Hazelle H.L Lim
Head of Training and Operations in Beauty Industry
Summary
Obtain a position within the Aesthetics & Beauty Industry to optimize my management skills and apply expertise in quality assurance, skills and product development, and training
Overview
21
21
years of professional experience
8
8
years of post-secondary education
Work History
Head,Training & Operations, Business Development
Mumsme/ Mumsrelle
05.2023 - Current
- Supported the marketing team in organizing and executing Baby Baby Fair events to drive brand visibility and acquire new clients.
- Collaborated with the marketing staff to effectively cross-sell complementary products, increasing average transaction value.
- Conducted training sessions for cross-brand roadshow staff, equipping them with sales techniques to boost performance and conversion rates.
- Trained outlet sales staff on upselling strategies, enhancing their ability to recommend value-added services and products.
- Identified and secured a prime retail location for launching the company’s first outlet in Singapore specializing in slimming and facial services.
- Researched, sourced, and procured suitable beauty equipment and safe, effective cabin products aligned with the brand’s service quality standards.
- Developed the outlet's service offerings and structured pricing protocols to attract and retain clients while maintaining profitability.
- Partnered with the marketing team to conceptualize and roll out promotional campaigns for treatment packages.
- Led the end-to-end recruitment process including interviewing, selecting, and onboarding qualified therapists.
- Delivered comprehensive training to therapists on treatment techniques, theoretical knowledge, and customer service excellence in line with company standards.
- Managed outlet operations including stock control, inventory ordering, and equipment maintenance.
- Scheduled and oversaw therapist duty rosters to ensure optimal manpower coverage.
- Accurately calculated monthly salaries, commissions, and overtime for therapists in compliance with HR policies.
Regional Beauty Operations & Training Lead
TST Tin Secret Singapore/Malaysia
08.2022 - 05.2023
- Provided product training and upselling guidance to regional agents to improve product knowledge and drive sales growth.
- Organized and executed brand campaigns and roadshow events across Malaysia, Vietnam, Indonesia, and Singapore, supporting brand awareness and regional sales objectives.
- Planned and led beauty events with the sales team to increase customer engagement and boost product visibility.
- Trained and guided new staff in Singapore on operational workflows, including administrative tasks and marketing execution.
- Developed and designed training course materials for beauty, skincare, and cosmetic products tailored to diverse learning needs.
- Delivered both online and offline training sessions, ensuring consistent brand messaging and education across platforms.
- Hosted live-streamed training events on social media platforms, increasing product visibility and engagement with target audiences.
- Produced and presented tutorial videos and short-form training content to support continuous learning and product application.
- Facilitated offline workshops and exclusive luncheons to enhance client knowledge and foster deeper brand connections.
- Conducted personalized skin consultations and diagnostics to recommend appropriate skincare solutions, reinforcing product value.
- Acted as a point of contact for the sales team and clients to resolve product-related and skin condition queries.
Snr Beauty Education Trainer & Course Coordinat
Sophia International Beauty School
07.2020 - 07.2022
- Deliver SkillsFuture-accredited courses in beauty facial services, body slimming, nail services, and service excellence, aligning with national training standards.
- Facilitate international diploma programs such as ITEC Beauty Therapy, Body Treatments, and related theoretical and practical modules.
- Emphasize soft skills development, customer service etiquette, and service excellence principles to enhance learner readiness for the beauty industry.
- Design and develop comprehensive training materials tailored to industry needs and learner proficiency levels.
- Conduct practical and theoretical assessments to evaluate trainees’ skills competency and knowledge retention.
- Support monthly course campaigns and promotional activities to boost enrollment and public engagement.
- Plan and organize course schedules for selected programs, ensuring smooth operations and optimal learning experiences.
Sales & Training Manager
A Wellness Group (Dr HAACH, HAACH, NATRAHEA)
01.2018 - 07.2020
- Conduct training sessions for staff on newly launched beauty and hair products, including detailed protocols for operating beauty treatment equipment.
- Collaborate with suppliers and manufacturers to negotiate cost-effective purchases of beauty products and equipment.
- Develop and deliver training programs that emphasize soft skills, customer service excellence, and in-depth product knowledge to enhance team performance.
- Ensure staff maintain high standards of customer service, technical skills, and product expertise across all outlets.
- Create professional training materials for new product launches and beauty services to support continuous learning.
- Guide and mentor new recruits to ensure alignment with brand standards and operational expectations.
- Support outlet trainers to maintain consistency in treatment protocol execution and service quality.
- Oversee the successful rollout of new treatments, products, and equipment through structured staff training and operational readiness.
- Source and purchase new, high-quality products and advanced equipment to enhance service offerings.
- Monitor and maintain outlet cleanliness, hygiene, and professional front-line presentation at all times.
- Manage customer data and sales leads, supporting marketing efforts and client retention strategies.
- Handle daily outlet operations including stock control, order processing, and sales performance.
- Coordinate doctors’ working schedules across all outlets to ensure seamless medical service availability.
- Liaise with suppliers to arrange medical and treatment-specific training for doctors and support staff.
- Innovate and launch new treatments every 3–6 months to drive sales growth, customer interest, and upselling opportunities.
Sales & Education Manager (B2B)
MT Metatron Singapore Pte Ltd
05.2014 - 08.2017
- Introduce and sell beauty products, equipment, and treatment programs to beauty salon owners and doctors, driving B2B business development and product adoption.
- Conduct comprehensive training for external salon and clinic staff on product details and equipment treatment protocols, ensuring proper implementation.
- Provide ongoing training and guidance to new in-house recruits to align them with company standards and enhance their skill set.
