Guo Peiwei

I am writing to express my strong interest in the Digital Marketing position at How’s Catering. As a digital marketer with proven success in driving online growth for F&B brands, I am inspired by your vision to “redefine the dining experience” and would be thrilled to contribute my expertise toward elevating your brand. Over the past two years, I have served as the Digital Marketing Lead at Taste Gravity Food Group, where I led campaigns that significantly enhanced brand visibility and engagement. Prior to that, I managed successful digital initiatives for two other food and beverage brands, each with unique market positioning. Across these roles, I developed a solid track record of combining creative storytelling with data-driven strategies to deliver measurable results. What sets me apart is my ability to bridge creativity with analytics. I thrive in fast-paced environments and have effectively managed cross-functional teams, ensuring that marketing efforts align seamlessly with overall business objectives. Whether launching social media campaigns, optimizing paid media, or refining content strategy, I always approach challenges with a balance of innovation and strategic thinking. I am genuinely excited about the opportunity to bring my passion for digital innovation to How’s Catering. I would welcome the chance to further discuss how my background aligns with your marketing goals and how I can contribute to your continued growth.

• Celeste Wong Xin Yann, Digital Marketing Executive, +65 6950 9754
• Celeste Wong Xin Yann, People Profilers Pte Ltd, Singapore, 049705

• Enhance Brand Awareness
• Communicate Brand Value: Ensure consistent messaging
• Attract the right audience via SEO, SEM, social media ads, etc.
• Conversion Optimization: Improve key actions through landing page optimization
• Increase engagement through social media interactions
• Long-Term Relationship Management
• Data Analysis & Strategy Optimization
• Refine ad targeting, content strategies, or UX based on data insights.