Grayson Tan
Bendemeer
Summary
Dynamic business development professional with over 15 years of expertise in membership management, franchising, and strategic partnerships. Proven success in driving revenue growth, highlighted by a remarkable 180% profit increase in previous roles, alongside effective management of complex industry group secretariats. Skilled in fostering collaboration between the private sector, government agencies, and international embassies to facilitate industry transformation and innovation. Committed to leveraging extensive experience to create impactful solutions that propel organizational success.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Membership & Industry Groups (Manager)
Singapore Manufacturing Federation (SMF)
07.2024 - Current
- Secretariat Management: Serve as primary Secretariat for Medical Technology (MTIG), Advanced Engineering & Manufacturing (AEM IG), and Smart Automation (SA IG); building depth to engage government agencies and embassies.
- Business Development: Identify and convert leads from the manufacturing and manufacturing services sectors through targeted sales strategies.
- Partnerships & Sponsorships: Proactively source partners for events and secure sponsorships to drive organizational growth.
- Relationship Management: Build long-term ties with existing members to ensure retention and identify upselling/cross-selling opportunities.
- Cross-Functional Collaboration: Partner with Marketing and Events teams to align sales efforts and enhance brand visibility for prospective members.
- Coordinated cross-departmental communication to ensure alignment on project objectives and timelines.
- Cultivated relationships with stakeholders, enhancing collaboration and support for organizational goals.
Sabbatical & Independent Projects
11.2022 - 07.2024
- Explored new business projects and market opportunities in Cambodia.
- Supported family expenses via private-hire driving and telemarketing for corporate accounts (Prudential).
- Dedicated time to early childhood development for a new addition to the family.
Business cum Franchising Manager
Modern Montessori International
09.2020 - 11.2022
- Global Expansion: Managed local and overseas franchising activities; sourced premises and maintained relationships with top developers (CDL, JLL, Far East Org).
- End-to-End Setup: Led projects from franchise sale to full business setup, including licensing compliance, renovation oversight, and contract drafting.
- Operational Excellence: Identified deficiencies and implemented data-driven marketing campaigns that significantly increased enrollment numbers despite poor market sentiments.
Business Manager
Bakeri Pte Ltd (Joe & Dough / Dal.Komm)
09.2016 - 05.2019
- Strategic Growth: Achieved a 180% increase in profit across coffee chains, hotels (Mandarin Orchard), and FMCG channels (7-Eleven, Redmart).
- Market Penetration: Successfully captured 50% of the frozen product supply market for cafes in Singapore.
- Product Development: Managed private labels from concept to manufacturing, including packaging design and regulatory compliance.
- Operations: Oversaw production, logistics, and food safety (Halal/HACCP) while regulating profit margins and COGS.
Sales Executive
Advanced Star Link (T-Gaia Asia Pacific)
06.2015 - 09.2016
- Managed channel sales for major card principals (iTunes, Google, Sony) across FMCG and IT retailers.
- Result: Achieved a 20% increase in sales through strategic brand exposure and visual merchandising.
Sales & Consulting Roles
Noction / Achiever Global / AIA
07.2008 - 03.2015
- Experienced in consultative selling to C-suite personnel (IT/Telecoms), talent acquisition, and financial services.
Education
Bachelor of Psychology -
James Cook University
01-2008
Diploma in Information Communication Technology - undefined
Singapore Polytechnic
01-2004
Skills
- Strategic Growth: Market Positioning, Franchise Development, Lead Conversion
- Account Management: Upselling/Cross-selling, Channel Management, Retention
- Operations & Project Management: End-to-end Project Execution, Event Management
- Stakeholder Engagement: Government Relations, C-suite Negotiations, Public Relations
- Technical Literacy: MS Office, CRM Pipeline Management, ICT Diploma background
Certification
- Insurance/Financial: M5, M9, HI, BCP, PGI, ComGI
- Technical: Food Safety Officer, Halal & HACCP ISO 92000 Supervisor
Languages
English
Chinese
Cantonese (Spoken)
Timeline
Membership & Industry Groups (Manager)
Singapore Manufacturing Federation (SMF)
07.2024 - Current
Sabbatical & Independent Projects
11.2022 - 07.2024
Business cum Franchising Manager
Modern Montessori International
09.2020 - 11.2022
Business Manager
Bakeri Pte Ltd (Joe & Dough / Dal.Komm)
09.2016 - 05.2019
Sales Executive
Advanced Star Link (T-Gaia Asia Pacific)
06.2015 - 09.2016
Sales & Consulting Roles
Noction / Achiever Global / AIA
07.2008 - 03.2015
Diploma in Information Communication Technology - undefined
Singapore Polytechnic
Bachelor of Psychology -
James Cook University