- Achieve and exceed top-line sales targets for the sales team through strategic planning, motivation, and performance tracking.
- Manage sales data, CRM leads, and sales pipeline to ensure timely follow-up and conversion.
- Deliver exceptional after-sales support to maintain strong customer relationships and maximize client satisfaction.
- Provide B2B clients with product training and sales knowledge, ensuring their staff is equipped to sell effectively and provide quality service.
- Organize and run beauty fairs with the team in Singapore and Malaysia to promote brand awareness and drive sales.
- Travel regularly to Japan and Malaysia for supplier meetings, training updates, and strategic discussions.
- Conduct monthly client visits to nurture relationships, ensure customer satisfaction, and discuss ongoing business opportunities.
Senior Customer Service Executive/Senior Sales Consultant
Euro Group Pte Ltd (Beauty One International)
08.2009 - 05.2014
- Successfully achieved top-line sales targets across diverse outlets.
- Demonstrated proficiency in Facial, Body, and Hair Aesthetics.
- Provided support to outlet customer service personnel in achieving their individual targets.
- Managed data and sales leads efficiently.
- Devised monthly sales commissions challenges.
- Conducted training sessions for new customer service consultants on outlet treatment knowledge and sales techniques.
- Assisted and trained junior customer service staff in tele-sales techniques.
- Conducted consultations and analyses for clients with skin concerns.
- Offered advice and explained various options to address clients' skin concerns.
- Administered facial treatment services for clients.
- Successfully upsold treatment services and products.
- Conducted training sessions for new consultants on treatment protocols and sales techniques.
- Contributed to the design of outlet presentation slides.
Sales Manager
Propnex Realty Pte Ltd
03.2008 - 05.2009
- Engaged in property sales, specializing in Showflat projects, Landed and Condo Sales, with a sub-specialty in the Rental market.
- Coordinating marketing campaigns for new launches.
Senior Customer Service Executive
The DRX Group
10.2006 - 03.2008
- Established service protocols for Clinic Spa front desk customer service.
- Provided customer service support for Medical Aesthetic Clinic and Medical Spa, including retail and stock management.
- Planned therapist schedules and coordinated telemarketing activities.
Senior Customer Service Consultant
Euro Group Pte Ltd (Beauty One International)
06.2004 - 09.2006
- Collaborated with the Branch Manager to maintain high service standards for the outlet's customer service.
- Conducted training sessions for junior staff in telemarketing skills and outlet operations, achieving over 120% of tele-sales targets.
- Ensured the smooth operation of the front desk.
- Offered logistics and operation support to sales staff, including arranging and rostering staff working schedules.
Education
Graduate Diploma - Applied Positive Psychology
The School Of Positive Psychology
01.2021 - 01.2022
Level 3 Diploma - Holistic Massage
International Therapy Examination Council
Certificate - Basic Counselling Skills
The School Of Positive Psychology
Certified SPARK Resilience Workplace Trainer - undefined
The School Of Positive Psychology
Advanced Certificate - Training and Assessment
Institute For Adult Learning
01.2017 - 01.2018
Specialist Diploma - Service Leadership
Training Vision Institute
01.2016 - 01.2017
Advanced Diploma - Service Management
Training Vision Institute
01.2015 - 01.2016
CIBTAC Aesthetic Diploma - undefined
Top to Toe
01.2007 - 01.2008
Diploma - Business Marketing
Brookes University
01.2006 - 01.2007
Certified Beauty Industry Trainer - undefined
Sophia International Beauty School
07.2020 - 07.2022
Skills
- Proficient in developing impactful beauty training programs
- Stay abreast of industry trends and innovations
- Strong leadership and team motivation skills
Personal Information
- Date of Birth: 11/03/78
- Nationality: Singaporean
Timeline
Head,Training & Operations, Business Development
Mumsme/ Mumsrelle
05.2023 - Current
Regional Beauty Operations & Training Lead
TST Tin Secret Singapore/Malaysia
08.2022 - 05.2023
Graduate Diploma - Applied Positive Psychology
The School Of Positive Psychology
01.2021 - 01.2022
Snr Beauty Education Trainer & Course Coordinat
Sophia International Beauty School
07.2020 - 07.2022
Certified Beauty Industry Trainer - undefined
Sophia International Beauty School
07.2020 - 07.2022
Sales & Training Manager
A Wellness Group (Dr HAACH, HAACH, NATRAHEA)
01.2018 - 07.2020
Advanced Certificate - Training and Assessment
Institute For Adult Learning
01.2017 - 01.2018
Specialist Diploma - Service Leadership
Training Vision Institute
01.2016 - 01.2017
Advanced Diploma - Service Management
Training Vision Institute
01.2015 - 01.2016
Sales & Education Manager (B2B)
MT Metatron Singapore Pte Ltd
05.2014 - 08.2017
Senior Customer Service Executive/Senior Sales Consultant
Euro Group Pte Ltd (Beauty One International)
08.2009 - 05.2014
Sales Manager
Propnex Realty Pte Ltd
03.2008 - 05.2009
CIBTAC Aesthetic Diploma - undefined
Top to Toe
01.2007 - 01.2008
Senior Customer Service Executive
The DRX Group
10.2006 - 03.2008
Diploma - Business Marketing
Brookes University
01.2006 - 01.2007
Senior Customer Service Consultant
Euro Group Pte Ltd (Beauty One International)
06.2004 - 09.2006
Level 3 Diploma - Holistic Massage
International Therapy Examination Council
Certificate - Basic Counselling Skills
The School Of Positive Psychology
Certified SPARK Resilience Workplace Trainer - undefined
The School Of Positive Psychology
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