HAREN SUBRA

Product : Demolition Robots

Led the establishment of Brokk India Pvt Ltd to strengthen market presence and enhance after-sales service capabilities in India. Concurrently managed responsibilities as an Area Sales Manager for SEA.

• Oversaw daily operations, ensuring efficient workflow and adherence to established protocols across departments.
• Develop and execute a robust business strategy to broaden the customer base and strengthen the company’s footprint in India. Stay attuned to emerging markets, industry trends, and competitor activity. Guide the alignment of sales, service teams, and marketing communications to support profitable growth and strategic objectives.
• Lead by example in setting goals, coaching, and monitoring the performance of sales teams, technical staff, resellers, and partners across the region. Oversee daily operations while delegating effectively to maximize team efficiency and accountability.
• Managed budgeting and financial forecasting, optimizing resource allocation to support growth initiatives.
• Led cross-functional teams in executing projects that improved service delivery and customer satisfaction metrics.
• Established key performance indicators to assess operational effectiveness, driving continuous improvement efforts throughout the organization.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Recruit, train, and mentor local colleagues, ensuring seamless continuity for Brokk India Pvt Ltd.

Product : Demolition Robots

Recruited to provide business development leadership in SEA, to develop and implement market strategies for existing & new market segments. Sourcing and development of new channel partners in new market segments.

• Cultivate deep market intelligence and a thorough grasp of customer operations, challenges, and long-term objectives to proactively deliver value-centric solutions consistently introducing innovative perspectives to each engagement.
• Lead the preparation of comprehensive technical and commercial proposals in close coordination with product teams based in Sweden, incorporating detailed CAPEX evaluations and optimized robot configurations to meet client-specific needs.
• Initiate and nurture early, strategic engagements with key industry stakeholder, including project owners, consultants, project team and sub-contractors to secure immediate business and shape a strong future opportunity pipeline.
• Build and maintain trust-based partnerships with new and existing channel partners, serving as a reliable advisor and integral contributor to their success.
• Contribute meaningfully to the development and implementation of sales strategies that align with both regional and global priorities, driving business growth and market share expansion.
• Facilitate seamless cooperation across product, engineering, and regional/global sales teams to ensure unified execution and exceptional customer experiences.
• Serve as the SEA subregion’s sales lead and internal advocate, championing customer needs and aligning business priorities across functions.
• Coordinated promotional events and product launches, collaborating with marketing teams to expand brand awareness within the region.
• Conducted regular training sessions for new hires on sales techniques, product knowledge, and customer relationship management practices.
• Monitored competitor activities and market conditions to adjust sales strategies proactively, maintaining competitive advantage in the territory.

Product : Concrete Batching Plants

Hired to focus on business development into new territories in SEA and Africa. Continuous pursuit of sourcing new channel partners and identification of major infrastructure projects.

• Established new channel partners in SEA & East Africa. Total new business revenue amounted to USD 2.5M yearly.
• First to conceptualize and developed sales materials and online marketing campaign. Created sales presentations, product videos, brochures, leaflet and HTML e-newsletters.
• Developed extensive training program for internal/external stakeholders. These programs are still being utilized as a standard for new hirers and new partners.
• Actively sourced for localized commodity chain partners within each territory. These initiatives allowed our products to be priced competitively in an already competitive environment.
• Performed Market Intelligence on competitors' offerings. These allowed us to further enhance our product offering and set/adjust pricing levels according to each given territory.

Product : Surgical Devices

• Hired to perform sales promotion of capital equipment of surgical devices and consumables. Working together with hospitals both public & private on sourcing budgets for Orthopedics, Cardiology, General Surgery & ENT departments to purchase this equipment.