HIMA BINDU
Summary
Dynamic Senior Director of Project Management at Dentsu, adept at driving business transformation and optimizing digital marketing strategies. Proven expertise in stakeholder relations and team management, with a focus on achieving client conversion goals. Skilled in analytics and policy development, delivering impactful results that enhance campaign performance and client satisfaction.
Overview
17
17
years of professional experience
Work History
Senior Director Project Management
Dentsu
02.2023 - Current
- Plan campaign strategies based on client conversion goals, target audience, geographies, and networks
- Provide technical and industry-specific subject matter expertise for clients in the digital space (web development, paid advertising, social media strategy, analytics etc.)
- Conduct digital audits, by way of stakeholder interviews, media effectiveness analysis, customer engagement & attribution analysis for consulting project
- Build models for optimum measurement techniques, attribution methodologies & digital advocacy
- Develop a comprehensive understanding of the client’s business challenges and objectives to proactively map existing features and associated business benefits to address their needs
- To drive and oversee the delivery of the business transformation projects to ensure that the objectives are clearly achieved
- Establishes and maintains effective governance and decision making for the delivery of projects; defines clear roles, responsibilities, and accountabilities, that align with programme and/or organizational practice and requirements defined and achieved within the agreed time, cost and quality constraints.
- Set up a Digital stack with appropriate external touchpoints and internal flow of data across the client’s marketing strategies
Director - Client Strategy
Happy Markerter Pvt Ltd
06.2016 - 02.2023
- Conduct digital audits, by way of stakeholder interviews, media effectiveness analysis, customer engagement & attribution analysis for consulting project
- Build models for optimum measurement techniques, attribution methodologies & digital advocacy
- Develop a comprehensive understanding of the client’s business challenges and objectives to proactively map existing features and associated business benefits to address their needs
- Set up a Digital stack with appropriate external touch-points and internal flow of data across the client’s marketing strategies
- Suggest proven technologies and frameworks for client’s digital transformation needs
- Plan campaign strategies based on client conversion goals, target audience, geographies and networks
- Develop impactful and engaging social media campaigns around gamification and other trending concepts
- Provide technical and industry-specific subject matter expertise for clients in the digital space (web development, paid advertising, social media strategy, analytics etc.)
- Coach clients on business strategy to help them grow their business and establish, lead, and advance client partnerships at the highest level
Assistant Project Manger - Ad Operations
Accenture India Pvt Ltd
08.2014 - 05.2016
- Managed the day to day operations for 2 teams of 20+ campaign managers (located globally) and 15 quality specialists
- Established a clearly defined QM system while standardizing and globalizing quality across all locations
- Proactively managed & drove continuous quality & process improvements projects
- Resolved escalated customer issues by providing immediate resolution with long term impact through RCAs
- Collaborated globally (HYD, DUB, TOK) to standardize SLA's & operations
- Improved and supported the operational systems, processes and policies for smooth running of the business, while ensuring that process exceeds defined SLA’s
- Owned creation of SOPs, business reviews & defined operational workflow (3x3) with SLA benchmarking
- Actively coached and mentored the teams through regular 1 on 1s to understand their capabilities & interest areas and in turn identified L&D, training programs to enhance their skills
- Recruited and trained (KT) individuals as and when the process grew or there was an additional requirement and ensured a smooth transition to operations
- Worked on employee retention programs/plans based on current attrition analysis, which resulted in reduced attrition
- Lead automation projects that resulted in reduced FTEs per project
Campaign Manager
HCL Technologies India Pvt Ltd
10.2013 - 08.2014
- Collaborated with the ad agencies, advertisers and internal stakeholders to plan online ad campaigns and flawlessly execute these campaigns, end-to-end
- Discussed and finalized creative/ad concepts based on client's requirement
