Hanie Gia Han Tran Nhat

1. E-Commerce:

• Expert in Lazada, Shopee & Tiktok Seller Center
• Achieve 10-20% increment in Store Followers & Monthly GMV
• Plan monthly & campaign D-Day discount promotions, vouchers, bundles to up-sell - Plan store decoration to be updated regularly
• Liaise with Key Account Managers/Account Manager to get extra support in banners featuring, category and brand microsites
• Propose solutions on problems facing on each E-commerce accounts
• Plan New Product Launches promotion, flash sale price, banners & marketing strategies to drive traffic/visits/clicks from social media channels to Brand’s stores on E-commerce platforms
• Ensure sufficient stocks for D-Day campaigns or sub-campaign days according to proposed and final plan
• Managed workflow between staff, coordinating documents and creative material distribution
• Generated reports detailing campaign performance, customer engagement and engagement trends.

2. Digital Marketing and Branding:

• Plan & propose Digital Marketing Funnels, Digital Marketing Plan & Channels to grow brand's awareness, increase customer consideration & convert them to purchase
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
• Maintain Customer Relationship in order to understand customer learning journey
• Analyzed and reported social media and online marketing campaign results
• Propose plans to convert customer to loyalty customers by Brand Membership on platforms, Exclusive Vouchers, Freebies or other Exclusive Benefits
• Facebook Advertising (Meta Business Suite and Ads Manager): highly achieve 7-10% conversation rate during 9.9 , 10.10 , 11.11 , 12.12 and Sub Campaign Days (Super Shiok Sale, Lobang Sale) & Category Campaign Day
• Google Advertising, YouTube Advertising - Tiktok Advertising (Business & Ads Manager) to generate demand and sales leads.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Social Media Content & Marketing: plan and discuss idea & concept of videography, images in order to deliver accurate the message of brand, campaign
• Created social media content with consistent content and tone
• Developed marketing content such as blogs, promotional materials and advertisements for social media
• Increased customer engagement through social media
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Transformed corporate website and social media platforms to better engage customers and promote sales
• Created company brand messaging, collateral materials, promotional strategies and product commercialization
• Administered marketing calendar and posted new content to coincide with new product and service releases
• Analyzed competitor pages to locate backlink and keyword opportunities
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations

3. Product Management:

• Ensure products quality, packaging quality before sending out to buyers
• Do check daily customer inquiries and feedbacks in order to understand customer’s satisfaction
• Managed product demonstrations and testimonials for performance evaluation

1. Account Management:

• Liaise with Store Manager, Assistant Store Manager, Store-In-Charge of Apple Premium Resellers (IStudio, Nubox) for ordering 3rd party mobile accessories, product's issue, product's warranty, returns
• Ensure all returns & exchanges from stores are collected punctually
• Established and cultivated solid business relationships with new or existing customers.
• Liaise with Purchasing Manager & Store Manager for visual merchandising planogram & stock allocation & quantity on NPI (New Products Launch) day - Onboarding report of Partner's Exhibition Show (Comex, IT Show, CEE Show, SITEX)
• Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
• Managing team of promoters at stores and Exhibition Show
• Promoted continuing education opportunities for sales team to bolster skills and add value to department
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
• Assisted with customer needs and resolved problems to maintain business relationships

2. Product Management:

• Submit claims of RMA punctually
• Conducted customer research using qualitative surveys to understand consumer opinions
• Addressed product-related questions by reviewing reports to provide informed responses.
• Researched competitive landscape to report key insights on market leaders.
• Monthly data report on Best Selling SKUs & forecast stock quantity
• Brands: Otterbox, Urban Armour Gear (UAG), ZAGG, Mophie, Gear4, Elements Case, Moshi, Rhinoshield, Power Support, Casetify

1. Store Management:

• Handle daily operations (opening, closing, settlement, weekly bank-in cash)
• Manage to achieve monthly, quarterly & yearly target set by the company
• Data report on best selling skus, slow moving items and propose & forecast stock quantities needed to load in
• Customer relationship management
• Liaise with Brand/Sale Manager for any product issue, warranty exchange, new & upcoming promotion
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Managed inventory control processes to restore back stock, control costs and maintain sales floor levels to meet customer needs.
• Trained team members in successful strategies to meet operational and sales targets.
• Coordinated weekly conferences with store associates to communicate sales and customer service goals.
• Answered questions about store policies and addressed customer concerns
• Maintained customer satisfaction with quick and professional handling of product returns
• Resolved customer service issues promptly.

2. Marketing:

• Handle social media marketing content
• Propose promotion plan and execute it for store promotion
• Liaise with Brand/Sale Manager for upcoming promotion & marketing plan for products

3. Product Management:

• Manage product issue, expired date, packaging
• Manage feedbacks from customers on products
• Discuss with Brand/Sale Manager for solution of products issue