Volunteer with the Japan Creative Centre
Heather Chua
Communications Specialist
Singapore
Summary
Performance-driven, dependable, and all-rounded communications professional with extensive experience in end-to-end implementation of strategic communications initiatives across 18 markets in APAC region, special project management and results-focused interactions across organization. Strategic in implementing and monitoring progress of key milestones and actions plans across the region. Knowledgeable about business operations and functions. Well-organized, proactive and adaptable to changing markets.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Assistant Vice President
Corporate Communications, MUFG Bank
03.2014 - Current
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive communications support for senior leadership and APAC business.
- Digital communications lead for APAC. Planned content, managed timelines, and led end-to-end production content development and production across all APAC external digital channels.
- Branding - APAC Centre of Excellence for brand governance; Contributed to budget planning and initiatives for communications, planning and coordination branding initiatives in APAC.
- Media - supported regional PR manager in media release distribution and media engagement; communicated with business teams to assist with initiatives and publicity recommendations.
- Internal comms - end-to-end management of APAC regional newsletter including content management, production, and publication; maintained regional staff microsite and business requests and requirements for local microsites; supported logistical and technical setup for regional town halls
- CSR - Advise and coordinate with CSR liaisons in APAC to organise staff volunteer activities; manage regional budget allocated for staff volunteer activities including annual global volunteer month; drive internal and external awareness around our CSR initiatives in the region.
Senior Consultant
Weber Shandwick
06.2010 - 03.2013
- Specialized in financial, investor and corporate relations including financial reporting, IPO launches, and general corporate publicity efforts for clients in sectors that include real estate, agriculture, semiconductor, and financial services.
Regional PR Associate
Kelly Services Asia Pacific
07.2009 - 05.2010
- Collaborated closely with team members to support external communication and PR efforts.
Associate
Strategem Consultants
08.2006 - 05.2009
- Provided corporate, investor and financial relations PR support through media campaigns and media and investor engagement for clients in semiconductor, lifestyle, education, and video games distribution.
Education
BBA - Business Management, Finance and Corporate Communications
Singapore Management University
Singapore 08.2002 - 05.2006
Skills
Budgeting
Business Administration
Consulting
Corporate Presentations and Public Speaking
Decision Making & Judgment
Effective Relationship Building
Internal / External Communications
Project Management
Quick to Learn and Adapt in New Environments
Reporting, Meeting Minutes, Records Management
Social Perceptiveness
Strategic Initiatives / Strategic Plan Implementation
Additional Information
- Creator and Producer of the MUFG APAC Insights Podcast
- End-to-end developer of dedicated APAC web pages on the bank's global website with no budget and resources
- Co-creator of external communications guidelines for APAC
Interests
Member of the Singapore Games Association (SGGA)
Timeline
Assistant Vice President
Corporate Communications, MUFG Bank
03.2014 - Current
Senior Consultant
Weber Shandwick
06.2010 - 03.2013
Regional PR Associate
Kelly Services Asia Pacific
07.2009 - 05.2010
Associate
Strategem Consultants
08.2006 - 05.2009
BBA - Business Management, Finance and Corporate Communications
Singapore Management University
08.2002 - 05.2006