Hida Khalid

Strategic Oversight, Market Penetration Expansion and New Market Penetration

• Direct strategy of Meetings, Incentives, Conferences, and Exhibitions (MICE) with global partners to Hilton Worldwide Sales (HWS) teams, focusing on expanding Hilton's market presence in the APAC region.
• Forge and enhance strategic partnerships and alliances with key global and regional partners, maximizing opportunities across five major markets: Southeast Asia, India, Japan/Korea, Australasia, and Greater China.
• Implement strategic objectives across APAC, coordinating efforts through HWS teams dedicated to managing targeted client relationships across multiple markets.
• Facilitate monthly internal meetings and participate in quarterly clients' performance reviews, enhancing customer satisfaction through cohesive team efforts.

Client Relationship and Engagement Management

• Elevate strong relationships with clients, partners, and stakeholders, ensuring Hilton is included in all business requests through engagement and high-level involvement in global meetings and trade shows.
• Enhance brand marketing through clients' high-profile events such as Partner's events, APAC Townhall and Senior Leadership Meeting, which significantly increased demand generation by 65% year to date.
• Utilize client and partner feedback to refine strategies and operations continually, aligning with company's goals.

** Recipient of 2025 and 2024 Sales Excellence Badge

Strategic Sales Leadership

• Developed and implemented comprehensive sales strategies for Singapore and secondary markets (Thailand, Malaysia, Indonesia, Philippines).
• Managed transient business programs and spearheaded experiential programs for Groups, Meetings & Events (GM&E) clients during major international trade shows, doubling ROI post-events through strategic showcase of Hilton properties.
• Successfully negotiated and secured a global contract with a leading multi-level marketing company, projected to contribute $6M annually, increasing revenue and enhancing global positioning in the MICE segment.

Operational Excellence and Team Leadership

• Directed high-touch engagement programs for top-tier corporate accounts, including monthly updates, quarterly performance reviews, and Executive engagements which enhanced client satisfaction and retention.
• Leveraged insights from Hilton's robust analytics, partner data, and industry interactions to adapt strategies effectively, capturing new business opportunities and staying ahead of market trends.

• Managed a diverse portfolio of 15 key global accounts and 80 regional accounts, including corporate business travel programs, luxury programs and Group Meetings & Events (GM&E) business, focusing predominantly on high-revenue accounts.
• Exceeded the total portfolio target of $21 million in 2021, achieving remarkable growth prior to transitioning to the Director of Sales role; this exceptional performance earned the Hilton's Centre of Excellence award in 2021.
• Targeted and acquired new accounts beneficial to the enterprise, contributing to business development.
• Implemented Hilton's standard operating procedures by classifying accounts based on tiers and priority levels, tailoring strategies, and resources according to the specific needs and potential of each segment.
• Leveraged a strong sales foundation and best practices, correlating diligent account activation with successful outcomes.

** Achieved a 450% revenue increase from the Corning account, generating $1.2 million per quarter, demonstrating significant revenue growth through innovative client engagement.

• Collaborated with the Commercial Director to set annual and quarterly sales strategies for corporate, consortia, leisure, and MICE segments, tailoring tactics for peak and low demand seasons.
• Maintained and elevated client relationships across markets, ensuring personalized service and high satisfaction.
• Drove innovative sales strategies that utilized Conrad Centennial Singapore's proximity to key sports and entertainment venues, tapping new revenue streams.
• Spearheaded specialized teams to capture business from sports and entertainment sectors, successfully securing contracts with major international entities.
• Led sales and operations teams to ensure seamless service delivery, aligning sales strategies with operational capabilities and client expectations.

** Secured a lucrative multi-year contract for the Women's Tennis Association, significantly boosting event-driven revenue and enhancing the hotel's prestige.

• Spearheaded the creation and implementation of a strategic sales plan focused on revenue growth within corporate segment, focusing on new business, and enhancing the hotels' market position and financial strength.
• Directed and enhanced the performance of a 20-member sales team through effective mentoring, goal setting, and provision of developmental opportunities, resulting in improved team efficiency and sales outcomes.
• Cultivated relationships with elite corporate clients and bespoke meeting planners, significantly boosting client retention rates and satisfaction through tailored service solutions.
• Developed and executed innovative sales initiatives targeting under exploited market segments, notably securing diplomatic business which included dignitaries and delegations from multiple international embassies.
• Delivered comprehensive sales reports to senior management, detailing progress, identifying challenges, and providing insight-driven recommendations for future action.

** Awarded Leader of the Quarter in 2013.

• Led the strategic development and execution of sales initiatives targeting high-net-worth individuals, corporate clients, and event planners within the luxury market segment, enhancing profitability and revenue growth.
• Cultivated enduring relationships with key agencies with high-net-worth individuals and C-suite executives, resulting in high client retention rates and exceptional levels of customer satisfaction. Lead for American Express Fine Hotels + Resorts and Centurion programs.
• Collaborated closely with marketing, operations, and finance departments to ensure that sales strategies were well-aligned with the hotel's overall business objectives and operational capacities.
• Oversaw the development and management of the sales budget, optimizing resource allocation and return.
• Provided sales reports to senior management, detailing achievements and challenges, and strategic adjustments.

** Secured a significant contract for the Presidential Suite with a VIP from China, demonstrating effective penetration of the C-suite focused market and boosting the hotel's luxury accommodation revenue.

• Dedicated team for business development.
• Spearheaded development of new and unmanaged accounts, resulting in significantly increased market share and brand recognition.

• Invited to join pre-opening team for luxurious St Regis Hotel.
• Supported pre‑opening sales strategy to position St. Regis as a leading ultra‑luxury destination by building early market awareness and activating key luxury accounts across corporate, consortia and leisure segments to establish a strong revenue pipeline
• Cultivated relationships with high‑value clients, luxury travel advisors, and event planners, delivering personalized engagement aligned with the St. Regis brand promise
• Represented the hotel through curated sales calls, roadshows, and industry events in APAC, articulating the brand's heritage, bespoke service philosophy, and Butler‑led experience
  
  ** Secured and onboarded key private banking accounts, including Barclays Private Banking and Standard Chartered Private Bank prior to hotel's opening

• Account management specializing in pharmaceutical/healthcare industry.

** Awarded Sales Person of Year in 2026