Summary
Overview
Work History
Education
Skills
Timeline
Generic
Hai Seng (Sam) TAY

Hai Seng (Sam) TAY

HAI

Summary

Results-driven and strategic professional with over 20 years of experience in sales and marketing leadership, transitioning into a Data Analyst role. A strong foundation in data analysis, statistical methods, and data visualization tools gained from the NTUC SCTP Data Analyst course enhances the ability to leverage data-driven insights for informed strategy development. Proven expertise in optimizing performance and achieving business objectives through analytical rigor and market analysis. Strong analytical skills combined with extensive cross-functional leadership experience enable the translation of complex data into actionable business solutions.

Overview

31
31
years of professional experience
2
2
Languages

Work History

Senior Manager, HOD

SONY
07.2011 - 05.2024

Data-Driven Approach & Leadership:

  • Executed regional marketing strategy by evaluating market data, sales figures, and customer trends to uncover growth opportunities and optimize resource allocation.
  • Cultivated robust relationships with clients and stakeholders, fostering long-term partnerships and repeat business.
  • Enhanced team productivity and morale through impactful leadership.
  • Partnered with colleagues across departments to enhance organizational success as a unified team.

Department Manager

SONY
07.2003 - 07.2011


  • Supported the marketing team by ensuring brand consistency through monitoring and maintaining uniformity across all marketing channels and materials, providing assistance with content reviews.
  • Analyzed sales data to identify opportunities for growth and areas for improvement, informing strategic direction.
  • Provided ongoing staff development opportunities through training programs, workshops, and regular feedback sessions.

Assistant Manager

SONY
07.2001 - 07.2003


  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.

Senior Sales Officer

SONY
10.2000 - 07.2001
  • Accelerated sales growth through strategic development and execution of sales initiatives to fulfill company revenue objectives.
  • Cultivated robust client relationships and assessed market trends to remain proactive against industry shifts.
  • Achieved consistently high annual sales targets by diligently monitoring progress and adjusting strategies as needed.
  • Identified new business opportunities through careful analysis of market trends and competitor activity.

Sales Executive

SINGAPORE SATORI PTE LTD
07.1993 - 09.2000
  • Spearheaded revenue growth by uncovering new sales opportunities, cultivating client relationships, and expertly negotiating deals.
  • Successfully met or surpassed sales targets while managing a diverse customer portfolio.

Education

Bachelor of Commerce (Marketing And Management) - Marketing And Management

Curtin University of Technology
Australia
04.2001 -

Certificate - SCTP Data Analytics

NTUC Learning Hub Singapore
Singapore
04.2001 -

Skills

TECHNICAL SKILLS

Timeline

Senior Manager, HOD

SONY
07.2011 - 05.2024

Department Manager

SONY
07.2003 - 07.2011

Assistant Manager

SONY
07.2001 - 07.2003

Bachelor of Commerce (Marketing And Management) - Marketing And Management

Curtin University of Technology
04.2001 -

Certificate - SCTP Data Analytics

NTUC Learning Hub Singapore
04.2001 -

Senior Sales Officer

SONY
10.2000 - 07.2001

Sales Executive

SINGAPORE SATORI PTE LTD
07.1993 - 09.2000
Hai Seng (Sam) TAYHAI