Haoxu Liu
Summary
Detail-oriented digital marketing specialist with a proven track record in social media marketing, SEO, and content creation. Successfully developed and executed campaigns that enhanced brand visibility and user engagement.
Results-driven digital marketing professional with experience in executing impactful campaigns across multiple platforms. Skilled in market research, SEO, and content creation, contributing to improved website traffic and engagement metrics.
Dynamic digital marketing specialist with strong expertise in social media marketing and analytics. Known for delivering data-driven strategies and optimizing campaigns to enhance brand visibility and customer engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
ABC Marketing
Singapore, Singapore
02.2025 - 06.2026
- Developed and executed digital marketing campaigns across various platforms to enhance brand visibility.
- Analyzed website traffic and user engagement metrics to inform strategic decision-making.
- Collaborated with cross-functional teams to create content for email marketing initiatives and social media channels.
- Managed PPC advertising campaigns, optimizing performance through continuous keyword research and A/B testing.
- Conducted market research to identify trends, target audiences, and competitive positioning for campaigns.
- Implemented SEO best practices to improve organic search rankings and drive website traffic growth.
- Maintained up-to-date knowledge of industry trends, tools, and technologies to enhance marketing strategies.
- Assisted in the development of brand guidelines ensuring consistency across all digital touchpoints.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
Digital Marketing Assistant
Omni Digital Printers
Singapore, Singapore
06.2023 - 01.2025
- Assisted in developing and executing digital marketing campaigns across multiple platforms.
- Conducted market research to identify trends and insights for targeted advertising strategies.
- Managed social media accounts, increasing engagement through regular content updates and user interaction.
- Collaborated with graphic designers to create visually appealing marketing materials aligned with brand guidelines.
- Analyzed website traffic using Google Analytics to optimize user experience and campaign effectiveness.
- Coordinated email marketing efforts, crafting compelling newsletters to enhance customer engagement and retention.
- Supported SEO initiatives by conducting keyword research and optimizing website content for search engines.
- Monitored competitor activities and industry developments to inform strategic marketing decisions and adjustments.
- Created and presented pitch materials, proposals and presentations.
Education
GED -
新加坡Kaplan文凭
Wilkie Edge10-2022
GED -
新加坡Kaplan文凭
Wilkie.edge12-2021
GED -
新加坡Kaplan文凭
Wilkie Edge04-2021
Skills
- Social media marketing
- Digital marketing
- SEO
- Detail-oriented
- Social media tools
- Content creation
- Market research and analysis
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team of staff members.
- Achieved through effectively helping with .
- Author of “,” published in in .
Certification
- [Area of expertise] License - [Timeframe]
- [Area of certification], [Company Name] - [Timeframe]
- [Area of certification] Training - [Timeframe]
Languages
English
Advanced (C1)
中文（普通话）
Bilingual or Proficient (C2)
Timeline
Digital Marketing Specialist
ABC Marketing
02.2025 - 06.2026
Digital Marketing Assistant
Omni Digital Printers
06.2023 - 01.2025
GED -
新加坡Kaplan文凭
GED -
新加坡Kaplan文凭
GED -
新加坡Kaplan文凭