Summary
Overview
Work History
Education
Skills
Software
Timeline
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HIRA KHAN

Social Media Marketing Manager
Karachi

Summary

Experienced Social Media Marketing Manager with a dynamic and results-driven approach. Demonstrated success in developing and executing comprehensive social media strategies across multiple platforms. Proven track record of effectively driving brand awareness, engagement, and conversion through strategic content creation and community management. Adept at leveraging various tools and analytics to optimize campaign performance and deliver measurable results.

Overview

5
5
years of professional experience
1
1
Language

Work History

Social Media Marketing Manager

Craftech Digital Pvt. Ltd
01.2023 - 02.2024
  • Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
  • Produced high-quality social content, ensuring alignment with brand voice and messaging.
  • Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives.
  • Attended company events to capture behind-the-scenes content for social media channels.
  • Coordinated training and mentoring for team members, maintaining skilled and well-performing group.

Social Media & Brand Manager

Flow Digital Pvt Ltd
01.2021 - 12.2022
  • Developing and executing social media campaigns across multiple platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube
  • Conducted research on the target audience, identifying the most effective social media channels, and creating content that resonates with the audience
  • Managing social media accounts, including posting content, responding to comments, and monitoring social media conversations
  • Analyzing social media data to track campaign performance and identify trends and insights to inform future strategies
  • Responsible for engaging with the company's followers and building a strong online community
  • Developing relationships with influencers and brand advocates to promote the company's products or services
  • Managing social media advertising campaigns, including budgeting, targeting, and tracking performance metrics
  • Worked collaboratively with internal teams such as marketing, creative, and customer service.

Admissions Representative

Iqra University
03.2019 - 12.2020
  • Increased admissions by optimizing communication strategies with potential students via email and social media.
  • Responded to inquiries from prospective students and parents, improving overall satisfaction with the admissions process.
  • Boosted conversion rates by consistently following up with prospective students through phone calls, emails, and personalized communications.
  • Enhanced communication within the admissions office by creating regular reports detailing recruitment efforts, trends, and projections to share with colleagues and management.
  • Streamlined the admissions process for applicants by efficiently managing application materials and accurately entering data into the system.
  • Maximized enrollment working closely with management to boost conversion rates of prospective students

Senior Executive & Community Manager

Digitonic Labs
03.2020 - 12.2020
  • Researches and analyses social media trends to improve social media presence and campaign efficacy
  • Provide engaging text, image, and video content for all social media and professional accounts
  • Coordinate with marketing, PR, and communication teams.

Education

Bachelors in Media Science, Advertising -

Iqra University

Skills

Project Management

Software

Photoshop

Illustrator

Trello

Oracle Softsol

MS Office

Timeline

Social Media Marketing Manager

Craftech Digital Pvt. Ltd
01.2023 - 02.2024

Social Media & Brand Manager

Flow Digital Pvt Ltd
01.2021 - 12.2022

Senior Executive & Community Manager

Digitonic Labs
03.2020 - 12.2020

Admissions Representative

Iqra University
03.2019 - 12.2020

Bachelors in Media Science, Advertising -

Iqra University

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HIRA KHANSocial Media Marketing Manager