Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Personal Information
Skillsandlanguages
Certification
Languages
Timeline
Generic
Heidi Cheng

Heidi Cheng

Summary

Bringing 20 years of diverse industry experience and a strong skill set in interpersonal communication, I effectively navigate challenging situations with ease.

As a self-motivated team player, I excel in multitasking and working independently while maintaining excellent relationships with internal and external stakeholders. Thriving under pressure is second nature to me, making me a valuable asset to any organization.


Experienced with event planning, team leadership, and logistics management, bringing creativity and attention to detail to every projects.

Utilizes organizational skills and attention to detail to ensure every aspect of event runs smoothly.

Track record of successful event execution to satisfaction, demonstrating adaptability and problem-solving abilities.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Personal Assistant & Office Administration Support

BEUMER Group Singapore Pte Ltd
01.2019 - Current
  • Provided secretarial & administrative support to CEO & Directors and administrative support to the office employees.
  • Entrusted to handle confidential and sensitive situations in professional matter.
  • Improved time management of the executive through effective prioritization and organization of tasks.
  • Aided executive in personal tasks such as scheduling meetings and appointments or running errands when needed.
  • Monitors travel arrangements to ensure compliance with the policies.
  • Increased efficiency with organization of travel itineraries, ensuring seamless business trips for employees such as flight and accommodation bookings, approvals for travel, visas applications, APEC Card applications with different nationalities and unused flight tickets tracking to ensure all unused tickets are accounted for.
  • Submitted and followed-up on expense claims and reports for overseas business trips/ travels ensuring company policy is complied with.
  • Streamlined communication, acted as primary point of contact between executives and internal/external stakeholders.


  • Kept detailed track of household and maintenance inventory and schedules.
  • Facilitated smooth office operations by managing supplies inventory and overseeing maintenance requests.
  • Facilitated smoother daily operations by promptly addressing and resolving administrative issues.
  • Reduced operational costs, negotiated with vendors to secure competitive rates for office supplies.


  • Coordinated events and functions for large group (200 pax) with attention to detail ensuring successful execution.
  • Boosted team morale, organized team-building activities that fostered positive work environment.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.


  • Provided research assistance on various projects, leading to informed decisions based on accurate information.


  • Attended to the building Management for office and building matters
  • A main contact person to liaise with internal departments, external stakeholders, ensuring smooth and effective communication
  • A main contact person to various external vendors
  • Managed office relocation, renovations, ensure both old and new offices well maintained and have a safe working environment.


  • Improved organizational culture, initiated wellness program that promoted work-life balance.
  • Contributed to a positive work environment through professional demeanor and strong interpersonal skills.


Marketing Coordinator

Exyte Asia- Pacific Holding Ltd (Formally M+W Group)
10.2018 - 12.2018
  • Providing administrative support to the Marketing & Communications Team for the company rebranding project.
  • Sourcing and coordinating with vendors for rebranding corporate premiums items including office stationery & corporate gifts for both clients & employees as well as for conference & customer events
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Negotiated with vendors and service providers, securing cost-effective solutions for marketing materials and services.
  • Streamlined event planning processes, ensuring successful product launches and promotional events.
  • Coordinated with design and media teams to develop high-quality creative assets.

Administrator

Healthcare Asia Pte Ltd
05.2018 - 09.2018
  • Provide in administrative support to the sales and operations Manager.
  • Perform in & out sales data entry, generate invoices to clients.
  • Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
  • Provided exceptional customer service to both internal and external stakeholders through prompt response times and thorough issue resolution efforts.
  • Established an organized filing system that streamlined document retrieval and reduced misplaced files.
  • Optimized supply chain logistics for office supplies, avoiding stockouts and excess inventory.

Sales Representative (Part Time)

Martlewood Pte Ltd
01.2016 - 01.2018
  • Assist in selling the furniture to walk-in end-users in showroom
  • Provide and consult to end-user on the specific customization products
  • Manage the Facebook page by replying customers on all the enquiries

Admin Executive

Amcor Singapore Private Ltd
03.2013 - 01.2018
  • Provided secretarial & administrative support to three Vice-Presidents (VPs) & two Directors in the Management Team.
  • Managed end-to-end overseas business travel itineraries for VP's and directors such as of flight bookings, business visa applications, accommodation and ground transfers arrangements.
  • Managed calendar and scheduling meetings and appointments.
  • Submitted and followed-up on expense claims and reports for overseas business trips/ travels ensuring company policy is complied with.
  • Managed office travel system for 80 employees such as travel bookings, approvals for travel, visas applications, APEC Card applications for employees with different nationalities and unused tickets tracking to ensure that all unused tickets are accounted for.
  • Managed hotel bookings: - Manage hotel booking for co-workers who are in Singapore for business trips.
  • Negotiate with hotels for better corporate rates which resulted in cost savings.
  • Track corporate account membership points and redemption to ensure that all the benefits can be shared to the employees.
  • Problem solved technical related issue relating to laptops/ mobile phones/ telepresence/ projector.


