HILARY HO
Marketing Manager
Summary
Goal-oriented Communications Specialist with a deep passion for stakeholder management, storytelling and communication. Experienced in building and nurturing strong client relationships through the crafting and execution of strategies that resonate with target audiences. A lifelong learner and early adopter of modern tools and industry trends, dedicated to delivering creative solutions that drive client satisfaction and business growth.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
Carrie K.
06.2023 - Current
- Led the marketing team in delivering high-quality campaigns within budget, effectively boosting brand awareness and generating leads.
- Managed the marketing budget and P&L, executing targeted strategies and sales plans to achieve business goals.
- Developed comprehensive brand messaging, materials, and promotional strategies to drive effective product commercialisation.
- Allocated funds strategically across impactful initiatives to maximise ROI and meet business objectives.
- Collaborated cross-functionally to ensure consistent branding and messaging across all communication channels.
- Built SOPs for the new CRM system, leveraging AI and automation for client nurturing.
- Utilised market trends and audience data to craft targeted product marketing strategies that resonated with customers.
- Segmented markets and optimised targeting and positioning for each product line to drive sales and market penetration.
- Conducted competitor analysis to maintain a competitive edge and anticipate industry trends.
- Enhanced the company’s reputation through strategic PR initiatives and positive media coverage.
- Increased online presence by managing social media accounts to maximise audience engagement and brand loyalty.
- Coordinated the development of high-quality creative assets aligned with marketing objectives to support campaigns.
- Optimised email campaigns to increase open rates, click-throughs, and overall customer engagement.
- Secured influencer partnerships to expand brand exposure in target markets.
- Obtained valuable press coverage through proactive media outreach and strong relationships with media outlets.
- Ensured adherence to marketing objectives and brand guidelines by creating detailed briefs for internal designers.
- Streamlined marketing processes to improve project management and resource allocation efficiency.
- Mentored junior team members, fostering their skill development and professional growth within the marketing department.
KOL/TALENT MANAGER
Zelos Watches
01.2018 - 01.2024
- Source, engage, and negotiate with external media (influencers/talents)
- Planned, created, published and shared new content (including original text, images, video, and images) to build meaningful customer/player connections
- Collaborated with product and marketing departments to develop social media campaigns
- Managed Creative Teams for the execution of Promotional Images and Videos
EDITOR AND COMMUNITY COORDINATOR
NewCampus
5 2022 - 5 2023
- Built and maintained strong customer relationships with key Southeast Asian leaders resulting in a 90% customer satisfaction rate
- Curated, executed and hosted leadership Roundtables and Podcasts
- Assigned stories, led content development meetings and reviewed completed stories to guide the execution of concepts and tone
- Managed a team of 3 writers to deliver consistent, accurate, and engaging content
- Developed and executed out-of-the-box initiatives to source and engage clients
- Identified upsell opportunities based on customer needs and pain points
- Provided product education and presented consumption reports to customers through business reviews
- Managed the end-to-end process of creating editorial content and curating community events to nurture leads through the buying stage.
SOCIAL MEDIA SPECIALIST
XD Entertainment
10.2021 - 05.2022
- Developed, implemented and managed the social media strategy for Sausage Man on Facebook, Instagram, Twitter, Discord, and TikTok
- Planned, created, published and shared new content (including original text, images, video, and images) to build meaningful customer/player connections
- Collaborated with product and marketing departments to develop social media campaigns
- Managed Creative Teams for the execution of Promotional Images and Videos.
FACEBOOK ACCOUNT SPECIALIST
TDCX
10.2018 - 10.2021
- Managed and executed outbound campaigns to source and nurture advocates of SMBs (Small and Medium Businesses) in Australia, New Zealand, Philippines, India and Singapore Markets
- Analyzed the advertising database of SMB advertisers to determine marketing/business strategies
- Established and maintained close relationships with up to 300 business owners and marketing agencies
- Developed a pipeline of advocate testimonials and wrote case studies for community building and offline events
- Trained Account Specialists for similar roles in the Japanese, Indonesian, Indian and Filipino markets
- Developed APAC's Boost Leaders Network Writing Style Guide
- Pioneered APAC'S Boost with Facebook Leaders Network program (formerly known as Community Advocacy Program) with Facebook (META).
SOCIAL MEDIA SPECIALIST (CONTENT WRITER)
Cherry Credits
02.2016 - 09.2018
- Managed social media and web content for Dragon Nest EU and SEA
- Wrote targeted content for consumers from various websites to social media platforms
- Collaborated with product and marketing departments to develop social media campaigns
- Conceptualized websites and managed project workflows between creative and marketing teams
- Additional Roles: Video storyboarding, script-writing, event management, hosting and directing.
Education
Diploma in Quantity Surveying - Quantity Surveying
Executive College, Malaysia
Sarawak 01.2010 - 04.2014
Skills
- Leadership Team Management
- Customer Acquisition
- Accounts Management
- Communications Specialist
- Community Coordination
- Social Media Marketing
- Digital Marketing
- Editorial
Languages
English
Bahasa Melayu
Hokkien
Timeline
Marketing Manager
Carrie K.
06.2023 - Current
SOCIAL MEDIA SPECIALIST
XD Entertainment
10.2021 - 05.2022
FACEBOOK ACCOUNT SPECIALIST
TDCX
10.2018 - 10.2021
KOL/TALENT MANAGER
Zelos Watches
01.2018 - 01.2024
SOCIAL MEDIA SPECIALIST (CONTENT WRITER)
Cherry Credits
02.2016 - 09.2018
Diploma in Quantity Surveying - Quantity Surveying
Executive College, Malaysia
01.2010 - 04.2014
EDITOR AND COMMUNITY COORDINATOR
NewCampus
5 2022 - 5 2023
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