Grace Yong
Singapore
Summary
Passionate partnerships executive with 7+ years of experience; skilled in consumer products licensing, partner portfolio management, business strategy development, and market analysis.
Overview
7
7
years of professional experience
Work History
Esports Commercial Partnerships Manager
Riot Games
Singapore
10.2023 - 12.2025
- Led activation and implementation across assigned partnerships, delivering high-performing partner campaigns for the APAC market.
- Collaborated with Broadcast, Publishing, Social, Events, and other teams to ideate and execute partner solutions aligned to partner objectives.
- Maintained milestones and dependencies across internal teams and external stakeholders to ensure on-time delivery
- Recommended and implemented new ecosystem guidelines and strategy to support regional BD growth.
- Key stakeholder in product RFPs, informing and enforcing commercial rights guidelines with external partners.
- Managed IP usage approvals and guidelines as the core touchpoint for compliance checks.
- Planned and executed on-site activations and hospitality with partners and event teams to deliver seamless experiences.
- Managed fulfillment and analysis of quantitative and qualitative campaign metrics through third-party sponsorship valuation services.
- Formulated long-term merchandising playbook with tactics for APAC out of passion!
Global Partnerships Manager
Secretlab
Singapore
01.2019 - 10.2023
- Directly managed end-to-end deal pipelines, directly responsible for revenue health of over 30 partner-related SKUs
- Worked cross-functionally with internal teams for Consumer Product development, marketing and communications planning, PR, logistics, demand forecasting and Retail experiences.
- Generated over USD 11M in revenue through self-sourced, secured, and executed licensing projects within three years.
- Negotiated and secured various types of valuable commercial agreements (licensing, esports, events, endorsements) with esteemed industry giants such as game development studios and major IP holders and celebrities
- Creatively adapted commercial terms and deliverables for mutual benefit
- Regularly reported to the CEO and core executive team on partnership performance, providing insights that influenced key business decisions.
- Managed a small team overseeing overall influencer management programs.
- Identified and sourced partnership opportunities aligned with brand objectives, providing strategic recommendations for long term growth.
- Analyzed quantitative and qualitative results of sales performance, providing insights and recommendations for future pushes and products, as well as conducting research for opportunity spotting, analysis of brand coverage, competitor analysis.
- Crafted a detailed, novel proposal for a long-term loyalty program for end users and influencers.
- Charity lead for partnerships with non-profit or CSR companies to build company goodwill (e.g. Make-A-Wish International, Starlight AU).
Esports Intern
Razer
Singapore
10.2018 - 12.2018
- Produced weekly esports reports for Razer’s partners, industry news and the overall esports landscape for internal use.
- Coordinated fulfillment of product needs for sponsored teams and individuals.
- Crafted social media content for multiple platforms, drafted press releases for public announcements.
- Produced analyses and highlighted recommendations based on competitor socials.
Education
Communications and New Media
National University of Singapore
Singapore06-2017
Hospitality & Tourism
Temasek Polytechnic
Singapore04-2013
Skills
- Business Strategies
- Market Analysis
- Sales Forecasting
- Negotiating Skills
- Communication Skills
- Team Player
- Interpersonal Skills
- Problem-Solving Skills
- Microsoft Office
- Category Management
- Consumer Products Licensing
- Cross Functional Collaboration
- Data Driven Decision Making
- Demand Forecasting
- Deal Management
Interests
Games, Anime, Novels, Action Movies, Music, Pop Culture, Memes, Travel, Online Shopping
LANGUAGES
English
Mandarin Chinese
Timeline
Esports Commercial Partnerships Manager
Riot Games
10.2023 - 12.2025
Global Partnerships Manager
Secretlab
01.2019 - 10.2023
Esports Intern
Razer
10.2018 - 12.2018
Hospitality & Tourism
Temasek Polytechnic
Communications and New Media
National University of Singapore