- Built Rich Media (mainly YouTube Homepage ads), billboards, display, video, mobile and SEM related ads
- Developed/Modified media plans based on analysis of current & past campaign reports to ensure full budget spend
- Facilitated launch, smooth run, monitoring and optimizing of the ad campaigns
- Assisted in creation and implementation of custom advertising solutions
- Compiles & analysed campaign reports, analyze inventory utilization and manage ad networks/platforms to ensure most profitable use of unsold inventory
- Presented a pre and post campaign analysis to internal and external stakeholders
- Facilitated creative and XFP level debugging/optimization (3rd party/site served)
- Developed presentations, plans and recommendations for clients on an ongoing basis
- Analysed inventory utilization and manage ad networks/platforms to ensure most profitable use of unsold inventory
- Educated advertisers and agencies on Google Display and YouTube best practices, policies, technical specs etc
- Developed and streamlined processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed
- Collaborated with our process lead to ensure standardization across the process and ensure targets are met
- Liaised with project management and development teams to establish proper technical and functional spec documentation
- Drove automation within the team to build a dashboard that captured region wise campaign details, points of failure & escalations, which in turn enabled the development of best practices and operational efficiencies
- Trained and assisted team members in ramping up during the inbound transition phase
Randstad India Pvt Ltd
Ads Integrity Analyst
06.2013 - 10.2013
- Managed campaigns end to end to ensure client goals are met
- Educated and assist advertisers in making use of Facebook's advertising solutions
- Enforced policy compliance w.r.t every advertiser, to ensure no explicit content is advertised on Facebook
- Drove the review of advertising accounts and all relevant ads to investigate fraud & policy compliance
- Facilitated machine learning through rule based models
- Assisted in gathering and analyzing feedback on Facebook ads, ,by region, to improve future ad products and advertiser satisfaction
- Worked cross functionally across sales, marketing and product teams to achieve desired results in terms of existing and future ad quality
System Engineer
IBM India Pvt Ltd
07.2008 - 12.2010
- Service Delivery& Client Management
• Facilitated Solution and Resource planning by evaluating various feasible opportunities and
possible problem areas to provide solutions best suited to the client’s needs & requirements
• Implemented the solutions agreed upon, while ensuring high quality of deliverables
• Analyzed various processes to identify and eliminate problem areas in order to ensure faster and
smoother service delivery
- Quality & Security Compliance
• Performed quality analysis checks to ensure 100% compliance to functionality and security
• Ensured zero security breaches throughout my tenure as a security focal for the team
- Incident & Change Management
• Implemented change procedures to adapt to changing technology as and when necessary
• Handled various incidents over a period of hours at short notice to ensure smooth functioning on
client side
- Training & Presentation
• Trained team members on latest technologies and imparted on-job training to various new joiners
• Presented all relevant proposals and outcomes to the top management at regular intervals
• Documented new standards, processes, procedures etc to facilitate future reference
Education
MBA - Marketing Management
SP Jain School of Global Management
Singapore03-2012
Engineering - Bachelors in Electronics&Communication Engineerig
Jawaharlal Nehru Technological University
Hyderabad - India05-2008
Skills
- Digital Marketing
- Team management
- Collaborative leadership
- Policy development
- Key performance indicators
- Reporting expertise
- Stakeholder relations
- Administrative oversight
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Bilingual or Proficient (C2)
Tamil
Elementary (A2)
Timeline
Senior Director Project Management
Dentsu
02.2023 - Current
Director - Client Strategy
Happy Markerter Pvt Ltd
06.2016 - 02.2023
Assistant Project Manger - Ad Operations
Accenture India Pvt Ltd
08.2014 - 05.2016
Campaign Manager
HCL Technologies India Pvt Ltd
10.2013 - 08.2014
Randstad India Pvt Ltd
Ads Integrity Analyst
06.2013 - 10.2013
System Engineer
IBM India Pvt Ltd
07.2008 - 12.2010
MBA - Marketing Management
SP Jain School of Global Management
Engineering - Bachelors in Electronics&Communication Engineerig
Jawaharlal Nehru Technological University
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