Combat sports and discipline – Muay Thai, BJJ, and MMA for focus, resilience, and staying calm under pressure
Goushegam Pappachan
Business Development Executive - Pipeline Reactivation - Client Retention - Revenue Recovery
Work Preference
Timeline
Senior Counsellor, Admissions
Global Schools Group Pte. Ltd.
09.2024 - 04.2026
Business Development and Operations Specialist
Eastern Craft Trading Pte. Ltd.
03.2021 - 05.2024
Assistant Manager
Sarilmis-Akpinar Pte. Ltd.
07.2019 - 02.2021
Senior Sales Executive
True Group Pte. Ltd.
10.2016 - 03.2019
Diploma in Architecture -
Politeknik Sultan Idris Shah
01.2014 - 12.2015
High School Diploma -
Sekolah Menengah Kebangsaan Raja Mahadi
01.2009 - 12.2013
Summary
I work best in roles where there is a real person to understand, a problem to solve, and a target to hit.
Over the last 10 years, I’ve worked across international‑school enrolment, FMCG B2B distribution, fitness memberships, and service operations in Singapore. The environments have been different, but the common thread has been building trust, finding what is blocking a decision, and turning that into a clear, practical next step.
At GIIS, I managed the full enquiry‑to‑enrolment process across two campuses and converted about 67% of qualified leads into confirmed enrolments. I also re‑engaged more than 20,000 dormant records through a structured win‑back approach that restarted steady monthly conversions.
Before that, in FMCG, I helped recover roughly SGD 20,000 of near‑expiry stock by creating promotions and channels that turned slow‑moving products into repeat demand. In fitness, I sold and supported recurring memberships where retention, follow‑up, and tailored recommendations mattered just as much as closing the initial sale.
What I bring is simple: I stay calm with people, I listen properly, I follow through, and I know how to move a conversation toward a result without making it feel forced. I’m comfortable working in CRM pipelines, running both face‑to‑face and remote conversations, supporting outreach events, and partnering with internal teams to grow accounts, enrolments, and client relationships.
Right now, I’m focused on business development roles in B2B tech, international education, and corporate wellness in Singapore, where I can help teams reactivate pipelines, retain clients, and recover revenue.
Overview
10
10
years of professional experience
Skills
Business development
Lead generation and conversion
Customer relationship management and retention
Sales strategy development and execution
CRM software (including Salesforce)
Conflict resolution and negotiation
Accomplishments
- Turned qualified enquiries into confirmed enrolments at a consistently strong conversion rate in international‑school admissions.
- Re‑activated a large pool of dormant leads and turned them into a steady, predictable source of new enrolments and revenue.
- Recovered revenue from slow‑moving FMCG stock by designing simple, demand‑driven promotions that moved inventory before expiry.
- Supported long‑term memberships and recurring services by focusing on follow‑up, fit, and calm, honest conversations instead of hard selling.
- Built a reputation for being steady under pressure, reliable with follow‑through, and focused on outcomes in both face‑to‑face and remote interactions.
Work History
Senior Counsellor, Admissions
Global Schools Group Pte. Ltd.
Singapore
09.2024 - 04.2026
- Managed the full enquiry-to-enrolment process across two campuses for Nursery to Grade 12, from first contact to confirmed registration.
- Converted about 67% of qualified leads into confirmed enrolments through needs-based conversations, school tours and consistent follow-up across calls, email, WhatsApp, Zoom and in-person meetings.
- Re-engaged more than 20,000 dormant records from a legacy CRM and brought in steady monthly admissions through a structured win-back process.
- Qualified 3–7 new enquiries per day, separating genuine prospects from agents and non-relevant contacts, and kept all activity tracked cleanly in the CRM.
- Partnered with business development and marketing on open houses, roadshows and information sessions, acting as the frontline admissions representative.
- Built trust with parents by balancing what families wanted with what best suited each child, relying on ethical, empathetic guidance rather than pressure-based selling.
Business Development and Operations Specialist
Eastern Craft Trading Pte. Ltd.
03.2021 - 05.2024
- Supported B2B sales and operations for premium craft beer brands across clubs, bars, pubs and restaurants.
- Handled around 30–50 customer interactions a day across calls, email and WhatsApp, managing orders, logistics and service issues while spotting upsell and cross-sell openings.
- Helped recover roughly SGD 20,000 of near-expiry stock value by creating promotions and clearance channels that turned slow-moving products into repeat demand.
- Managed sales orders, delivery schedules and online stock levels with close attention to detail to keep deliveries on time and inventory accurate.
- Produced simple sales reports and account insights that supported planning, promotions and decisions on stock and growth.
- Supported trade events and customer visits that strengthened relationships and widened market reach.
Assistant Manager
Sarilmis-Akpinar Pte. Ltd.
07.2019 - 02.2021
- Ran daily operations including opening and closing, inventory checks, staff scheduling and keeping the floor organized for smooth service.
- Engaged diners, gathered feedback and acted on it to improve menu clarity, portions and perceived value.
- Helped redesign set menus and sharing platters that lifted average spend per table and reduced ingredient wastage.
- Coordinated staff coverage during peak hours and events to maintain service standards.
- Submitted concise reports to the owner on sales, operations and customer feedback with practical recommendations.
Senior Sales Executive
True Group Pte. Ltd.
10.2016 - 03.2019
- Sold fitness memberships and packages through face-to-face consultations, events and calls, tailored to each member’s goals and routine.
- Consistently met monthly targets of around 10–15 new memberships plus renewals and upgrades, and earned recognition including a top national sales ranking.
- Generated leads via proactive outreach, referrals and community engagement during quieter periods, then converted prospects through tours and consultations.
- Built member relationships through regular follow-up and programme adjustments, supporting solid retention and repeat business.
- Closed high-value contracts by keeping conversations clear, honest and focused on results for the client.
Education
Diploma in Architecture -
Politeknik Sultan Idris Shah
Sungai Ayer Tawar, Selangor, Malaysia 01.2014 - 12.2015
High School Diploma -
Sekolah Menengah Kebangsaan Raja Mahadi
Klang, Selangor, Malaysia 01.2009 - 12.2013
Interests
Community service and volunteering – Hands‑on support for seniors, orphaned children, underprivileged and disabled communities
Long‑term investing and future trends – Learning about investment approaches and opportunities likely to matter over the next decade
Travel, people, and cultures – Exploring different countries, listening to people’s stories, and understanding how they live and think
Spiritual growth and perspective – Seeking wisdom beyond religion, caste, and divisions to see people and situations more clearly
Additional Information
Professional references available upon request.
Quote
“In a world obsessed with titles and noise, be the one who quietly makes things work better—and keeps doing it.”
Goushegam Pappachan