Summary
Overview
Work History
Education
Skills
Timeline
Generic

Henny Sitanggang

Product Marketing Manager
Citraland Cibubur

Summary

A dynamic and results-driven Product Manager with more than 15 years' experiences in the hospital and health care industries. Proficient in medical devices, product management, and healthcare sales and marketing. Proven track record in enhancing product performance and driving business growth. A strong communicator with a Bachelor's degree in Nursing Science from Sriwijaya University.

Overview

17
17
years of professional experience
2007
2007
years of post-secondary education
2
2
Languages

Work History

Senior Product _ Upper Speciality

Karl Storz Endoscopy
04.2024 - Current
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
  • Conducted regular performance reviews of channel partners to identify areas of improvement and growth potential.

Product Manager - VBD, Enterics & Oncology

ABBOTT
05.2023 - 12.2023
  • Implement a marketing and sales strategy for one or more product group in order to meet established sales or market share targets.
  • Developed Go-To-Market strategy that includes market research, oversee product development, relaunch products, campaigns management, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities for the product.
  • Established strong relationships with key industry stakeholders, enhancing brand visibility and customer loyalty.

Product Manager, Thermoregulation, Respiratory Care & Hospital Consumable

Draeger
10.2020 - 05.2023
  • Developed and maintained relationships with key opinion leaders in the Thermoregulation, Respiratory Care & Hospital Consumable care field, enhancing product credibility and adoption.
  • Coordinated with sales and marketing teams to develop and implement effective marketing strategies, increasing brand visibility.
  • Managed the product lifecycle from conception to phase-out, ensuring continuous improvement and alignment with market needs.
  • Conducted training sessions for sales and clinical staff, increasing product knowledge and sales effectiveness.
  • Monitoring funnel and provide support to optimize the execution.
  • Drives product launch including working with marketing communications team and other product management team members.
  • Provide the country update of respected products for global and regional team.

Product Manager Thermoregulation - ASEAN

Draeger
07.2019 - 10.2020
  • Managing thermoregulation portfolio for ASEAN market strategically driving significant profitable growth through innovative product stewardship and market expansion initiatives.
  • Pricing strategy that enhanced competitiveness and market share.
  • Managing the product life cycle, product roadmap and product launches.
  • Providing support for product teams across ASEAN.

Product Manager

IdsMED
05.2016 - 07.2019
  • Oversaw product management for leading brands such as Atom, Vygon, Natus, JW Medical, Forus, and GE (MIC), including strategy development and market positioning to enhance product visibility and differentiation.
  • Led marketing initiatives, working closely with design and editorial teams on marketing materials, and coordinated with sales teams to boost brand awareness and foster relationships with key opinion leaders (KOLs) across multiple branches.
  • Conducted regular business reviews with principals, presenting detailed monthly, quarterly, or annual analyses, and developed effective pricing strategies to optimize market competitiveness.
  • Managed customer relationships to deeply understand market needs, and efficiently handled product complaints in collaboration with principals to ensure swift resolution and customer satisfaction.

Senior Product Specialist

IdsMED
01.2014 - 04.2016
  • Spearheaded comprehensive training programs for sales teams, enhancing their expertise and effectiveness in promoting Smith Medical, Vygon, and Teleflex brands.
  • Managed a portfolio of three key brands, Smith Medical, Vygon, and Teleflex, demonstrating a deep understanding of each brand's unique value proposition and market positioning.
  • Actively pursued ongoing professional development to stay at the forefront of neonatal care product lines, ensuring expert-level knowledge and cutting-edge industry insights.
  • Cultivated extensive knowledge of competitors, strategically leveraging this intelligence to outperform them in the assigned territory and drive market leadership.
  • Fostered and nurtured long-term relationships with key opinion leaders (KOLs), and maintained close collaboration with territory, regional, and strategic managers for optimal support and strategic account planning.

Clinical Specialist Medical Surgical & Diabetes Care

BD - Becton Dickinson
10.2009 - 01.2014
  • Acted as a key advocate for hospital solutions, seamlessly working with BD Diabetes Care sales teams to drive growth and market share expansion through effective sales and project planning, and by building robust, sustainable relationships with customers and key opinion leaders.
  • Led educational initiatives and product training for customers and sales partners, delivering in-depth knowledge on diabetes care products and medical surgical lines, while adeptly addressing potential queries from various non-clinical teams.
  • Excelled in delivering influential presentations to diverse audiences, including conference attendees, clinicians, and administrators, effectively promoting brand products and outshining competitors through compelling narratives and demonstrations.
  • Championed post-sales support, including conducting workshops and training for healthcare professionals, particularly focusing on IV access and team formation in hospitals, and closely monitored sales achievements in collaboration with channel partners to ensure consistent success and knowledge expansion.

Nurse Practitioner

Mitra Keluaga Hospital
02.2008 - 10.2009
  • Delivered high-quality care to neonatal patients, contributing to an improvement in patient well-being.
  • Initiated a staff training program on neonatal care techniques, enhancing overall team competency.
  • Coordinated care plans with multidisciplinary teams to ensure comprehensive patient care.
  • Implemented new protocols for neonatal emergencies, improving response time and patient outcomes.

Education

Bachelor of Science - Nursing Science

University of Sriwijaya
Indonesia
2007

Skills

  • BUSINESS DEVELOPMENT

  • STRATEGIC MARKETING

  • PRODUCT MANAGEMENT

  • GO-TO-MARKET STRATEGY

  • BUSINESS-TO-BUSINESS (B2B)

  • BUSINESS PLANNING

  • SALES MANAGEMENT

  • NEGOTIATION

  • COMMUNICATION

  • COLLABORATION

  • CRITICAL THINKING

Timeline

Senior Product _ Upper Speciality

Karl Storz Endoscopy
04.2024 - Current

Product Manager - VBD, Enterics & Oncology

ABBOTT
05.2023 - 12.2023

Product Manager, Thermoregulation, Respiratory Care & Hospital Consumable

Draeger
10.2020 - 05.2023

Product Manager Thermoregulation - ASEAN

Draeger
07.2019 - 10.2020

Product Manager

IdsMED
05.2016 - 07.2019

Senior Product Specialist

IdsMED
01.2014 - 04.2016

Clinical Specialist Medical Surgical & Diabetes Care

BD - Becton Dickinson
10.2009 - 01.2014

Nurse Practitioner

Mitra Keluaga Hospital
02.2008 - 10.2009

Bachelor of Science - Nursing Science

University of Sriwijaya

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Henny SitanggangProduct Marketing Manager