Harleen Kaur
Media & Marketing
Singapore
Summary
Passionate, Proactive & Consultative Media & Marketing professional with over 17 years work experience in APAC. Along with deep expertise in media verticals (Digital & Traditional), demonstrated strong abilities in mentoring and motivating teams. As a leader, believe in being a team player & collaborative. An avid volunteer at various charitable organizations in Singapore with the view to make social impact
Overview
14
14
years of professional experience
8
8
years of post-secondary education
Work History
Regional Client Lead
Ptarmigan Media (Part of Omnicom Media Group)
05.2024 - Current
- APAC lead for key clients -HSBC & Pictet Group. Responsible for driving growth, retaining & training talent, maintaining client satisfaction scores (TRR scores)
- Optimized resource allocation by effectively prioritizing tasks based on urgency, importance, and value-addition potential.
- Streamlined internal processes for improved efficiency, resulting in faster response times for client deliverables
- Established clear lines of communication between departments involved in delivering services to clients ensuring all parties were updated regularly about project developments.
Group Director-APAC
IPG Mediabrands
11.2021 - 04.2024
- Senior client lead across key accounts/clients that contribute 70% of the business for the agency group
- Manage teams across APAC markets with a focus on Japan, Australia, India and SEA
- Extensive experience working with global and local teams to ensure campaign roll outs are consistent and productive
- Responsible for driving operational excellence for clients by setting clear process and protocols
- Experience in managing multiple internal senior level relationships to define projects, execute within timelines with proven ability to deliver projects on time and to budget
- Manage a team of over 15 employees and drive staff engagement to increase operational quality
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Organize team events and championed the need to have mental health day within the organization to enhance overall well being of team members
Business Director
Ptarmigan Media Asia
01.2013 - 11.2021
- Part of the senior management team to build client portfolio in Singapore and South East Asia
- Lead all digital and non digital media & communication initiatives across clients from financial services & telco sector
- Strong expertise in B2B marketing including account based marketing, lead generation tactics and content marketing
- Restructured staffing & workflow, manged to retain teams during Pandemic (Covid-19) period when there was industry wide retrenchment.
- Created performance appraisals systems that accounted for both professional and personal goals
Client Services Director
Kinetic Worldwide Media
01.2011 - 08.2013
- Integrating OOH media solutions with key external stakeholders communication channels for amplifying the overall marketing plan
- Key clients/external stakeholders included HSBC, Accenture & Barclays worth 20mn USD in net billings
- Collaborated with 3rd party media vendors to A/B test various OOH media platforms along with integrating technology platforms to roll out programmatic OOH solutions
- Built strong research prodcuct for the agency that aided in monetizing the proposition which resulted in an uplift of 20% in APAC revenue stream
- Created strong relationships with a network of publishers and media owners that provided more than 30%
- Proactive approach in scouting & participating in industry events for building strong business pipeline and generating leads
Education
Bachelor of Arts - Economics
Delhi University
04.1995 - 03.1999
Masters - Mass Communication
Post Graduate Program in Communications
India 04.1999 - 04.2001
Graduate Diploma - Psychotherapy And Counselling
The School of Positive Psychology (TSPP)
Singapore 09.2022 - Current
Skills
Digital Marketing
B2B2C Marketing
Team Management
Matrix Structure Organisation
Timeline
Regional Client Lead
Ptarmigan Media (Part of Omnicom Media Group)
05.2024 - Current
Graduate Diploma - Psychotherapy And Counselling
The School of Positive Psychology (TSPP)
09.2022 - Current
Group Director-APAC
IPG Mediabrands
11.2021 - 04.2024
Business Director
Ptarmigan Media Asia
01.2013 - 11.2021
Client Services Director
Kinetic Worldwide Media
01.2011 - 08.2013
Masters - Mass Communication
Post Graduate Program in Communications
04.1999 - 04.2001
Bachelor of Arts - Economics
Delhi University
04.1995 - 03.1999
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