Himanshu Dhekane

Core Responsibilities:

o Paid Media Management:
➢ Develop & lead the execution of paid media strategy across Search, Display & Paid Social channels.
➢ Continuously optimize campaigns for performance, identify growth opportunities, and drive expansion.

o Data-Driven Insights:
➢ Utilize web traffic analysis tools like Google Analytics to gain audience insights.
➢ Research and analyze industry trends and developments in paid media marketing to inform strategic decision-making.

o Team Leadership:
➢ Implement best practices and processes to continually improve team efficiency.
➢ Provide training, management, and mentorship to develop the team's capabilities.

• Serve as a key POC on brief delivery responses & work with GroupM Agency in developing strategies/responses
• Oversee end-to-end project management of campaign brief & delivery
• Responsible for all campaign tracking & reconciliation requirements including KPI delivery
• Share regular updates with Agencies on campaign performance
• Deliver holistic campaign reports/insights working with respective buying teams
• Identify new product opportunities that will enhance clients' digital front.

• Driving strategy & operative management of paid media channels like Search, GDN, Paid Social & Programmatic
• Continually evaluate & improve the effectiveness of campaigns & identify new opportunities for growth & expansion
• Web traffic analysis using digital tool like Google Analytics
• Research & analyze industry changes/developments in paid media marketing
• Develop practices & process thereby constantly improving efficiencies
• Train, Manage & Mentor the team.

• Execute all Search marketing tactics including Campaign creation, Keyword research, Ad copy creation, Campaign performance tracking, reporting
• Analyze & Optimize campaigns from variety of perspectives including keywords/ad copy CTR, conversion rates & ROI
• Managing external vendors for Re-marketing & Affiliates
• Negotiating on the payment terms, beneficial for the company & all required efforts to start the campaign
• Creating Offers & Promos, Coupon codes using internal tech tools
• Review accounts/campaigns & prepare reports with thoughtful analysis & recommendations.

• Managing clients Google Adwords, Yahoo & MSN Ad center accounts and optimizing them
• Monitor competition & industry trends
• Test All latest SEM features.

• Keyword research, Creating Ad Copies
• Communicating with clients on performance reports.

• Started as a fresher in Digital Marketing
• Responsibilities were Keyword Research & Reporting.