

Results-driven and strategic professional with over 20 years of experience in sales and marketing leadership, transitioning into a Data Analyst role. A strong foundation in data analysis, statistical methods, and data visualization tools gained from the NTUC SCTP Data Analyst course enhances the ability to leverage data-driven insights for informed strategy development. Proven expertise in optimizing performance and achieving business objectives through analytical rigor and market analysis. Strong analytical skills combined with extensive cross-functional leadership experience enable the translation of complex data into actionable business solutions.
Data-Driven Approach & Leadership:
TECHNICAL SKILLS
Data Analysis: Data Cleaning, Data Wrangling, Statistical Analysis, Trend Analysis, A/B Testing, Root Cause Analysis
Data Visualization: Tableau, Power BI, Excel (PivotTables, Charts, Advanced Formulas)
Databases & Querying: SQL
Programming: Python (Pandas, NumPy, Matplotlib, Seaborn)
Core Competencies: Data-Driven Decision Making, KPI Development, Market Research, Performance Reporting, Project Management, Strategic Planning