Hazel Ming
Account Manager
Summary
Summary of Work Experience
In the past two years as a Marketing Manager, I have developed a strong foundation in customer relationship management, strategic marketing, and team leadership. These skills, combined with my ability to analyze market trends and manage budgets effectively, have contributed significantly to the growth and success of the business. My experience in working with diverse teams and driving targeted campaigns makes me well-prepared to transition into the role of Bank Client Manager, where I can leverage my expertise in customer service and relationship-building to drive business growth in the banking industry.
Overview
2
2
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Marketing Manager
ZHENGYUE
10.2022 - Current
- Restaurant Marketing Manager
ZHENGYUR, CHINA SHENZHEN
10, 2022 – Present
Key Responsibilities:
• Marketing Strategy Development: Developed and implemented comprehensive marketing strategies to drive brand awareness and customer engagement, leading to a 20% increase in foot traffic and sales.
• Customer Relationship Management: Built and maintained strong relationships with customers, increasing customer retention by 15% through loyalty programs and targeted communication.
• Digital Marketing: Managed online presence through social media, email campaigns, and online advertising, improving customer outreach and engagement by 30%.
• Promotional Campaigns: Designed and executed seasonal promotions and events that boosted customer participation and drove sales during peak and off-peak seasons.
• Market Research & Analysis: Conducted customer surveys, analyzed market trends, and competitor activities to identify opportunities for growth and refine marketing strategies.
• Budget Management: Oversaw marketing budget of $50,000, ensuring effective allocation of resources to maximize ROI on campaigns.
• Team Leadership: Led and trained a team of 5 marketing professionals, fostering collaboration to achieve business objectives and ensure seamless execution of campaigns.
Key Achievements:
• Increased brand awareness by 25% through digital marketing and targeted promotions.
• Boosted customer retention by 15% by introducing personalized marketing efforts and customer loyalty programs.
• Managed marketing budget of $50,000 and achieved an 80% increase in ROI from advertising spend.
Education
Diploma in Management Studies
Singapore Institute of Management
Singapore, Singapore 07.2021 - 09.2022
Skills
Client Relationship Management
Sales & Marketing Strategy
Customer Service Excellence
Financial Planning & Budgeting
Business Communication
Team Leadership & Staff Training
Data-Driven Decision Making
Timeline
Marketing Manager
ZHENGYUE
10.2022 - Current
Diploma in Management Studies
Singapore Institute of Management
07.2021 - 09.2022
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