punjabi (fluent)
Timeline
Head of Performance Marketing (Growth Marketing)
BandLab Technologies
01.2022 - Current
Marketing Director
Web Consulting Agency
01.2017 - 01.2022
Marketing Lead
Therapie Clinic & Optilase Clinic
01.2016 - 01.2017
Growth Marketing Manager
My WallSt APP (Rubicon App)
01.2015 - 01.2016
Digital Marketing Executive (Consulting)
Bank Of Ireland
01.2014 - 01.2015
Smurfit Business School University College Dublin
MSc from Digital Marketing
Bangalore University, Alliance Business School
BBM from Business Management and IT
Kellogg’s School of Management, Northwestern University
Chief Digital Officer from Digital Strategy & AI Growth Marketing
AWARDS & RECOGNITION
AWARDS & RECOGNITION
Best Ecommerce Consulting, Irish Enterprise Awards (2020, 2021), Top 30 European Digital Performance Agency (2020)ADDITIONAL EXPERIENCE
ADDITIONAL EXPERIENCE
2011 - 2014: Additional marketing experience in India and Ireland for various consumer brands and the hospitality industry. Details can be provided upon request.