  • Managed special projects as assigned; delivered results within established deadlines while meeting objectives.
  • Arrange and manage events/meetings/ workshops coordination: - Yearly Regional Leadership Conference with about 100 attendees
  • In house workshops/ meetings with global attendees
  • Booking of venue, meeting rooms, logistics, lunch arrangements, and other necessary materials/ tools


  • Screened calls/ queries in accordance with the company's guidelines (i.e: Answering calls promptly, professionally and courteously).


  • Managed office supplies such as pantry orders, office equipment and stationery.
  • Negotiated with new vendors for office supplies when required to ensure cost competitiveness.
  • Managed office maintenance team such as the cleaners to ensure that the office is in a clean state.
  • Attended to walk-ins, courier arrangements and mailings.

Business Assistant

The United Agencies Pte Ltd (Carpets & Furnishings)
10.2009 - 02.2013
  • Perform customer order induction into order management system
  • Preparation of Proforma Invoice & shipping documentation and liaise closely with logistics department to ensure order fulfilment is completed within customer's required date
  • Preparations of Purchase Order in direct shipment and liaise closely with suppliers & overseas customers
  • Assist in overseeing daily operational function and provide 1st tier assistance in solving issues that arise
  • Perform reports generation function for weekly sales meeting purposes
  • Responsible for after sales follow up to ensure customer satisfaction level is met
  • Ensure payment collected promptly within company's policies and agreed term
  • Assist in handling customer's feedback/complaint

Sales Representative

Indesign Media Asia Pacific
01.2012 - 01.2013
  • Expanded customer base through cold calling, networking, and relationship building. Assist in finding customer (Interior designers or furnishing company) to advertise and promote their products in the Magazines
  • Assist in selling and promoting Interior Designs Magazines
  • Promoting on the web link for end-users
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Enhanced customer satisfaction by providing comprehensive product demonstrations.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Set and achieved company defined sales goals.

Sales Representative

Goodrich Global Pte Ltd
05.2007 - 09.2009
  • Overseeing daily operational function in showroom and provide 1st tier assistance to customer enquiries.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Perform order induction into Order Management system upon firmed order is received.
  • Preparation for purchasing & shipping documentation and liaise closely with logistics department to ensure order fulfillments to be completed within customer's required date.
  • Responsible for after sales follow up to ensure customer satisfaction level is met.
  • Ensure payment collected promptly within company's policies and agreed term.
  • Perform reports generation function for monthly sales meeting purposes.
  • Assist in handling customer's feedback/complaint.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.

Education

Professional Development Studies

Aventis Learning Group
Singapore
06-2022

Diploma -

Mode Academy
Malaysia
01-2007

SPM -

01.2000

Skills

  • Microsoft office proficiency
  • Time management
  • Multitasking and organization
  • Strong communication skills
  • Creative thinking capacity
  • Strong problem solver
  • Detail-oriented mindset
  • Dedicated team player

  • Exceptional organization
  • Commitment to quality and service
  • Administrative support
  • Professional and mature
  • Advanced interpersonal skills
  • Event planning
  • Travel coordination

Accomplishments

  • Launched more than 180 pax high-profile parties and events.

Personal Information

Nationality: Singaporean

Skillsandlanguages

Advanced Knowledge of Microsoft Office (Excel, Word, Power Point and Outlook), Lotus Notes, English (Proficient), Mandarin (Fluent), Bahasa Malaysia (Fluent), Local dialect (Cantonese), English (Proficient), Chinese (Fluent), Bahasa Malaysia (Fluent)

Certification

  • First Aid Certification
  • POWER Essential Skills For Super Secretaries And Power Administrators [Aventis Learning Group] [2022 June]

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)

Timeline

Personal Assistant & Office Administration Support

BEUMER Group Singapore Pte Ltd
01.2019 - Current

Marketing Coordinator

Exyte Asia- Pacific Holding Ltd (Formally M+W Group)
10.2018 - 12.2018

Administrator

Healthcare Asia Pte Ltd
05.2018 - 09.2018

Sales Representative (Part Time)

Martlewood Pte Ltd
01.2016 - 01.2018

Admin Executive

Amcor Singapore Private Ltd
03.2013 - 01.2018

Sales Representative

Indesign Media Asia Pacific
01.2012 - 01.2013

Business Assistant

The United Agencies Pte Ltd (Carpets & Furnishings)
10.2009 - 02.2013

Sales Representative

Goodrich Global Pte Ltd
05.2007 - 09.2009

SPM -

Professional Development Studies

Aventis Learning Group

Diploma -

Mode Academy
Heidi Cheng