Guan Long Willy Toh
Summary
Experienced Project Manager skilled in design, packaging, and print management. Proven track record of leading cross-functional teams to deliver impactful packaging solutions. Proficient in managing brand artworks and overseeing end-to-end print processes. Adept at strategic collaboration with global teams and third-party partners, ensuring quality governance and compliance. Excels in providing design guidance and e-commerce pack image support, driving continuous improvement and team empowerment.
Overview
11
11
years of professional experience
Work History
APAC Artwork and Labeling Project Manager
Kenvue Asia Private Limited
03.2023 - Current
- Transitioned to new company following company split and IPO.
APAC Artwork and Labeling Project Manager
Johnson & Johnson Asia Private Limited
05.2022 - 02.2023
- Spearheaded upstream project management encompassing design, artwork, and labeling for new product development, emphasizing package structure, graphic concept, project timeline and labeling copy development.
- Ensured adherence to content creation processes, governance, championing best practices and facilitating seamless project transition for regional labeling execution.
- Orchestrated end-to-end artwork and labeling timelines by fostering collaboration with key stakeholders such as Project Managers, Franchise Marketing, Design Studio, Package Development, Regulatory, R&D, and Regional Labeling & Artwork Drivers.
- Maintained regular communication with APAC and Global partners to provide updates on artwork development status and ensure alignment with project objectives.
- Demonstrated expertise in managing brand projects across Skin Health (Neutrogena, Aveeno, Dr. Ci LaboLabo, Johnson's Adult, OGX) and Essential Health (Johnson's Baby, Aveeno Baby, Listerine), driving successful outcomes through strategic planning and execution.
Senior Artwork Production Specialist
Unilever Asia Private Limited
09.2014 - 04.2022
- Enhanced design management involving strategic collaboration with global marketing teams, packaging experts, and third-party suppliers.
- Served as Design Leader for AAMET Design Workstream, leading design sessions and disseminating internal and external design publications.
- Developed and implemented Design Agency rate card training under Global Design Workstream Team. Hosted internal design roadshows in work offices.
- Lead brand artwork management within FMCG marketing operations.
- Direct end-to-end design-to-artwork print processes for packaging files.
- Manage projects and accounts with third-party partners, including design agencies and print management agencies.
- Provide expertise in design, print decoration, and e-commerce pack image creation.
- Ensure quality control during print production and coordinate artwork adaptations and content consolidation across functions.
- Drive project management and engage with stakeholders globally.
- Extensive experience managing packaging artwork innovations across diverse product categories and regions (200+ Global Projects and 2000+ Artwork SKUs ranged from Refreshments and Beverages, Beauty and Personal Care, Home Care Categories globally)
Marketing Intern
Unilever Asia Private Limited
05.2014 - 07.2014
- Host and manage Internal and external meetings with Unilever Stakeholders external vendors
- Help developed marketing plans, product concept development and product design strategies
- Conducted market research and monitoring fieldwork
- Liaising and conduct network discussion with 3rdparty suppliers and partner organization
Product Designer Intern
We Are Perspective Product Design Agency
05.2013 - 07.2013
- Conducted research and development on existing local products with comprehensive data storage using infographics and visual charts
- Exercised conceptual design with marketing and brand strategies through user experience research, sketch development and visual illustration
- Provide all products with 3D and 2D visualization through render modeling and graphic representation
Education
Bachelor of Arts - Product Design
Nanyang Technological University
Singapore06.2014
Skills
- Project Management
- Strategic Planning
- Processes and procedures
- Client Relations
- Time Management
- Stakeholder Relations
- Package Design Proficiency
- Production Schedules
- Operations Planning
- Labeling Requirements Familiarity
- Color management expertise
- Graphic Design Abilities
- Workflow Optimization
- Cross-Functional Collaboration
Additional Information
- Museum Docent for Singapore Asian Civilization Museum, 2016-2020
- Pilot Trainee for Singapore Youth Flying Club, 2007-2008
Timeline
APAC Artwork and Labeling Project Manager
Kenvue Asia Private Limited
03.2023 - Current
APAC Artwork and Labeling Project Manager
Johnson & Johnson Asia Private Limited
05.2022 - 02.2023
Senior Artwork Production Specialist
Unilever Asia Private Limited
09.2014 - 04.2022
Marketing Intern
Unilever Asia Private Limited
05.2014 - 07.2014
Product Designer Intern
We Are Perspective Product Design Agency
05.2013 - 07.2013
Bachelor of Arts - Product Design
Nanyang Technological University
Similar Profiles
Adarsh KTAdarsh KT
Analyst - Business Insights and Systems at Novozymes South Asia Private LimitedAnalyst - Business Insights and Systems at Novozymes South Asia Private Limited
Muki AkbariMuki Akbari
End to End SC Manager- SEAA & NEA at Unilever Asia Private LimitedEnd to End SC Manager- SEAA & NEA at Unilever Asia Private Limited
ATUL PANDEYATUL PANDEY
ENGINEER- INSPECTION at TUV SUD SOUTH ASIA PRIVATE LIMITEDENGINEER- INSPECTION at TUV SUD SOUTH ASIA PRIVATE LIMITED